Updates

Sproxil India to Participate in MASCRADE 2017

FICCI-Logo

The Federation of Indian Chambers of Commerce & Industry (FICCI) is organizing its flagship annual event under the title: MASCRADE 2017 ( Movement Against Smuggling and Counterfeit Trade) on 12-13 October 2017 in New Delhi. The theme of this year's conference is Protect Your Brand Globally: Fight Counterfeiting, Smuggling, and Piracy. The conference will focus on various aspects of brand protection, countering illicit market operations and building collaborations with law enforcement agencies. 

 As one of the foremost brand protection and consumer engagement firms in India, Sproxil will be participating in this event. The conference has been structured to ensure that both national and international stakeholders can dialogue and deliberate to identify opportunities for joint action between governments, the private sector, and enforcement machinery to combat illegal trade.  It also aims to design tangible solutions to counter illicit trade in global markets. To this end, Sproxil will be contributing from its wealth of experience working with both governments and private organizations. 

 

SPROXIL LANCE AU MALI SES ACTIVITIES EN PARTENARIAT AVEC L'USAID ET L'ICRISAT

L’Anti-contrefaçon mondiale et l’Engagement des entreprises consommateurs commencent officiellement leurs opérations (activités) au Mali.

L'hon. Le ministre de l'Agriculture (milieu) présente une plaque au PDG du premier client de Sproxil Mali (à gauche) avec le soutien du PDG de Sproxil (à droite).

Bamako-Mali (le 11 Juillet 2017) – SPROXIL, un leader mondial dont le service est basé sur la protection des marques des produits et la technologique d’engagement des consommateurs a ouvert une Direction Nationale au Mali. Les deux (02) dudit lancement seront tenus les 11 et 12 Juillet afin d’introduire officiellement ses produits aux entités corporatives et au Gouvernement, aussi bien pour faciliter une approche de cohésion dans le combat de la contrefaçon.

L’Exécutive Clef en présence participera également à un atelier sur la prévention de la contrefaçon et les agro-alimentaires illégaux et autres produits. Les panelistes seront composés des représentants des Agro-alimentaires d’entrée et autres entreprises, L’Institut International de la Recherche de la Culture pour les Pays Semi-Arides et Tropicaux (ICRISAT), et L’USAID qui sont  les associés de  SPROXIL pour le lancement de cette initiative (événement).

"Toute personne qui gagne sa vie en faisant passer des marchandises contrefaits, de fausses marques pour des produits originaux est un criminel. Nous avons hâte d’obtenir notre mandat de protection des consommateurs au Mali, autonomisant ainsi lesdits consommateurs afin de confirmer l’authenticité leur achat et fournir aux propriétaires de marque l’opportunité de prendre en main leurs affaires" disait Chinedum Chijioke, le Directeur Général, SPROXIL en Afrique.

En parlant de la motivation de L’USAID pour le partenariat avec SPROXIL, Mamadou Sene "Contrefaire, au-delà de son effet immédiat, est une menace de l’économie pour n’importe quelle nation et nous croyons à la performance (potentiel) de cette solution afin d’atténuer ce danger."

Même si les agro-alimentaires d’entrée illégaux/contrefaits sont la caractéristique de l’atelier, le service de vérification de SPROXIL peut être utilisé par des marques de n’importe quel secteur. Avec un téléphone portable, un consommateur malien sera maintenant capable de vérifier l’authenticité de leurs marchandises en quelques secondes, en envoyant les uniques codes sur les produits au service de désignation de SPROXIL de code court de vérification. Depuis le lancement de ses activités en 2010, SPROXIL a dépassé  cinquante (50) millions d’interactions direct des consommateurs pour les marques, le nombre le plus élevé déjà enregistré.

A PROPOS DE SPROXIL

SPROXIL utilise la technologie mobile la plateforme de détection de fraude propriétaire afin de les sécuriser, L'engagement des consommateurs de données à l'échelle mondiale. Les multiples solutions primées de SPROXIL a été déployées par les multinationaux de fabrications et création de marques à travers les multiples industries afin de prévenir la fraude de la chaîne d’approvisionnement, augmenter la notoriété de la marque  et optimiser les dépenses du marketing. Avec une équipe des experts d’Afrique, d’Asie et d’Amérique, SPROXIL a exécuté des projets dans les cinq (05) continents et a pu offrir ses services à plus de cent (100) pays dans le monde entier. SPROXIL est le seul Protection experte de la marque et la  fidélisation des consommateurs avec à la fois deux certification d’ISO : l’ISO 9001 et l’ISO 27001. Pour plus d’information et pour une liste complète des produits des SPROXIL, merci de visiter le site web : www.sproxil.com

