Sproxil Named #7 on Fast Company's World's 50 Most Innovative Companies



Sproxil Named #7 on List; Higher than Google, Amazon & Apple Amongst Others

Sproxil Also #1 on Fast Company’s List of “Most Innovative Companies in Healthcare”

Cambridge, MA & New York (February 11, 2013) – Sproxil<sup®, a leading provider of world-class brand protection for emerging markets, announces it has been named #7 on Fast Company magazine’s "World’s 50 Most Innovative Companies" – a higher rank than some of the world’s most recognized innovation companies, including Google, Amazon and Apple.  In addition, Sproxil was named the #1 Innovative Company in Fast Company's healthcare-specific list.

Sproxil is being honored for its’ Mobile Product Authentication™ (MPA™) technology that has been used more than three million times to verify that products are genuine.  Leading pharmaceutical companies, such as Johnson & Johnson, Merck Serono, IPCA as well as regulatory organizations in the emerging markets of Africa and India have been leveraging Sproxil’s MPA solution to protect consumers from taking potentially harmful counterfeit and substandard medications since the company launched in 2009.  The MPA solution can be used to verify any tangible item, and Sproxil's solution is currently being implemented and used in categories including skin care, supplements and vitamins, electrical cabling, automotive and motorcycle parts and agro-business, to name a few.

A profile of Sproxil, as well as the other recipients, can be found online, as well as in the March issue of Fast Company.   "Being named in Fast Company’s Most Innovative Company list is one the most prestigious honors we have received – we're truly humbled to be recognized with some of the most innovative and world-renowned companies," states Sproxil CEO Ashifi Gogo.  "Our mission is to help consumers make wiser and more informed purchases, getting more value and safer products for their money.  Especially in developing markets where most people don’t have as much disposable money, Sproxil helps people avoid getting ripped off at the store.  It's a testament to our team's dedication to hard work and creativity that we’ve been able to make such an impact."

The Most Innovative Companies is Fast Company's most significant, high-profile editorial effort of the year. According to Fast Company, "Our editorial team spends months gathering and sifting data, to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity. In addition to the Top 50, Fast Company also ranks the Top 10 Most Innovative Companies in ten categories, including Big Data, Entertainment, Finance, and Food—all of which are featured in the print edition and on FastCompany.com."


About Sproxil

Sproxil® is a venture-backed enterprise that provides world-class brand protection services in emerging markets. The Company’s Mobile Product Authentication™ MPA™ solution helps ensure purchased goods are not stolen or counterfeit by allowing consumers to verify product genuineness within seconds through a text message. Compatible with any tangible item, Sproxil’s solution is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry.  The Company has also penetrated non-pharmaceutical industries including personal care, automotive aftermarket and food supplements.  Sproxil has won the IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award, as well as received regulatory endorsements in Nigeria and Kenya. Headquartered in Cambridge, Massachusetts, United States, Sproxil continues to expand across Asia and Africa.

About Fast Company

Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. In print and through digital and social channels, as well as live events, Fast Company reports on and addresses the most progressive business leaders. Editor Robert Safian was named AdWeek's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek’s Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue. Fast Company is owned by Joe Mansueto, founder, chairman, and CEO of Morningstar, a leading provider of independent investment research.


Media Contact:

Jeff Loucks