Andy Stanley said "Leadership is all about taking people on a journey. The challenge is that most of the time, we are asking people to follow us to places we ourselves have never been." This quote reads true for us at Sproxil Nigeria. In February 2nd 2010, Sproxil Nigeria signed a deal to launch a Mobile Authentication System. This system was designed to combat the problem of counterfeit drugs in Nigeria. This technology is installed through a label attached to the packaging of the drugs. Consumers scratch the panel on the label and text a unique identifier to a short code and the drug is verified as genuine or fake.
This was and still is the value proposition Sproxil came armed with as we penetrated a market that was not explored. The unknown was frightening given the previous lessons learned from the initial pilot idea of solutions for organic foods. This did not deter us as a company as the spirit of excellence and resilience has been imbibed into our core. Sproxil, through the leadership of Ashifi Gogo and a strong team, explored creative ways to take the plunge into the unknown regardless of the risks ahead.
Our strategic partnership approach was one of the best decisions we made as a company. Sproxil has always carefully selected partners to work with to move the vision forward. From NGOs to Private Organizations to Governmental Organizations, each partner has been instrumental in the success of Sproxil Nigeria. Governmental agencies like NAFDAC under the leadership of Dr Paul Orhiri helped make the transition into the unknown a smoother process. The localization of a global brand became a possibility through these key stakeholders. Six years later, we would like to say Thank you to everyone for believing in us. Thank you to everyone for helping us get to 12 million plus Nigerian verifications using the Sproxil label. Without your help, we would not have been able to explore the unknown with ease.
As we look forward to continually expanding the brand;
- We hope to innovate upon the ideas we have.
- Explore new markets and industries.
- Strengthen our strategic partnership approach at Sproxil Nigeria under the leadership of our Managing Director, Chinedum Chijioke and the strong team we have at Sproxil Nigeria.
Congratulations to everyone as we all made this possible!