A PROPOS DE L’USAID

L’Agence Internationale des Etats –Unis pour le Développement est l’Agence du Gouvernement des USA qui est le premier responsable pour administrer l’aide aux civils étrangers. L’unité décentralisée de l’USAID des missions des champs  résidants est dessiné diriger le Gouvernement des USA (USG), les programmes des pays à faible revenu pour une croissance considérable. L’USAID adopté sa mission à travers ce discours : ^^S’associé pour mettre fin à l’extrême pauvreté afin de promouvoir le résilient, les sociétés démocratiques tout en avançant (rehaussant) la sécurité et la  prospérité des Etats-Unis.^^ Du financement au l’assistance technique, l’USAID fournit aux pays en voie de développement des ressources nécessaires pour améliorer la qualité de vie de leurs citoyens.


CONTACT
SPROXIL MALI
abdoul.diallo@sproxil.com

+223 91 91 91 96


 

Loyal Consumer wins Mercedes Benz With Chloride Exide

Sproxil Champion offers brands a chance to engage their customers  by rewarding them as well as ensuring they purchase genuine products regardless of the industry. Chloride Exide took advantage of this unique opportunity and decided to run a campaign to reward their consumers for being loyal. The main prize for the campaign was a brand new Mercedes Benz and was open to all consumers of the Chloride Exide brand in Kenya that verified genuine products. There were also consolation prizes of airtime, fuel cards and cash. 

There were a number of participants in this 3 month campaign which resulted in 65 people winning airtime daily, 13 people winning fuel cards weekly, 3 people winning cash prizes monthly and the grand prize of a mercedes benz that went to one person. The lucky taxi driver Mr Kibe in Kenya scratched and verified a genuine product and won the Mercedes Benz. 

Chloride Exide saw an increase in sales during the three month promotion period as more consumers were engaged with their brand and purchased more products to increase their chances of winning. There was better brand awareness during this period as consumers that were not already customers for this company began purchasing their products for a chance to win. This enabled the company gain additional market share during the promotion period and increased loyalty amongst its consumers. 

Is your company looking to increase sales, increase brand awareness, increase market share all while protecting its consumers from substandard products, then talk to a Sproxil Representative and let us help set you up. Fill out our contact form and someone would get back to you. 

 

Corruption and Counterfeiting

"Substandard goods are filtering into the country! Counterfeit goods are endangering lives daily! Deaths as a result of fake anti malarial drugs are on the rise" These are all headlines that have been gracing the pages of newspapers and screens of news reports in emerging markets and even some developed markets. The prevalence of counterfeiting is on the rise and corruption is playing a huge role in this increase. Corruption and counterfeiting go hand in hand in the sense that the basis and the idea of counterfeiting comes from a corrupt state of mind, corrupt values, corrupt way of doing business amongst other things.

Levels of Corruption and Counterfeiting

Individual

The individual that chooses to make corrupt decisions to produce counterfeit products is a principal factor in the eco system. The individuals decide to make these products for personal financial gain by destroying the lives of their fellow individuals. Some may argue that if they make fake bags and shoes in comparison to the original, they are not harmful to the person's health. They are however financially hurting the individual especially when they were deceived that they were getting an expensive product from the original manufacturers.

Economy

The economy also plays a part in encouraging counterfeiting. No individual should be moved by hardship to start a business that harms others. However, some may argue that due to the harsh economic times, they resorted to easier ways to make money. These methods may not necessarily be easier as they still require efforts but they leverage on the existing brand names to push their substandard goods into the market. In some emerging markets where corruption is prevalent, there is also a high penetration rate of counterfeit goods.

Government Officials

When goods are shipped into a country, the government officials at the borders are responsible for ensuring that only original and quality products are allowed into the country. The consumables need to be tested, research of the logistics of those products need to be researched and fake products intercepted. Sometimes, this is not the case. Government officials are sometimes bribed to allow those goods filter through the markets. The rewards from these deals may seem more attractive to them due to harsh economic conditions and also the values of the individual are compromised.

From the few areas discussed, it is clear that based on human behavior and circumstances surrounding them, they are more likely to make less than desirable decisions that may end up affecting thousands or even millions of people because of corrupt desires. While this is a harder problem to solve, technology helps to filter through human behaviors.

