Sproxil Joins Fight the Fakes PartnershipIn Campaign Against Fake Medicines
Cambridge, MA - Sproxil®, a leading provider of world-class brand protection, announces it has joined the Fight the Fakes alliance as a partner. Sproxil unites with a growing list of 14 partners in the Fight the Fakes campaign, which aims to raise awareness about the dangers of fake medicines.
Fight the Fakes gives a voice to those who have been personally impacted by fake medicines and shares the stories of those working to put a stop to this threat to public health. Fight the Fakes seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on individuals and communities around the globe.
Fake medicines put patients and the general public at risk. Patients believe they are receiving genuine treatment, but instead they are getting potentially dangerous products that could increase resistance to real treatments, and cause further illness, disability or even death. Many myths need to be dispelled, such as only branded medicines can be counterfeit, or only lifestyle pills are faked. Both these statements are incorrect. Sproxil protects both brand-name and generics, and different therapeutic classes of medicines, such as anti-bacterials, anti-hypertensive, anti-infective, anti-malarial, diabetes medicines, hormones, and oral hormonal contraceptives.
"We're very proud to align with Fight the Fakes and join together with the other commendable partners in the fight against fakes," states Sproxil's Global Business Coordinator Meliza Anne Mitra. "I'm confident the campaign will work effectively to raise awareness on the dangers of fake medicines. We are making strides to not only protect and educate consumers, but also to empower and provide them with the tools to combat fake medicines in the marketplace."
By joining Fight the Fakes, Sproxil lends its support in helping spread the word about the dangers of fake medicines, leveraging the expertise acquired through developing its flagship solution, Mobile Product Authentication™ (MPA™). MPA™ allows consumers to verify that products they buy are genuine by using a mobile phone and a simple, free text message. The solution uses a scratch card method, similar to that used for replenishing cellular talk-time. This allows users to reveal a one-time-use code on products and text the code to a call center phone number. Within seconds a response is dispatched, indicating whether the product is genuine, potentially fake, or stolen.
Fight the Fakes partners share the belief that all actors involved in public health should be vigilant and should coordinate their efforts to tackle this public health threat.