Counterfeit products can harm consumers, damage a brand's reputation and lead to lost revenue. Sproxil Defender™, a point-of-sale product verification solution which uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer focused product protection and targeted marketing solutions. Its award winning mobile-driven authentication technology engages consumers at the point-of-sale to authenticate the product by sending the unique code which is printed on the product in a secure manner, and instantly verifies it. A verification response is immediately sent to the consumer to purchase the product with confidence or alert Sproxil about the suspicious product she has located.
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Features / Benefits
- Easy to use Mobile based technology which can be used by masses.
- Real time feeds on verifications and alerts if any suspicious product is located.
- Strengthens brand reputation by protecting consumers from counterfeit products.
- Augments sales by recovering market share lost to counterfeits and competitors
Awards and Recognition
Sproxil has received prestigious awards for its impact in anti-counterfeiting across emerging markets. As an industry leader in the mobile innovation space, Sproxil continues to pave the way for creative ways to create social impact.
From multi-national businesses to local brands, Sproxil boasts a strong portfolio of brands in multiple industries, including pharmaceuticals, automotive parts, electrical goods, and agri-business.
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Sproxil, Inc. is an ISO 9001 and ISO 27001 Certified Company