Sproxil India to Participate in MASCRADE 2017

FICCI-Logo

The Federation of Indian Chambers of Commerce & Industry (FICCI) is organizing its flagship annual event under the title: MASCRADE 2017 ( Movement Against Smuggling and Counterfeit Trade) on 12-13 October 2017 in New Delhi. The theme of this year's conference is Protect Your Brand Globally: Fight Counterfeiting, Smuggling, and Piracy. The conference will focus on various aspects of brand protection, countering illicit market operations and building collaborations with law enforcement agencies. 

 As one of the foremost brand protection and consumer engagement firms in India, Sproxil will be participating in this event. The conference has been structured to ensure that both national and international stakeholders can dialogue and deliberate to identify opportunities for joint action between governments, the private sector, and enforcement machinery to combat illegal trade.  It also aims to design tangible solutions to counter illicit trade in global markets. To this end, Sproxil will be contributing from its wealth of experience working with both governments and private organizations. 

 

Case Study: Nigerian Beauty Brand Boosts Sales By Over 600% With Sproxil Champion

Case Study: Nigerian beauty brand boosts sales by over 600% with Sproxil Champion.
The unfortunate truth about brand infringement is that by the time the product owner realizes his brand is under attack, this attack is already well under way. By this time a portion of his revenue has been lost to the counterfeiter, as well as potential earnings from consumers who have deserted the brand due to bad experiences with the product.


When this happens, many companies turn to product verification solutions like Sproxil Defender. In some cases, the problem has to be managed discreetly; otherwise, paranoia about the existence of substandard copies of the product will lead to a mass boycott.
This is the beauty of the Sproxil Champion solution. The allure of guaranteed or possible incentives helps to propel the consumer past their initial doubt to give the product another chance to win their loyalty. Very often, this is all that is needed, as Mr. Emeka Okonkwo, the Nigerian distributor of Otentika; a Swiss  cosmetic brand found out. Within three months, sales which had declined to an occasional trickle were revived and boosted beyond his expectations. 


To read more about how Sproxil Champion helped Mr Okonkwo's business recoup market share and increase sales, download the case study here.
 

Event Retrospective: Sproxil India Hosts Clients, CEO and Partners to Conversation & Cocktails

At the heart of Sproxil’s mission is the desire to make lives safer, healthier, and business more profitable for hard working brands. We are committed to providing our clients with quality solutions, but also actively working to scale their value and impact, whether geographically or by incorporating industry feedback into our processes.

We’ve had a lot of external activity in the past few weeks, the latest of which was a cocktail event hosted by our Indian office. We’ve been busy lately – we recently opened an office in Mali which is our first entry into a French-speaking country.

In February, Sproxil surpassed the 50 million verifications mark, the highest number of interactions processed in our industry. As a consumer engagement company among other things, we know the value of the appreciating the clients who helped us achieve this feat. With an ever increasing customer base as we steadily advance towards the 75 million mark, Sproxil India wanted to celebrate our progress and discuss the future with its clients and partners. And so July 20th was set for a roundtable and cocktail event.

After guests had arrived at the venue, the Hyatt Regency in Mumbai, the event started with a welcome address from Sproxil’s CEO Dr. Ashifi Gogo. Dr. Gogo’s presentation was on the most recent developments in anti-counterfeiting space globally. The next presentation was by Pradeep Dhargalkar, the head of packaging development for Unichem Laboratories Ltd; a big pharmaceutical brand in India. Mr. Dhargalkar gave an overview of preventive measures in the pharmaceutical industry. 

The next industry speaker was Shreedhar Parundekar; Head of Brand Protection & Product Safety, for Pidilite Industries Limited, who shared insights on general brand protection strategies and intelligent packaging.  The final address of the evening was from Anand Mehta, Sproxil India’s managing director, who shared customer success stories achieved with our solutions.

After the presentations were over, guests were treated to a stand-up set by a comedian as well as dinner and cocktails. Then they took tours of the Sproxil Defender Experience Center, where they interacted with the solution at the various stages of the process.  They scratched labels of different genuine and fake products gotten from the market and received appropriate SMS responses to their mobile phones. Real-life images of exactly identical authentic & counterfeit goods were also displayed on a screen for them to observe. They were able to witness firsthand, how authentication labels are often the surest way to know the origin of a product before using it.

For the application stage, there were samples of semi-automatic packaging machines which could be used to apply labels to products, as well as demonstrations of other machines on one of the screens. Another screen was used to display the Sproxil data visualization portal.

Guests went home with a practical demonstration of Sproxil Champion; scratch cards with which they received vouchers for various services. It was an entertaining and informative event, and we would like to thank everyone who honored our invitation. For those who couldn’t, we took some pictures to share!

The road to 75 million verifications; India celebrates Sproxil


 Sproxil was founded in 2010 primarily to give pharmaceutical companies and consumers a way to fight back against counterfeiting. This simple system backed by sound technology was so well received that our solutions quickly spread from brand protection to consumer engagement technology, as well as supply chain security.


In the seven years since, our clientele list has grown from pharmaceutical companies to brands from all sectors. We have worked with local companies as well as blue chip multinationals worth millions of dollars. We have received numerous awards, recognition from international agencies, and we are immensely honoured by them.  One of our greatest achievements came this February, when we surpassed the 50 million verifications mark: the highest recorded. We are particularly proud of this milestone because of what it stand for; veritable proof that our solution continues to provide value. Each one of those interactions we have processed represents trust; of our clients in us, and their consumers in them.  


