How To

DRIVE SALES WITH AN EFFECTIVE CONSUMER LOYALTY PROGRAM

Customer loyalty is paramount to the success of any business; as loyal customers spend more and can quickly become brand advocates - facilitating the acquisition of new customers through word of mouth; which can generate up to over twice the sales of paid advertising.

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Gaining loyal customers is no easy task for any business, most especially businesses in highly competitive markets; consumers have numerous product options to choose from, mainly due to the fact that there are no strong barriers to entry or exit in this market. Businesses in these markets need to consider what extra benefits the consumers can derive from their products, they need to devise strategies to make their products more attractive to the consumers, and one of such approach is a customer loyalty program.

Loyalty programs are structured marketing strategies to encourage more purchases from customers. They can be targeted at attracting new customers or encouraging more frequent purchases from existing customers. Loyalty programs are said to be a more cost-effective way to acquire new customers as well as keep existing customers if implemented successfully.

The benefits of loyalty programs far outweigh the cost for those not sure about the value of implementing one. It is far more effective than branded content and advertising if done right. One of our clients – Corporate Focus, recorded over 600% increase in sales through our customer loyalty program; which was achieved within three months.  This program rewarded customers for their purchases, encouraging them to buy more. Sproxil’s loyalty program attracted not just the client’s existing customers but also new customers were acquired.

About Sproxil's Loyalty Program

Sproxil Champion™ is a flexible point-of-sale consumer rewards solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and redeem gratifying rewards from the brands they desire. Sproxil provides globally-unique codes for each product unit made by the manufacturer. Each code is covered with a tamper-evident layer for additional security.  A consumer at the point of sale scratches or peels off the tamper-evident layer to reveal the unique code. To verify if a product is genuine and become eligible for a reward, the consumer sends the unique code to Sproxil using one of several   options all accessible by mobile phone. A response is immediately sent to the consumer logged in Sproxil’s online portal, allowing brands to monitor marketing spends and flag suspicious activity patterns and determine return on investment in real time. Sproxil Champion is also available as a bespoke solution for distributors to help brands ensure distributors receive genuine products and earn rewards for their trust. 

Read more here.

 

How to Spot Fake Online Pharmacies

The popularity of online pharmacies is a testament to the ease, convenience, and sense of privacy that e-commerce offers consumers. Unfortunately, such popularity also opens opportunity for malicious people to make money by selling fake and dangerous medicine to customers seeking discrete ways to purchase their goods. It’s not surprising that medicine that customers would otherwise be embarrassed to purchase, such as erectile dysfunction drugs, are one of the more commonly counterfeited products.

Why is buying from a fake online pharmacy bad?

  • Many times, the drugs online are cheaper, which means our wallet doesn't take too much of a hit. But fake online pharmacies put people in danger because they're not selling you the genuine medicine you think you are getting. Instead, they sell fake and substandard versions of the approved drugs.
  • When you depend on a drug to do what is intended, taking something that does not have the right ingredients can put your health at risk. If you’re not yet convinced that fake drugs are harmful, check out this interactive guide to the “Hidden Poisons in Counterfeit Medications” (brought to you by the Partnership for Safe Medicines (PSM)).
  • You are putting your personal and financial safety at risk by providing credit card and other personal information and can download damaging files (like spyware) onto your computer.

 

So how do you know when you have stumbled upon a fake pharmacy?

Here’s a list from great resources such as;

Keep in mind that some of these red flags (but not all!) may be different depending on what country you are in and the regulations surrounding. Check with your appropriate regulatory body for more details.

Red flags:

  • You can buy prescription medicine without the prescription
  • It is not licensed by the board of pharmacy or other regulatory body. Check your country’s regulatory body website for more information on any licensing boards for pharmacies. The U.S., for example, certifies online pharmacies through VIPPS accreditation
  • The prices of the drugs seem "too good to be true"
  • They are sending you spam or unsolicited email, especially for cheap or hard-to-get pills. The subject title of the email has nothing to do with the products offered and/or there are incorrectly spelt words, random spaces and symbols in between words (to bypass spam filters)
  • There is no sign of a physical address or the address does not exist
  • There is no sign of a phone number or the number is non-working or does not connect you to a customer service representative. You should be able to speak to a pharmacist.
  • The pharmacy claims to ship worldwide: drugs need to go through an approval process to be able to be distributed in different countries
  • Any indication that the products require extra shipping time or have any fee relating to getting processed through customs
  • All U.S. pharmacies ship via DHL, FedEx, or UPS only
  • Getting “extra” medicine when you purchase X amount

What do you do when you encounter a fake pharmacy?

  • First – check with your country’s regulatory body for any resource that lists all legitimate pharmacies to make sure that your suspicions are correct. The U.S. National Association of Boards of Pharmacy certifies legitimate online pharmacies through their VIPPS accreditation program.
  • If you suspect that the pharmacy is fake, report it. Your country’s regulatory body should have a way to report suspicious pharmacies. Not sure who that is? The World Health Organization has listed the websites of medicines regulatory authorities around the world.
  • Lastly, the PSM is a great source for more information on fake and substandard drugs. We highly recommend “The 5 Secrets Canadian Web Pharmacies Don’t Want You To Know.” For those interested in learning more about counterfeit medicine and joining the conversation to combat this global epidemic, the PSM is holding their annual interchange conference on October 24 in D.C. The annual event brings together policymakers, pharmaceutical manufacturers, patient advocates, law enforcement, healthcare professionals, and anti-counterfeiting companies to discuss the problem and solutions to the global scourge of pharmaceutical counterfeiting.

What are some other good tips that you have for those seeking to purchase medicine online?