Cambridge, Mass., U.S.A. & Thane, India (February 19, 2015) – Sproxil®., a leading provider of world-class brand protection, is proud to announce that Anand C. Mehta has been appointed Head of Sproxil’s Indian operations. In this role, Mehta will be responsible for managing the staff and leading the development and execution of Sproxil India’s expansion plans. He will be directing the management of the Company’s corporate relationships with customers, vendors, regulators and shareholders. Sproxil India delivers the Company’s award-winning Mobile Product Authentication™ (MPA™) technology to the country, specializing in marketing communications, loyalty program development and anti-counterfeiting. The local operation currently serves multiple industries including FMCG and automotive parts. Mehta has over 18 years of experience in operations management, strategic marketing and business development. Prior to joining Sproxil, he was the Chief Marketing Officer at Motoring Ahead & at Think as Consumer, a growth acceleration and outsourced marketing firm focused on startups and SMBs. Prior to that, Mehta held leadership and management positions including Vice President of Marketing for Schneider Electric India, Vice President of Marketing & D-TAC for Smartlink Network Systems Ltd. and Associate Vice President at D-Link India Ltd.
“We are confident that Mr. Mehta will accelerate our company’s growth within India, making Sproxil the trusted market leader in the country for brand loyalty solutions and product authenticity verification services,” states CEO Ashifi Gogo. “His strong drive and unique experience in marketing strategy positions Sproxil India for tremendous growth and success. We look forward to seeing our local operations continue raising the standard for innovative brand protection and marketing services in the country.”
Sproxil is an ISO 27001 and ISO 9001 certified social enterprise that uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning MPA solution helps ensure goods are not counterfeit or compromised, empowering consumers to verify product genuineness by SMS, mobile app, web or voice.
Compatible with any tangible item, MPA is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry. MPA protects products across multiple industries, including personal care, agro-chemicals, automotive aftermarket parts and electrical cables. Sproxil’s mobile marketing and consumer loyalty services help brand owners increase consumer loyalty and differentiate themselves from competitors.
The company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in health care and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana, Kenya, Mexico, Nigeria, and Pakistan, with the ability to execute projects on six major continents.
For more information and a full list of Sproxil’s solution suite, please visit www.sproxil.com.