As we advance towards the 75 million mark, Sproxil India is taking a moment to celebrate the story thus far. On July 20th in India, business executives from various brands, as well as Sproxil’s CEO Dr Ashifi Gogo, will be hosted to a celebration of this milestone. Guests will be treated to discussions on brand protection best practices, a review of anti-counterfeiting and packaging solutions, as well as cocktails afterward. If you are in India and would like to attend this event, please send an email to afrin.kazi@sproxil.com.
 

SPROXIL LAUNCHES MALI OFFICE IN PARTNERSHIP WITH USAID, THE U.S DEPARTMENT OF COMMERCE, AND ICRISAT

Global Anti-Counterfeiting & Consumer Engagement Company Set To Formally Commence Operations In Mali

Hon. Minister of Agriculture (middle) presents plaque to CEO of Sproxil Mali's first client (left) with support from Sproxil CEO (right).

Bamako - Mali (July 11, 2017) – Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology, is opening a country office in Mali. A two-day launch event will be held on July 11 - 12, to formally introduce its services to corporate entities and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting.

Key executives in attendance will also participate in a workshop on the prevention of counterfeit and illegal agricultural and pharmaceutical products. Panelists will include representatives from agricultural input suppliers and other companies, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), and USAID, who are partnering with Sproxil to launch this initiative. This project is one of the results of an initiative led by the Commercial Law Development Program at the US Department of Commerce to prevent counterfeiting on a global scale.

“The only person who wins when fake and substandard goods are passed off as original items is the criminal. We are excited to extend our mandate of consumer protection to Mali. Our solution will empower consumers to confirm the authenticity of their purchases and provide brand owners the opportunity to take hold of their businesses” said Chinedum Chijioke, Managing Director, Sproxil, Africa. 

Speaking of USAID's motivation for partnering with Sproxil, Charles Davis, the acting USAID/Mali Economic Growth Office Director noted that, "counterfeiting is a major deterrent to the uptake of improved agricultural inputs, and we believe in the potential of this partnership solution to mitigate this danger."

Although illegal and counterfeit agricultural inputs are the focus of the workshop, Sproxil’s verification service can be used by brands from any sector.  With a mobile phone, Malian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system.  Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About USAID

The United States Agency for International Development (USAID) is the United States Government agency which is primarily responsible for administering civilian foreign aid. USAID’s global mission isto partner to end extreme poverty and to promote resilient, democratic societies while advancing the security and prosperity of the United States.” USAID has worked with the people of Mali for over 50 years to achieve major development gains, particularly in the fields of health, agriculture, and education. The Sproxil Public Private Partnership is supported through the Feed the Future Initiative, which is led by USAID and draws on the agricultural, trade, investment, development and policy resources and expertise of 11 federal agencies.

About CLDP

Established in 1992, CLDP is a division of the U.S. Department of Commerce that helps achieve U.S. foreign policy goals in developing and post-conflict countries through commercial legal reforms. CLDP’s unique, government-to-government technical assistance draws upon highly-experienced regulators, judges, policymakers, business leaders and attorneys from both the public and private sectors to deliver results that make meaningful and lasting changes to the legal and business environments of our host countries.

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Contact

Sproxil Mali

abdoul.diallo@sproxil.com

+223 91 91 91 96

SPROXIL LANCE AU MALI SES ACTIVITIES EN PARTENARIAT AVEC L'USAID ET L'ICRISAT

L’Anti-contrefaçon mondiale et l’Engagement des entreprises consommateurs commencent officiellement leurs opérations (activités) au Mali.

L'hon. Le ministre de l'Agriculture (milieu) présente une plaque au PDG du premier client de Sproxil Mali (à gauche) avec le soutien du PDG de Sproxil (à droite).

Bamako-Mali (le 11 Juillet 2017) – SPROXIL, un leader mondial dont le service est basé sur la protection des marques des produits et la technologique d’engagement des consommateurs a ouvert une Direction Nationale au Mali. Les deux (02) dudit lancement seront tenus les 11 et 12 Juillet afin d’introduire officiellement ses produits aux entités corporatives et au Gouvernement, aussi bien pour faciliter une approche de cohésion dans le combat de la contrefaçon.

L’Exécutive Clef en présence participera également à un atelier sur la prévention de la contrefaçon et les agro-alimentaires illégaux et autres produits. Les panelistes seront composés des représentants des Agro-alimentaires d’entrée et autres entreprises, L’Institut International de la Recherche de la Culture pour les Pays Semi-Arides et Tropicaux (ICRISAT), et L’USAID qui sont  les associés de  SPROXIL pour le lancement de cette initiative (événement).

"Toute personne qui gagne sa vie en faisant passer des marchandises contrefaits, de fausses marques pour des produits originaux est un criminel. Nous avons hâte d’obtenir notre mandat de protection des consommateurs au Mali, autonomisant ainsi lesdits consommateurs afin de confirmer l’authenticité leur achat et fournir aux propriétaires de marque l’opportunité de prendre en main leurs affaires" disait Chinedum Chijioke, le Directeur Général, SPROXIL en Afrique.

En parlant de la motivation de L’USAID pour le partenariat avec SPROXIL, Mamadou Sene "Contrefaire, au-delà de son effet immédiat, est une menace de l’économie pour n’importe quelle nation et nous croyons à la performance (potentiel) de cette solution afin d’atténuer ce danger."

Même si les agro-alimentaires d’entrée illégaux/contrefaits sont la caractéristique de l’atelier, le service de vérification de SPROXIL peut être utilisé par des marques de n’importe quel secteur. Avec un téléphone portable, un consommateur malien sera maintenant capable de vérifier l’authenticité de leurs marchandises en quelques secondes, en envoyant les uniques codes sur les produits au service de désignation de SPROXIL de code court de vérification. Depuis le lancement de ses activités en 2010, SPROXIL a dépassé  cinquante (50) millions d’interactions direct des consommateurs pour les marques, le nombre le plus élevé déjà enregistré.