Once brands agree on implementing technology into their overall supply chain, they can weed out human error and possibly corruption from their supply chain. The products leave their original location, companies track them even through customs to the retailers and even to the intended consumer. The consumers scratch the labels on the products to verify they have purchased an original product and they consume safe products. One of such technologies that can help with this issue is the Sproxil Informer. The Sproxil Informer is a robust track and trace system that helps brands secure and monitor their global supply chains, from the manufacturer through the warehouse to the retailer and all points in-between, with optional consumer engagement to provide true end-to-end security.

Sproxil Informer

track and trace technology corruption and counterfeiting

What other ways can corruption be linked to counterfeiting?

The 4R's of Data in Loyalty Marketing

Big data, small data, loyalty marketing, consumer engagement are all the talk of any serious marketing department. If you are wondering how this all translates in the grand scheme of things, wonder no more. These buzzwords are here to stay because the world is migrating to the data age. Whether big or small, data is vital in effective marketing. If you have an instagram account, you would have realized by now that with every other five pictures or so, there is an ad. There is also a very highly unlikely fact that you would have engaged with that ad. The reason is because there was little or no relevance to you. This is where data comes in. When instagram starts re-targeting their ad with data accumulated, their ads would become effective. Why is that? Consumers are more likely to relate with information they already know or have been searching for in recent times.

When Facebook collects our data (big or small) it helps them retarget the types of ads we get. For example, if I send a message to a friend talking about buying a new laptop, Facebook mines that information (data) and shows me ads of people selling laptops or related content. I would then be more likely to engage with that ad and maybe even proceed to purchase a new laptop because of that ad.

Bringing it back to loyalty marketing, consumer engagement based on familiar content is more effective and this familiar content information can be derived from data mined from consumers. The 4R's of data in Loyalty marketing are Right Medium, Right Time, Right Offer, Right People.

4Rs of data in loyalty marketing

4R's of Data in Loyalty Marketing

Right Medium

Whether it is through traditional or digital medium, data helps you understand how your customers prefer to receive communication materials from you. Data also helps you decipher the most effective channels to reach them without them necessarily expressing it.

right medium

Right Time

Data enables you study patterns on times your customers engage with your brand the most. It could be times of the day, months in the year and peak seasons in the year. For example, if your customers shop for excess salt during holiday periods during the year, that would be the best time to run a promo. That insight comes from the data you have gathered and studied.

right time

Right Offer

This ties into all that has been mentioned above. The right offer also comes from quality insights from your data gathered. For example, if a business employs the Sproxil Champion product to run a campaign around their body lotion products, offering your consumers a discount on an extra lotion during the dry seasons is the best offer at that time for them. This increases sales for the company and sensitizes the customer.

right offer

Right People

While companies are always looking to increase sales and market share, it is also important that you acquire quality customers. The ideal customer is the one that would help you market your business in the absence of marketing material from you. For them to do that, they should have a great positive experience with your brand. For that to happen, the company needs to engage with them providing the right offer through the right medium at the right time. This comes from studying the insights you have gathered about them in the past and employing creative strategies to engage them.

right people

Technology enables companies achieve these goals and use data to create more focused messaging to engage consumers effectively. Thereby improving the bottom line, increasing market share and growing as a company. Looking for an effective loyalty marketing solution for your business, do not hesitate to contact us and let us discuss creative options for your brand.

Three Benefits of a Scratch, Text and Win Promotion

Scratch, Text and Win promotions have fast gained popularity in the corporate marketing world. With dwindling sales and bad economic conditions, companies are getting creative in how they increase sales, increase bottom line and constantly engage their consumers. Scratch text and win promotions have become a proven concept in loyalty marketing and companies are looking to incorporate this into their marketing mix. Before jumping on any bandwagon, you need to understand why it has been done, are there any examples of success stories? These are necessary questions to evaluate before you stick a scratch label on your product. Here are three reasons why Scratch, text and win promotions work.

Benefits of Scratch, Text and Win Promotions

Consumer Emotions

Consumers are known to make purchase decisions based on logic and emotions. If your product is a logical factor in their lives, they will buy it. if your campaign appeals to their emotions, they will also buy your product. Scratch, Text and Win campaigns play on the emotions of the consumer. For example, if you are selling baby products and you run a campaign for mothers to win a year's worth of diaper supply, you are appealing to all kinds of emotions with that mother. They will likely purchase several products to increase their chances of winning a year's worth of diaper supply as that is a major expense in her baby budget.

