Sproxil Introduces a Short Code in Kenya
Sproxil’s anti-counterfeiting solution, endorsed by Nigeria’s NAFDAC (the Nigerian equivalent of the US FDA), has now extended its life-saving services to Kenya. Just this year, Sproxil won the support of the Kenya Pharmacy and Poisons Board (PPB) as a supplier of brand protection services in Kenya.Teaming up with the award-winning telecommunication network Safaricom, Sproxil is excited to introduce a live short code in Kenya. The short code, 38353, is the same as the one used by Sproxil’s clients in Nigeria.
“Because the short code is the same across both countries, Sproxil’s cloud-based technology can easily detect illegally diverted products across the two countries. We are also excited to offer our clients a heavily-encrypted connection between Sproxil and Safaricom for additional security,” remarks Mr. Rick Tucker, Software Architect at Sproxil’s USA office.
Sproxil continues to bring world-class brand protection into emerging markets like Kenya and Nigeria. In these markets, consumers can send an SMS containing a unique, twelve-digit PIN to 38353 and instantly receive a response that confirms the authenticity of the product. This method is impressively simple, championed by robust back-end analytics, and provides a way for companies to gain insight into their market and connect with consumers in a way that was never seen before in cash-based societies.
Recently, Sproxil partnered with Nigeria-based pharmaceutical distributor Greenlife Pharmaceuticals and India-based pharmaceutical manufacturer Bliss GVS Pharma to provide their anti-counterfeiting solution in Nigeria for the popular anti-malarial drug, LONART DS. This was the first cross-country collaboration for SMS authentication with a successful product launch. Now, with a short code in Kenya, the vigilant Kenyan consumer has a way to avoid buying fake products, both pharma and non-pharma.
Sproxil will be expanding its services to East Africa out of its Kenyan hub.