A PROPOS DE SPROXIL

SPROXIL utilise la technologie mobile la plateforme de détection de fraude propriétaire afin de les sécuriser, L'engagement des consommateurs de données à l'échelle mondiale. Les multiples solutions primées de SPROXIL a été déployées par les multinationaux de fabrications et création de marques à travers les multiples industries afin de prévenir la fraude de la chaîne d’approvisionnement, augmenter la notoriété de la marque  et optimiser les dépenses du marketing. Avec une équipe des experts d’Afrique, d’Asie et d’Amérique, SPROXIL a exécuté des projets dans les cinq (05) continents et a pu offrir ses services à plus de cent (100) pays dans le monde entier. SPROXIL est le seul Protection experte de la marque et la  fidélisation des consommateurs avec à la fois deux certification d’ISO : l’ISO 9001 et l’ISO 27001. Pour plus d’information et pour une liste complète des produits des SPROXIL, merci de visiter le site web : www.sproxil.com

A PROPOS DE L’USAID

L’Agence Internationale des Etats –Unis pour le Développement est l’Agence du Gouvernement des USA qui est le premier responsable pour administrer l’aide aux civils étrangers. L’unité décentralisée de l’USAID des missions des champs  résidants est dessiné diriger le Gouvernement des USA (USG), les programmes des pays à faible revenu pour une croissance considérable. L’USAID adopté sa mission à travers ce discours : ^^S’associé pour mettre fin à l’extrême pauvreté afin de promouvoir le résilient, les sociétés démocratiques tout en avançant (rehaussant) la sécurité et la  prospérité des Etats-Unis.^^ Du financement au l’assistance technique, l’USAID fournit aux pays en voie de développement des ressources nécessaires pour améliorer la qualité de vie de leurs citoyens.


CONTACT
SPROXIL MALI
abdoul.diallo@sproxil.com

+223 91 91 91 96


 

Sproxil Testifies At U.S. Senate Committee Hearing

Press

CEO Of Mobile Anti-Counterfeiting Technology Company Outlines Three-Point Plan To U.S. Congressional Committee For Making Intellectual Property Rights More Effective.

 

 Sproxil CEO Ashifi Gogo as he testifies on Capitol Hill in Washington, D.C. Tuesday, April 25th, 2017 before the Senate Committee on the Judiciary for the hearing titled "Intellectual Property � Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive", in Dirksen 226.


Washington, DC (25 April 2017) – Dr. Ashifi Gogo, CEO of Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology,  testified at a hearing held by the United States Senate Committee on the Judiciary. Titled ‘Intellectual Property – Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive,' the hearing was presided over by Senator Chuck Grassley who is chairman of the committee on the judiciary as well as co-chair of the relaunched Congressional Trademark Caucus.

The senator expressed his pleasure at the fact that companies like Sproxil who had been recipients of the Patents for Humanity award from the United States Patent and Trademark Office were testifying at the hearing about how their award winning inventions had helped communities in need across the globe. Senator Grassley noted that innovation not only directly benefits society through the creative output of innovators but through the enormous economic impact it has on the American economy. He concluded by revealing that the Patents for Humanity Program Improvement Act had been reintroduced to encourage and reward companies that innovate and use patented technology to address humanitarian needs.

In his statement on what could be done to make defending intellectual property rights more effective, Dr. Ashifi Gogo gave three courses of action which are:

  • Secure supply chains and educate consumers to drive purchase decisions which make copyright theft unprofitable.
  • To encourage partnerships between global e-commerce websites, content distribution platforms, and law enforcement.
  • Increase inter-agency and private sector collaboration using technology platforms to share intelligence securely.

Dr. Gogo concluded with this quote: ‘Our society needs greater awareness and broad agreement to align our collective actions to reject support for intellectual property violators. We need to promote the discovery of new knowledge and innovations by individuals, corporations, research entities, and various other legitimate organizations, both large and small. I continue to believe that technology can play a key role as we work together to achieve that goal.’

Other witnesses at the hearing were: the acting assistant director of the Intellectual Property Rights Center in Washington, the General Manager Health & Life Science for Intel Corporation Ms. Kay Eron,  Dr. Conor F. Madigan, Co-Founder & COO of Kateeva, and Dr. Neal Gutterson, VP of Research & Development at DuPont Pioneer.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil's solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide.

They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award, the 2013 White House Champions of change award, and the 2014 Schwab Foundation for Social Entrepreneurship award for Social Entrepreneur of the year. They were also named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall.  In 2015, Sproxil hit the 55 million verifications mark; the highest number of fielded verifications recorded. Most recently, they were nominated for the Unilever Global Development Award category of Business in The Community's Responsible Business Awards.

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com

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Contact

Sproxil

Ireti Oluwagbemi

ireti.oluwagbemi@sproxil.com

+234 816370 2561

Beyond Organizational Scale : Sproxil Celebrates Launch Of Schwab Foundation Report

 The world is a better place because of the people who have made it so.  A portion of these people are social entrepreneurs; men and women using the principles of business to run organizations whose goal is improving the quality of life. Social entrepreneurs understand that the world is a network of complicated systems interacting with each other to give the results that many accept as reality. For many, the need to improve this reality is what inspires what they do, so they study, analyze and integrate themselves into the system to begin to influence it. 