Gamification

If you have been paying attention to marketing discourse in recent times, you would have seen the term gamification appear. This simply means turning projects into games. In this case, marketing promotions are turned into games. The appeal of a game is higher for consumers as it creates suspense and a high level of excitement at the possibility that they might win. This keeps them coming back to purchase more to increase their chances of winning.

scratch text and win promotions sproxil

Data Collection

In this day and age of severe counterfeiting efforts, companies are looking for creative strategies to protect themselves. If you run a Sproxil Champion promo that enables you collect data about your consumer, you are likely to run more informed and targeted campaigns for them. This Sproxil Champion promo also helps the consumer verify the product as genuine, which eliminates counterfeiting from your supply chain and it becomes a win-win for everyone.

scratch, text and win promotions

To learn about more benefits contact us at team@sproxil.com to discuss other creative promotion ideas.

5 Unexpected Fakes

With fake goods estimated to account for 5-7% of world trade ($600 billion per year), we have all probably run into at least a few counterfeit products at one point or another. For many people, particularly in the U.S., fake goods mean pirated DVDs and knock-off designer bags sold on the street. Counterfeiting, however, is present in virtually every industry and is not always as easy to recognize as a poorly printed cover or misspelled brand name. Here are five things we would not have expected to see faked: 1. Cigarettes

Agencies around the world have been warning people about the dangers of fake cigarettes. In Punjab, the Federation of Indian Chambers of Commerce and Industry (FICCI) found that at least 20% of the tobacco products sold were faked, and just last week, 1.5 million counterfeit cigarettes were seized in Poland before being sent to the UK and Norway. While genuine cigarettes already raise strong concerns about health, fake cigarettes have been found to contain ingredients such as cyanide, sand, and even plastic. Additionally, fake cigarettes are more likely to cause fires, as they are not designed to burn in a controlled manner like genuine cigarettes.

Source: icpress

2. Oranges

There are many examples of counterfeited processed foods and drinks (we wrote a blog post in June about the deaths of over 100 people in Mumbai as a result of consuming fake liquor), but how could unprocessed foods be faked? In Iran, officials discovered that oranges’ type and origin had been faked after they found a suspicious batch of oranges labeled as Israeli Jaffa Sweeties, even though Israel had banned trade between the two countries. Officials later learned that the oranges were not Jaffa Sweeties that somehow bypassed the trade ban, but rather a different type of orange from China with faked Jaffa Sweetie labels. In addition to faked Jaffa Sweeties, Australian officials have found oranges with fake Australian fruit company labels in China, when the oranges are actually from China and colored with toxic, artificial dyes to try and improve their appearance.

Source: http://www.mehrnews.com/fa/newsdetail.aspx?NewsID=866126

3. Tourniquets

Although fake medicines often garner a lot of the media attention, they are not the only healthcare related products that are counterfeited. In fact, fake medical devices are becoming more and more common. This past week, New Hampshire officials learned that some of its first responders had been supplied with fake tourniquets, simple medical devices that help control blood loss during severe injuries. Officials discovered this after two tourniquets experienced an uncharacteristic “catastrophic failure” while paramedics tried to stop the blood loss from a patient’s leg injury.

Source: http://www.atlantictactical.com/product/elite-first-aid-c-a-t-tourniquet/elite_first_aid_inc#.VdSfh1NViko

4. Fake Celebrities and Businessmen

Sometimes a counterfeit is not even a physical product. In an article and short documentary published earlier this year, the New York Times reports on how Chinese real estate agents hire ordinary foreigners to pose as fake foreign celebrities to help sell their housing developments. The Atlantic also reported a similar story on how some Chinese companies hire foreigners to pose as a fake businessman in order to give the companies an “image of connection” outside of China to clients and other companies.

Source: http://www.larsskree.com/

5. Fake Stores

Lastly, when selling fake products is not enough, you can fake an entire store. In 2011, Chinese officials discovered 22 fake Apple stores operating in the country. The stores illegally used Apple’s brand and logo and staff wore extremely similar t-shirts and lanyards to the ones found in genuine Apple stores. Although it hasn’t been confirmed whether the fake stores sold genuine or fake Apple products, it’s hard to imagine that a fake store actually sold a genuine product.

