Sproxil, Inc. is a privately backed company that provides comprehensive anti-counterfeiting strategies for cash-based societies, including solutions for drug and product verification. Sproxil’s business model has caused it to make major business and social inroads in Africa in a short time.
“The increasing popularity of enhancing global health activities with private sector entrepreneurship signifies a shift in thinking among experts and practitioners,” said Sproxil CEO Dr. Ashifi Gogo. “By wrapping our business model around providing purchase decision support to those with little, we believe they will save money and increase their well-being, bringing new, locally-driven momentum to achieving the MDGs.”
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