The process of influencing systems is often riddled with bureaucracy, cultural resistance, and outright antagonism. Sometimes they start to see results, real life validation that the work they do is veritably changing an element of the system. Naturally following this is the desire to scale operations; geographically for example, so that more people can benefit from the solution, thus increasing its impact. However, in some cases that will never be enough. And while their organizations might be thriving by strict business definitions, the frustration that comes with this realization always leaves more to be desired.


Confronting the complicated and often resistant systems that stand in the way of social impact is difficult enough, but some social entrepreneurs are taking an even more subversive approach: seeking to change the system itself. Rather than brainstorming solutions that are scalable organizationally, these social change agents look at how their solutions can be structured to achieve systemic scale. It begins with a reorientation so fundamental that it sometimes requires a reworking of the business model itself or establishment of a whole new organization to address the problem.


In 2010 when Sproxil introduced its anti-counterfeiting solution to Nigeria, a pilot was run with Biofem, a leading pharmaceutical distributor. The results were so good that the Nigerian government didn’t only endorse the solution but implemented legislation that compelled manufacturers or distributors of certain pharmaceutical products to adopt the technology. 
If these results were scaled to cover the rest of the world, for instance, the pharmaceutical industry would be secure. However, even a cursory look at the number of products which can lead to fatal outcomes if their counterfeits are ingested still show millions of consumer products largely uncovered, not to mention the economic loss to brands. 


Even if all governments were as centralized and thus powerful as the Nigerian government, they could not compel every manufacturer to adopt consumer protection solutions. A new product needed to be created with which Sproxil could engage brands directly, with enough value added to incentivize them positively. With the Sproxil Champion solution, Sproxil can engage manufacturers of other consumer products on a much wider scale and influence the system to ensure a lot of brands can provide authentic products to their customers. This is one among many examples of systems thinking detailed in the Schwab report.


As more social entrepreneurs converge around the idea of ‘systems change’ the Schwab Foundation for Social Entrepreneurship, in collaboration with the Bertha Centre for Social Innovation & Entrepreneurship, UCT  Graduate School of Business, has put together ‘Social Entrepreneurship and Systems Entrepreneurship: From Organizational to Systemic Scale’ an insight report launched on the 2nd of May, to help social entrepreneurs  understand systems change thinking. 


Alongside Sproxil, five other social entrepreneurship from various continents were researched, and their case studies, as well as core lessons from their examples,  are included in the report, which will be very helpful reference material for social entrepreneurs.
Sproxil is honored to have been among the six social enterprises that were the subject of this study. We would like to thank the Schwab Foundation, the Bertha Centre for Social Innovation & Entrepreneurship, and every person who put in the time or lent their expertise to this project. We hope this report inspires you to be systemic in your thinking so that we can generate even more innovative ideas for changing the world on a broader scale.

Sproxil Surpasses 50 Million Consumer Engagement Mark

New Product From Tech Company Helps Consumers and Major Corporations Combat Counterfeiting While Building Brand Equity and Rewarding Loyal Customers

Boston­, MA (15 February 2017) – Sproxil®, a brand engagement specialist for emerging markets, has exceeded 50 million consumer engagements, providing tens of millions of loyal consumers with automatic protection from counterfeit products while securely receiving rewards. Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions.

In the last year, Sproxil launched Sproxil Champion, a mobile loyalty program that offers consumers convenient, point-of-sale rewards and built-in fraud protection while helping brands set themselves apart from the competition. The tool, which helps consumers avoid knock-offs and make smarter, data-driven decisions, gained almost immediate traction, accelerating the company’s rate of transactions. Since its launch, Sproxil, with its brand partners, has distributed more than USD 2.5 million in prizes—ranging from a few cents of prepaid cell phone credit to a Mercedes Benz—to loyal consumers who purchase authentic products.

"We have leveraged our success in the pharmaceutical industry to develop new offerings that appeal to all brands across a variety of industries, from clothing to automotive, selling packaged goods in emerging markets," said Sproxil Founder and CEO Ashifi Gogo. "Our milestone validates the demand for new ways to engage with consumers directly on their mobile phone at the point of sale, while protecting them from counterfeit and diverted products. Sproxil Champion delivers precisely that."

Large multinational brands in the fast-moving consumer packaged goods industries face complex messaging constraints as they expand to emerging markets. While traditional barriers such as language and cultural differences exist, new threats of counterfeiting and negative brand impact are rapidly emerging as market expansion risks. Cross-border counterfeit and pirated product trade is projected to grow to USD 991 billion in 2022 from USD 461 billion in 2013.

Sproxil Champion's built-in anti-counterfeiting protection enables brands to gather critical crowdsourced supply chain intelligence while maintaining a covert anti-counterfeit program. "As a result of signing on to our Sproxil Champion program, multinational brands have grown sales, regained market share, rewarded tens of millions of their customers and collected opt-in consumer profile data that has driven their future marketing strategy," said Ashwin Dhumal, Sproxil’s Regional Sales Director based in Mumbai, India.

"Sproxil has achieved impressive scale in a short period with service in more than eight countries, covering products ranging from life-saving antibiotics to fast-moving consumer products," said Justus Kilian of Acumen, one of Sproxil’s key investors who helped get the Champion program off the ground. "Our investment in Sproxil has already yielded some of our largest impact numbers, and we look forward to future milestones and strong growth."

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and has the ability to offer services in over 100 countries worldwide. They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award and named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. 

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com

About Acumen

Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $106 million in 96 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies. Learn more at www.acumen.org and on Twitter @Acumen.