Source: https://birdabroad.wordpress.com/2011/07/20/are-you-listening-steve-jobs/

While it may be shocking to learn that these 5 things have been faked, our expectations of what can and cannot be faked are exactly what counterfeiters prey on. As long as they can counterfeit something that consumers don’t expect and make it widely available, countless people will fall for their trap, losing money and putting their safety at risk.

What other unexpected fakes have you seen or heard about? Let us know in the comments.

Counterfeit Liquor and its Effects

Recently, the BBC reported that over over 100 people in India died as a result of ingesting counterfeit liquor. The source of the manufactured counterfeit liquor has yet to be identified, but this incident highlights a growing problem in the country. Many poor residents choose cheaper products and thus end up consuming substandard liquor, which can be laced with dangerous chemicals to give it its kick. This can result in extreme health issues such as blindness and can even lead to death. According to the BBC, India has witnessed a number of cases where people have died from fake liquor:

  • Nearly 170 people died in 2011 in the eastern state of West Bengal
  • At least 30 people were killed in Uttar Pradesh in September 2009
  • More than 100 people were killed in Gujarat in July 2009

alcohol_beer_bottle_273252

The situation is not unique to India. Last year, in Kenya, dozens of people died from illegal brew. In the UK, holiday seasons see a rise in counterfeit liquors like vodka.

What can be done to combat illegal liquor sales?

Consumer Education: Consumers need to be made aware of the dangers of consuming products that are not approved by the food and drug safety organizations within their country. Online resources like Drink Aware can help consumers be vigilant about the products they purchase. Alcohol companies should also provide consumer education resources to protect and empower their customers.

Law Enforcement: Government must be proactive and reactive. Laws should be in place to discourage counterfeiting and enforcement must be consistent. When caught, perpetrators must be subjected to strong laws that serve as a warning for others not to dabble in illegal business. There must also be a conscious effort on the part of the food and drug safety organizations to follow up on the enforcement of the law to deal appropriately with criminals.

Serialization: Although many legitimate liquor companies have a serialization strategy, if this is enforced as a standard and stores are not allowed to sell products without a serial number, then it may enable the food and safety organizations weed out the substandard products from the market.

What are other solutions to solve the problem of fakes? Leave a comment about it.

Note: This blogpost serves to educate readers about the dangers of fake products such as alcohol as a means to empower readers to make more informed purchasing decisions. This post is not taking a stance on general alcohol consumption. For any questions or concerns, please email team@sproxil.com

 

Sproxil’s Ashifi Gogo Presenting at World Economic Forum Annual Meeting

FOR IMMEDIATE RELEASE 

Sproxil’s Ashifi Gogo Presenting at World Economic Forum Annual Meeting

Social Entrepreneur Recipient Examines Business Role In Addressing Societal Issues

AshifiGogo-WEF-quote

Cambridge, Mass. (January 19, 2015) – Sproxil®, Inc., a leading provider of world-class brand protection, is proud to announce Founder and CEO Ashifi Gogo has been selected to present at the 45th World Economic Forum Annual Meeting in Davos-Klosters, Switzerland this week.  Dr. Gogo will be one of five featured speakers in the highly anticipated Open Forum Session “Should Business Lead the Social Agenda” slated for Friday, January 23, 18:30 – 20:00.   The prestigious invitation to participate in the Annual Meeting is due in part to the Schwab Foundation recognizing Dr. Gogo as one of 37 recipients of the 2014 Social Entrepreneur of the Year honor.

According to the Meeting syllabus, the Open Forum Dr. Gogo is participating in examines how Businesses play an increasingly important role in the global system, and face growing pressure from millennial consumers and employees to align core operations with social impact. Can businesses help to find a solution to global challenges, and should these challenges really be tackled by businesses?”

Dr. Gogo is the primary inventor of Sproxil’s flagship solution, Mobile Product Authentication™ (MPA™), which allows consumers to verify that products they buy are genuine by using a mobile phone and a simple, free text message. The solution uses a scratch card method, similar to that used for replenishing cellular talk-time. This allows users to reveal a one-time-use code on products and text the code to a call center phone number. A response is dispatched from Sproxil, indicating whether the product is genuine, potentially fake, or stolen.

Leading pharmaceutical companies, such as Johnson & Johnson, Merck, Serono, IPCA as well as regulatory organizations in the emerging markets of Africa and India have been leveraging the MPA solution to protect consumers from taking potentially harmful counterfeit and substandard medications since the company launched in 2009.  To date, the MPA solution has been used more than 14 million times to verify that products are genuine.