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Contact

Sproxil
Atim Ukoh
atim.ukoh@sproxil.com
+1 209 877 7694

Acumen
Carolyn Bielfeldt, Associate Director of Communications
cbielfeldt@acumen.org
+1 646 747 3968

 

Loyal Consumer wins Mercedes Benz With Chloride Exide

Sproxil Champion offers brands a chance to engage their customers  by rewarding them as well as ensuring they purchase genuine products regardless of the industry. Chloride Exide took advantage of this unique opportunity and decided to run a campaign to reward their consumers for being loyal. The main prize for the campaign was a brand new Mercedes Benz and was open to all consumers of the Chloride Exide brand in Kenya that verified genuine products. There were also consolation prizes of airtime, fuel cards and cash. 

There were a number of participants in this 3 month campaign which resulted in 65 people winning airtime daily, 13 people winning fuel cards weekly, 3 people winning cash prizes monthly and the grand prize of a mercedes benz that went to one person. The lucky taxi driver Mr Kibe in Kenya scratched and verified a genuine product and won the Mercedes Benz. 

Chloride Exide saw an increase in sales during the three month promotion period as more consumers were engaged with their brand and purchased more products to increase their chances of winning. There was better brand awareness during this period as consumers that were not already customers for this company began purchasing their products for a chance to win. This enabled the company gain additional market share during the promotion period and increased loyalty amongst its consumers. 

Is your company looking to increase sales, increase brand awareness, increase market share all while protecting its consumers from substandard products, then talk to a Sproxil Representative and let us help set you up. Fill out our contact form and someone would get back to you. 

 

Differentiate your business with Technology

Every business that wants to stand out from the crowd does so with technology in todays world. Whether its a little tweak to your sales process or an internal Human resource tool, more and more businesses are looking to technology to help ease their processes or even provide them with a competitive marketable edge in their industry. 

Imagine in your industry, a wave of counterfeiting has hit like it has in the Nigerian cosmetic space, how does your business stay competitive and protect its consumers? Solutions like the Sproxil Champion product enable businesses fight the issue, stay afloat and infuse technology into their processes for better efficiency. How do we mean? The Sproxil Champion product has two sides to the technology. There is the anti-counterfeiting feature and the loyalty marketing feature.

Take for example a cosmetic company called "X Cosmetics" is facing counterfeiting challenges and is experiencing loss in consumer trust in the product, the Sproxil Champion is a solution that can help bring back that consumer and also possibly bring more consumers in the process. X cosmetics reaches out to Sproxil to install the Champion feature on their product and they agree to reward their customers for purchasing with airtime or physical gifts, this not only serves as a marketing campaign for the product, it also weeds out the counterfeit versions automatically from the market. Consumers will be made aware to look out for the label which means the products without labels do not move in the market. Consumers that probably did not purchase the products previously, see the promotions and want to take part in it. This enables the business regain lost market share, gain new market share, restore confidence in their products and most importantly increase their bottom line. 

 

 

Once great branding and hard work has been put behind your product, be rest assured that counterfeiters will want to capitalize on your success. To ensure this is not the case with your brand, contact us to discuss about the Sproxil Champion product

SMEs dealing with counterfeiting

Counterfeiting is not a topic that is limited to large corporations and multinational organizations even small businesses face the wrath of counterfeiters. This is becoming a rising problem especially in developing countries. SMEs are said to be the driving force for economic development so in many developing countries, organizations are providing support in various ways to help boost the success rate of SMEs. 

SMEs garnering all the support possible and implementing proven business models become successful and contribute to the development of the economy in which they function. Unfortunately, with this level of success comes challenges and one of such challenges is counterfeiting. 

Counterfeiters observe the rate at which certain products move in the market and if some are faster than others, they invest in production of those items whether substandard or outright dangerous. That way, they mask the products with the same packaging but different content and distribute. When consumers buy these products and find out its substandard or outright toxic, word of mouth spreads and your brand is damaged.

What happens when SMEs face counterfeiting?

  • Drop in Sales
  • Confidence in your product is lost
  • Company loses market share it worked so hard to gain. 
  • Discouragement of new business initiatives in that economy
  • Loss of employment as company is not generating sufficient income
  • Risk of Health and Safety
  • Loss in tax revenue
  • Ban of local products in foreign markets

How can SMEs deal with Counterfeiting?

- Packaging

Packaging that is not easy to replace is a strategy companies use to avoid counterfeiting. Apart from the fact that the packaging is not easily accessible, frequent package change is encouraged. This may seem like an expensive approach but the investment to keep your business afloat is necessary.

- Loyalty reward campaign

Products like Sproxil Champion enables businesses run loyalty reward campaigns for their consumers. No matter what industry you are in, whether you deal directly with distributors or end users, rewarding your customer is always a differentiating factor. Counterfeiters are not able to implement these rewards and the Sproxil Champion technology is immediately able to detect and provide intelligence information to businesses about where their products are being counterfeited because they have tried to fake the loyalty reward and our system detects it. This product also works post counterfeiting in the minds of the consumers as the business is able to draw them in with rewards and potentially expand their market share.

- Brand Protection solution

Brand protection labels like the Sproxil Defender is another solution that businesses can take advantage of. You place a label on your product and consumers can scratch and text to verify the authenticity of the product. This builds trust in your brand and eventually weeds out counterfeiters and discourages them from faking your products in the future. 

It is important to note that you would always need to stay ahead of the market to avoid counterfeiting in your business. The effects of counterfeiting in a developing economy are dangerous and whatever solution would be best to eradicate this problem must be implemented to discourage the industry of counterfeiting. 

 

SMEs deal with COUNTERFEITING.jpg

Niger Delta Development Forum 2016

According to their website, the Niger Delta Development Forum "envisions a Niger Delta where all persons are able to live sustainable livelihoods, generate income and employment, and create economic opportunities unhindered by constraints from within and outside the market system in the region and beyond."

The NDDF is not just talking about it, they have been taking strides to ensure that adequate structures are put in place to make their vision a reality. One of such strides is their annual conference home and abroad hosted in several regions to facilitate discussions, share ideas and look for creative ways to execute the ideas shared. 

Key stakeholders from the region and partner organizations are invited to attend this event to share creative solutions to the problems in the Niger Delta region in Nigeria. The theme this year was  focused "Towards Self-Sustaining Development in the Niger Delta: Narrating and Showcasing a Re-Imagined Niger Delta" A representative of Sproxil was invited to speak on the topic "Economic Diversification and the Digital Economy." 

Atim Ukoh, who handles the marketing communications for Sproxil spoke extensively on how the Niger Delta could benefit from the Sproxil solution. Citing examples of Sproxil projects in other parts of Africa, stakeholders were convinced that the purposeful inclusion of technology early on in the process of diversifying the economy would make their approach more targeted and yield more efficient results. 

Great ideas were generated and new relationships were built. We are glad that Sproxil would be included in the beginning processes of developing the Niger Delta economy of Nigeria beyond Oil. For more information about the event, check out the NDDF website.

Check out some images from the event as seen on the NDDF site.

 

Image Source: http://www.nddforum.org/forums/october-2016-imo-state-nigeria/photos-and-videos
Image Source: http://www.nddforum.org/forums/october-2016-imo-state-nigeria/photos-and-videos

How to Boost End of Year Sales with Loyalty Marketing

The ember months are upon us and these are the months that are notorious for consumer spending. Maybe your sales plateaued in the summer months and you are looking to boost sales again during the ember months. What is your company doing to make this happen? Has your company drafted a campaign strategy to ensure consumers are spending on your products and not the competition? How does your organization distinguish their brand within this frenzy? Ensuring your products are in hampers are great but offering consumers a little more will certainly get their attention during this period. 

First you would need to define the objectives for your company and to do this you would need to take into account the current economic situation in your country. What are the current spending habits? What are the trends your company can capitalize on? These questions and many more would help you define realistic objectives and set realistic goals. 

After analyzing your current situation, defining the strategy that would best serve your target market is the next step. Is your company trying to raise brand awareness at this point or just trying to clear the inventory in the warehouse? These goals would determine the strategy of the marketing. For example, if you are trying to clear inventory, you may want to offer a 2 for 1 pricing strategy to get consumers to buy the products off the shelf and possibly clear your warehouse. 

The next step would be to decide on the best tactics to use to achieve the objectives for boosting end of year sales. As mentioned in the earlier example, you may decide to offer consumers a 2 for 1 pricing model and advertise this on radio, TV or online. Your strategy could be to reward consumers with airtime when they purchase your products in which case you can purchase labels to reward consumers using the Sproxil Champion program. That way consumers can be instantly rewarded with airtime straight to their mobile phones. These are some tactics to apply to win consumers loyalty during this end of year marketing frenzy period. 

The end of year marketing plan on your end needs to be solid to achieve positive results. What plans have you made so far? Have you made plans in the past? Did they work for you?

 

E-Commerce Sites and Counterfeiting

The correlation between e-commerce sites and counterfeiting has become more pronounced in more recent times. Big name websites like Alibaba.com are constantly looking for creative ways to eliminate counterfeiting from their platform. While this is a step in the right direction, it is also proving difficult for other smaller e-commerce sites that do not have adequate resources to fight counterfeiting.

Counterfeiters have also taken things to a new level to create products that do not exist within a company's brand portfolio but they use the company name anyway. Majority of FMCG brands suffer this fate. Due to their diverse portfolio of products in different countries, Counterfeiters take advantage of FMCG brands by creating a new product line which they can argue is not necessarily a substandard product after all they are expanding their service offering. This is however counterfeiting nonetheless as this is using a brand name to market their product. 

How can E-commerce sites tackle this issue?

Strong partnership with brand owners

A partnership with brand owners enables e-commerce sites identify their official distribution channels. This enables the e-commerce sites weed out any unauthorized re-seller so they would not be allowed to upload their listings on the website. It would be advisable for anyone willing to sell another company's products on the e-commerce websites to obtain permission from the brand owner and the signed document should be uploaded to the platform to verify the authenticity of the seller.

Consumer Awareness

E-Commerce sites have a responsibility to constantly educate consumers about being conscious of their purchases from the website. There needs to be effective follow-up strategy for consumers who purchase a product from the site that is counterfeit. The e-commerce website can partner with authorities to track the seller and hold them accountable. 

Enforcement

Partnership with regulatory and law enforcement authorities will go a long way in enabling e-commerce sites put an end to distribution of counterfeit products on their site. Once an example is made of a few counterfeiters, the rest would be discouraged from using the platform. Once a counterfeiter is identified, they should be traced with the information provided during their registration and punished according to the law of the jurisdiction they are part of. 

It is important for e-commerce business both existing and future to remain accountable and socially responsible even within the business realm as the lives of individuals are at the mercy of the their websites. 

 

 

How Loyalty Marketing Helps Your Business

Loyalty marketing is a term that has come to stay in the business world in recent times. How can you reward your consumers for being loyal to your products? Why should you even reward them? They need the products don't they? Even necessity products have competition. Water is necessary for survival. So many companies manufacture bottled water but there is competition even within that industry. If water company A offers rewards for customers who patronize their brand and water company B keeps communicating just the benefits of drinking water which company do you think would have an increase in sales? Provided both companies offer the same value proposition. I think Water company A would win consumers hearts with their loyalty rewards.