The MPA solution can be used to verify any tangible item, and Sproxil’s solution is currently being implemented and used for products across multiple industries including skin care, supplements and vitamins, electrical cabling, automotive and motorcycle parts and agro-business, to name a few.

Over 40 heads of state and government, as well as 2,500 other leaders from business and society will convene at the World Economic Forum Annual Meeting to discuss The New Global Context.

“It’s an honor to be invited to participate in the Open Forum discussion about the critical role businesses play in the Social Agenda, as well as being recognized as a Social Entrepreneur, joining a list of recipients that are dedicated to making positive, powerful differences in the world,” states Dr. Gogo. “It not only recognizes Sproxil’s work to combat counterfeit products, but also helps us gain recognition beyond the countries we currently operate in, so we can have a greater impact in regions most vulnerable to counterfeiting.”

“Each year the Davos Meeting brings together top political and business leaders from around the world to address critical global challenges. I am honored to join the dialogue,” he continued.

 

Contact:

Jeff Loucks, PR Manager, Sproxil

jeff.loucks@sproxil.com

+1 (781) 571-9330

 

Kenya's PCPB and AAK launch with Juanco and Sproxil to protect farmers

As a part of the greater anti-counterfeiting efforts by Kenya's PCPB and AAK, Sproxil Kenya partner Juanco SPS officially launches a consumer-facing project that safeguards their top-notch pesticide Bestox 100EC with our award-winning Mobile Product Authentication (MPA) technology. By helping farmers get assurance that their pesticides are the original product, they can protect their crops and their livelihood. The solution soft-launched recently with over 3,000 farmers already using it to verify their Juanco products.

The official launch event, which takes place today, includes esteemed attendees such as the Cabinet Secretary of Agriculture.

Thank you to the organizers and attendees of the event. We look forward to many more successes in the Kenyan market and beyond!

 juanco sproxil partnership

juanco sproxil partnership

Interested in how Sproxil can help protect your consumers? Email us at team@sproxil.com!

Fight the Fakes in India

### UPDATE 2014-11-15 ### Rat poison  (zinc phosphide) found in counterfeit antibiotic Ciprocin, linked to at least 15 India sterilization deaths.

###

(original post 2014-11-13)

Every story about the negative impact of counterfeit drugs further confirms the increasingly urgent need to address the global issue.

Recently, thirteen women in India had died after sterilization surgery at a family planning camp, possibly due to tainted or substandard drugs. While full investigations pertaining to the incident and the drugs are still underway, the story highlights the serious and fatal impact that counterfeit drug use could play.

Education on dangerous counterfeit drugs is just one of the many critical steps needed to support consumer safety efforts. To further our commitment to education, we joined Fight the Fakes campaign to help raise awareness so that we can protect patients from unnecessary tragedy.

Now it is your turn: Equip yourself with knowledge; learn about why it's important for policy makers, doctors, health care professionals, media, and patients to raise up arms against the global threat. Learn more about Sproxil's tool to combat counterfeiting - Mobile Product Authentication™ (MPA™) - by reading about SMS verification and its impact.

From government to manufacturer to consumer, combatting fake drugs is everyone's fight.

Sproxil team participates in Step Out: Walk to Stop Diabetes

We did it!

In 2010, we launched Nigeria's first mobile-based drug verification solution with Biofem Pharmaceuticals to protect their Diabetes medicine, Glucophage.

In honor of that turning point in our company's history, we participated in a charity walk for Diabetes (Step Out: Walk to Stop Diabetes) this past Saturday, October 18th!

The weather was on our side that day so we did the maximum 3-mile walk around the historic Boston Common. It was very inspiring to hear stories about those affected with the debilitating disease and to learn about the research being done to combat it.

 20141018_110345-edited

20141018_110345-edited

 IMG_3015

IMG_3015

 IMG_3012

IMG_3012

A big thank you to American Diabetes Association, the great team of organizers, and all of those who participated for making this day so special for us!

Interested in learning more about the walk? Go to

American Diabetes Association's Step Out website

.

In Memory of Dora Akunyili

It is with heaviness in our hearts that we see the passing of a very close friend and anti-counterfeiting advocate, Dora Akunyili, without whom our company would not be where it is now.

During her time as Director General of NAFDAC, Dora championed the war against fake drugs and dedicated her life to the pursuit of positive change for Nigerian citizens.