How does Loyalty Marketing help your Business?

Win back customers

For several reasons, your original customers stray and find other products due to a number of issues. The other products may be more cost effective or your company did not invest the resources in looking after these customers when they were purchasing your products. Whatever the case may be, the best way to win back these customers is to run a loyalty marketing campaign. This entices them with the offerings but more importantly, you give them a chance to reconnect with a product they once loved and depending on whether your company has put in the work to improve the product, you would have won their hearts all over again. 

Build a Database of Loyalty

Do you think that company that supply you consumer information have given you enough data about your real consumers? If you run a campaign and have consumers potential and existing purchase your product, you know they were genuinely interested in the product. The information you acquire from running that campaign is more targeted because you know for a fact that these consumers purchased your product. Loyalty campaigns help your company build a targeted database and you can always approach these consumers when your company is launching a new product or you want to get real market feedback.

There are many other reasons why loyalty campaigns are useful for your business. It helps you build customer lifetime value amongst other things. Has your company run a loyalty campaign before?

 

loyalty marketing

Three Ways Data can improve Marketing Effectiveness

If you are plugged in, you would have heard by now that data can improve marketing effectiveness. The details may be blurry depending on the environment your business operates in and ease of access to such data. Many companies rely on big data agencies to provide them with information about their consumers. Companies end up spending a fortune to get this information to enable them improve their marketing. How exactly does this help? Does it justify the spend to agencies? Here are three ways data can improve marketing effectiveness.

Market Segmentation

Data enables you break down consumer information into different categories. You can evaluate consumers by age, gender, location, marital status etc and understand why a certain group is purchasing your product versus the group you assumed would make most of the purchases. You have a clearer picture of who your primary and secondary customers are and why. For example, if you are an FMCG brand that specializes in tea production, you may see an increase in sales in green tea because majority of the younger and even older people have been told that green tea is beneficial for detoxing. This helps you plan your merchandise so you can increase stock for your green tea products. This brings us to our next point.

Merchandise Planning

No matter the size of your business, no organization wants to have a full warehouse with products that have not moved for over a month. Data can relieve your company of this burden. As portrayed in my previous example, if the company gathers information that their green tea products are moving faster, they would increase supply of that product and regulate supply for the others to match its demand and that can only be done with data. This also enables the company to switch marketing direction for that product to create more awareness since its moving anyway. 

Customer Loyalty

The price wars that companies get into sometimes sway consumers to try other products. If an organization has done the background work to ensure that their consumers are not easily swayed, then no matter the new price offerings, consumers will remain loyal to a brand. What does this background work involve? Some companies run loyalty marketing campaigns to initially capture the information of the buyer. They then further probe these consumers immediately after the campaign to find out reasons why they bought their product and what exactly they would like to see. If their reasons go beyond pricing and the promotion bait, they take that information and improve their products. So when pricing wars begin, they are not easily swayed because the company that ran the promotion has now tailored the new and improved product to exactly what the customer needs. The customer ends up paying for quality and relevance and is likely to overlook the price to get value for their buck. 

Five Transformative Mobile Health Care Apps

The world has been significantly dominated by Smartphones and mobile apps.  Apple trademarked the ubiquitous catchphrase, "there's an app for that." Years after the tagline was introduced, the statement continues to hold true.Apps have transformed the way that we work and live. Dying to know that song playing on the radio? There's an app for that. Need a quick way to understand what your baby's crying means? There's an app for that, too.

Apps have also changed how many industries operate and thrive, and the healthcare industry is no exception.

When we introduced our SMS-based product verification service(Mobile Product Authentication™ (MPA™)), we wanted to help people actively avoid dangerous counterfeit drugs and contribute to global anti-counterfeiting efforts. We then developed our mobile apps with the same premise, recognizing that the apps have the incredible potential to be a source of education, communication, and empowerment.

While we develop more ways for our mobile apps to bring greater value to consumers around the world, we reflect on other apps that are transforming the way we view health and wellbeing. Here are five apps that truly illustrate how health care and technology can intersect in amazing, productive ways:

Be My Eyes

Be My Eyes connects volunteer helpers all around the world with blind people via live video chat. 

be my eyes app helping the blind see remotely

be my eyes app helping the blind see remotely

How it works When a blind person needs any assistance, like knowing the expiry date on the milk or navigating new surroundings, he/she requests assistance via the Be My Eyes app. Volunteers can then accept the request and connect via live video to help.

How it transforms health By tapping into an entire community of volunteers, Be My Eyes is making a significant impact for how blind people live.

Download the app here

Dexcom Share System

Dexcom is a recently FDA-approved app that enables people to remotely monitor blood sugar levels of diabetic patients.

dexcom diabetes glucose monitoring app

dexcom diabetes glucose monitoring app

How it works The Dexcom Share system is a complement to the G4 Platinum Continuous Glucose Monitor (CGM) System that allows patients to share their glucose levels with others. It even alerts people when glucose levels are low. While the app is particularly useful for parents with young children who have Juvenile Diabetes or children of older parents, the CGM data can be shared with any family members, health care providers, and even close friends.

How it transforms health The Dexcom app helps with real-time information sharing for Diabetes patients and their caretakers, making it easier to ensure that patients stay on top of their glucose levels. It gives peace of mind to caretakers and allows people to take greater control over the disease.

Download the app here

WebMD

You may have Googled a few symptoms in the past and stumbled upon the WebMD website. With over 5 years of consumer insights and feedback, they finally created an app that gives users the same great health information and expertise we have come to trust. 

webmd mobile health app

webmd mobile health app

How it works WebMD has an app that offers physician-reviewed health content, interactive diagnostic tools, and on-demand healthy living information. WebMD's innovative health improvement program helps people create and sustain healthier habits.