She changed the course of Sproxil as well. In what seemed like many years ago, she invited our young and eager team to Nigeria to introduce an innovative solution that would help citizens avoid counterfeit drugs.

Through her successor, Dr. Paul Orhii, who continues the legacy of Dora’s work and in his own right is creating a legacy of his own, we successfully launched our Mobile Product Authentication™ (MPA™) solution in Nigeria and have helped millions of citizens get access to safe drugs.

A burial for Dr. Akunyili, who passed away in June, will be held today, Thursday, August 28th.

Dora, thank you for believing so strongly in the right to good health for every citizen. Thank you for believing so strongly in your vision and ours.

May we come to see your vision fulfilled.

Sproxil with MassChallenge at NASDAQ Opening Bell Ceremony

We had a really wonderful opportunity to be a part of MassChallenge's Opening Bell Ceremony at NASDAQ. The organization invited its alum to join them on stage as they rang the NASDAQ opening bell in NYC this morning. Co-founders Alden Zecha (CFO) and Ashifi Gogo (CEO), representing Sproxil, were able to snap some really great photos in front of the NASDAQ bell as those at Sproxil who couldn't make eagerly watched the live stream from our desks!

MassChallenge is the world’s largest startup accelerator and competition and the first of its kind to support high-impact, early-stage entrepreneurs with no strings attached. The organization aims to catalyze a global startup renaissance.

Sproxil is a MassChallenge alum from the class of 2010.

We would like to thank MassChallenge for inviting us to share in this incredible experience.

Photos of the event below:

 NASDAQ-MC Sproxil Alden 2014

NASDAQ-MC Sproxil Alden 2014

Alden Zecha in front of the NASDAQ bell

 NASDAQ-MC Sproxil Ashifi 2014

NASDAQ-MC Sproxil Ashifi 2014

Ashifi Gogo in front of the NASDAQ bell

 NASDAQ Masschallenge

NASDAQ Masschallenge

MassChallenge and MassChallenge alum in front of the NASDAQ bell

 20140827_090948

20140827_090948

MassChallenge on the big screen outside of NASDAQ, as seen from inside

 Screen Shot 2014-08-27 at 9.30.54 AM

Screen Shot 2014-08-27 at 9.30.54 AM

MassChallenge on the big screen outside of NASDAQ, as seen from the live stream

MPA is now on available Blackberry 7 devices!

What a way to end the week! We are happy to announce that our award-winning Mobile Product Authentication™ (MPA™) application, available by SMS, voice, web, iOS, and Android, is now also available on Blackberry!

 bb-screenshot-for-bb-store

bb-screenshot-for-bb-store

Verify your products instantly by downloading our app on the Blackberry  World website: http://appworld.blackberry.com/webstore/content/59936038/?lang=en&countrycode=US

Genuine Customer Satisfaction: Wilson from Kenya

Wilson is a farmer in Kenya who relies on effective products like Juanco's Bestox 100EC pesticide for his farm. By using Mobile Product Authentication™ (MPA™) to ensure that products like these are genuine, he can effectively get rid of unwanted bugs and protect his crops. While he has only used the solution a few times, he said that he can already see the long term positive effects of buying genuine. He believes that farmers like him can use MPA to protect their crops and their livelihood.

 Customer Testimonial Wilson 2014-08-12

Customer Testimonial Wilson 2014-08-12

Genuine Customer Satisfaction: Gabriel from Kenya

 Customer Testimonial Gabriel 2014-08-05

Customer Testimonial Gabriel 2014-08-05

Gabriel is an electrician who insists on using only genuine electrical cables. As a professional, he insists that his company do the same. In fact, he makes sure they look for the Mobile Product Authentication™ (MPA™) stick-on label found on East African Cables (EAC) electrical cables so that they can verify the authenticity of their products for free. By using this solution to verify his products, he knows that he can avoid costly and dangerous overheating and fire break outs caused by cheap, fake cables.

Genuine Customer Satisfaction: Peter from Kenya

 Customer Testimonial Peter 2014-07-29

Customer Testimonial Peter 2014-07-29

Today, we meet Peter from Kenya, who, unhappy with seeing the fake versions of East African Cables electrical products in the market, recently learned about a unique way to avoid them and buy only genuine: Sproxil's Mobile Product Authentication™. By verifying that he buys only real East African Cables products, he can be truly confident of the quality of his electrical goods.