How it transforms health While WebMD's app is an extension of its website, its impact on patient empowerment is still noteworthy. WebMD helps consumers actively manage their health by providing them with objective healthcare information. It also enables healthcare professionals access to clinical reference sources, stay up to date with the latest clinical information, and provides a forum to communicate with their peers in the medical community.

Download the app here

Instant Heart Rate

This app helps you monitor your heart rate wherever you are in less than 10 seconds.

instant heart rate app mobile

instant heart rate app mobile

How does it work To use the app, place the tip of your index finger on the iPhone’s camera, and in a few seconds, your pulse will be shown on your screen. The app detects a change in color on your fingertip with every heart beat and utilizes an advanced algorithm to show you your heart rate.

How it transforms health The app's main purpose is for those interested in monitoring their heart rate during exercise in order to obtain optimal caloric burn. While this app is not a complete substitute for a doctor or nurse, the app may also help those with heart conditions monitor their heart rate.

Download the app here

GotoAid

This interesting app provides step-by-step instructions for emergency first aid situations.

go to aid mobile app

go to aid mobile app

How does it work GotoAid was created for the non-professional responder with easy to follow instructions for emergency situations. There are appropriate responses for everything from bee stings to weather related emergencies to a complete sudden cardiac arrest incident.

How it transforms health This app can empower people to respond appropriately during certain emergencies or life threatening situations. While it is no replacement for rapid response teams or a health care professional, the app has the potential to save a life when time is of the essence.

Download the app here

This is in no way an exhaustive list of transformative apps that exist to change the health care industry. Do you know other interesting and helpful health and wellbeing apps? Tell us all about it in the comment section!

Counterfeit Auto & Motor Part Sales Booming in Pakistan

Fraud protection company, Sproxil partners with Briter Engineering Company to protect Pakistani consumers from purchasing dangerous counterfeit parts for motorbikes & cars.

Boston, MA (23 June 2016) – Sproxil®, a mobile-based fraud prevention platform and consumer engagement technology, has partnered with Briter Engineering Company. Briter Engineering is a manufacturer of motorcycle parts and this partnership is to help eradicate counterfeiting of motorcycle and automotive parts in Pakistan.

The global counterfeit auto part industry alone is valued at about $12 billion a year, according to the U.S. Federal Trade Commission. Criminals target unsuspecting consumers who don’t have a deep knowledge of auto parts and small repair shops that see the cheaper parts as an asset to their bottom line.

The market for counterfeit auto and motorcycle parts is booming in Pakistan and around the globe,” says Omar Farooq, CEO of Briter Engineering. “Unless you’re an engineer, it’s incredibly difficult to discern between knock offs and genuine parts.

Counterfeit parts may appear to be cheaper, but they end up costing customers more, because often they do not last as long and can even put people in danger,” says Sproxil founder Ashifi Gogo. “By ensuring that genuine motorcycle parts are present in the Pakistan market, we’re not only saving consumers money, we’re helping saving lives.”

As one of the leading suppliers for motorcycle assemblers, Briter is a prime target and has seen counterfeit versions of their parts penetrating the market rapidly. They partnered with Sproxil to put a stop to the circulation.

Pakistani consumers will now be able to verify a product they have purchased as a Briter original. They will do this by sending an SMS, using Sproxil’s consumer verification mobile app. They can also verify online at sproxil.com/verify. (An estimated 80 percent of Pakistani consumers use mobile devices.)

This is Sproxil’s second auto-related fraud prevention project in Pakistan. In August 2015, they partnered with Western Exports (WE), a manufacturer of high-quality automotive parts, to help differentiate their piston and ring products from counterfeited parts.

“We established the Pakistan operations in response to the growing demand of consumers who want assurance that the products they are purchasing are genuine,” explained Ashifi Gogo, CEO at Sproxil.

In India, as much as 45% of motor bike parts and accessories sold are fakes, according to The Daily Pakistan, and their proximity to Pakistan makes the a prime target for counterfeit criminals looking to distribute and sell their knock-off products. In Australia, Toyota launched a campaign to prevent the sale of brake pads containing Asbestos and, including a Twitter campaign warning consumers of the dangers of counterfeit auto parts.

The most common fake parts manufactured include clutch, filters, lamps wipers, bearings, steering arms, brakes and brake linings and are available for a range of vehicles including two-wheelers, cars, SUVs and commercial vehicles (trucks and buses), according to the Automotive Component Manufacturers Association (ACMA).

While China is the largest manufacturer of counterfeit auto parts, Pakistan and other countries such as Taiwan, Hong Kong, Russia, India and Uruguay are also major producers and exporters of counterfeit goods,” the report notes.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and has the ability to offer services in over 100 countries worldwide. They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award and named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. Sproxil is ISO 9001 and ISO 27001 certified.

About Briter Engineering

Briter engineering fighting counterfeit auto

Briter Engineering Co Pvt Ltd. was set up in 1987. It was set up at Kot lakhpat with electroplating services and bicycle wheel rims manufacturing being its primary activity. Over the years, the company has established itself as one of the leading vendors for motorcycle assemblers. In 2003, the company expanded its operations. It moved it to a new state of the art facility in Kahna Kacha with manufacturing & storage floor space of 400,000 sqft. An additional 600,000 sqft is available for future projects of joint ventures. Please visit www.briter.com.pk

CONTACT FOR IMMEDIATE RELEASE Faisal Raza, Country Head  Sproxil Pakistan faisal.raza@sproxil.com +92 321 6078888