Consumer Loyalty Program – Fast Cables Company Deploys Sproxil’s Solution to Reward Loyal Consumer

Sproxil consumer loyalty solution enables brands to engage and reward their loyal consumers. This flexible point-of-sale reward solution with built-in fraud protection mechanism provides a convenient and effective way for brands to offer mouth-watering incentives to consumers for purchasing genuine products. Fast Cables Company leveraged this opportunity and decided to run a campaign to reward their consumers for being loyal. The campaign was tagged Fast Tasdeeq and the main prize was a brand new car. The Fast Tasdeeq campaign was open to all consumers of the Fast cable brand in Pakistan that verified genuine products. Mr Imtiaz from Faisalabad emerged the winner of the campaign as he had the highest number of verifications. Other prizes included motor cycles, refrigerators, mobile phones, etc.

 Mr Imtiaz from Faisalabad receiving his brand new car.

Mr Imtiaz from Faisalabad receiving his brand new car.

The campaign which commenced in March this year afforded consumers the opportunity to verify the authenticity of their cables for a chance to win prizes. Details of the campaign were publicized across the brand’s social platforms to reach more of its consumers. The campaign gained wide traction and consumers became even more interested. Sproxil received thousands of verifications from Fast Cables consumers from all over Pakistan. There was better brand awareness for Fast Cables products and as the campaign progressed more consumers both new and existing joined in for a chance to win.

 Simple verification process

Simple verification process

Fast Cables saw an increase in sales during the promotion period as more consumers were engaged with the brand and purchased more products to increase their chances of winning. This enabled the company to gain additional market share during the promotion period and increased loyalty among its consumers.

Is your company looking to increase sales, increase brand awareness, increase market share, all while protecting its consumers from substandard products, then talk to a Sproxil representative and let us help set you up. Click on here to request a live demo from our team.

Loyalty Partner of Choice for Leading Brands

Consumer Loyalty Program - Sproxil

Sproxil provides a convenient and effective solution for brands to run consumer acquisition and engagement programs. Our win-win model ensures that brands can run campaigns tailored to their exact promotional dynamics and in turn acquire new customers as well as increased revenue, while consumers on the other hand receive high-value rewards for their purchases.

We have partnered with multiple brands across various industries, in different countries to help grow their sales andincrease revenue. Sproxil operates a fully automated marketing system that uses SMS, mobile app, social media, and website channels to enable brands reach their target consumers anywhere and anytime.  

With over 80 million consumer transactions recorded on our portal which is the highest in our industry, and a team of experts across all critical functions in the organization, we remain the leading service provider of brand and consumer engagement programs. Sproxil has seen to the disbursement of consumer rewards worth millions of dollars, including a Mercedes-Benz, a Kia Salon car, mobile phones, airtime rewards, etc. We have over eight years of experience, and we are one of the most experienced providers of mobile-enabled consumer loyalty and trade loyalty solutions. 

Some of our clients include; 

 

 

total.png
Swipha
GSK
Biofem
Vixa Group
MILANI
logo-fastcables.png
Lux.png
Western Export Services

 

Partner with us today to grow your sales through innovative loyalty campaigns that excite consumers and earn their long-term loyalty. 

5 Benefits of Consumer Loyalty Programs for your Business

Are you currently considering launching a loyalty program? Are you unsure of the impact this will have on your business? We have provided below the top 5 benefits your business can derive from this program. 

Turquoise Icons Process Infographic.jpg

Ready to start a loyalty program for your brand?  Contact us today. 

Building Trust and Transparency

Building Trust and Transparency.jpg

 

Since inception, Sproxil’s goal has been about building trust and transparency through the provision of innovative technology solutions to empower consumers, manufacturers and other business stakeholders against fraudulent trade activities. We launched in Nigeria in 2009 and since then we have expanded our operations into other countries across Africa, Asia, Europe and North America.

With these expansions come a new vision and even more responsibilities which we are adequately prepared to handle, and in line with this, we have updated our vision and mission statements to capture our wider vision for the global business community.

Read our updated statements here

Sproxil’s Trade Loyalty Program to Boost Channel Partner Engagement

Trade Loyalty - Program.jpg

Sproxil launches its trade loyalty program to support business operations across all sectors. We understand the importance of trade and channel partners in today’s business world and the fundamental role they play in an organization’s business model. Their influence cannot be overlooked or ignored as they serve as the medium through which a company’s product reaches its consumers, making up the different touch points in a product supply chain.

The sales system typically goes through an intermediary, either small or big, and these intermediaries determine if your company’s product gets to the customers or not, and its availability per time. A classic example is a company that is looking to launch a new product (the company can be new or existing). Before getting to the consumers, the company needs to first introduce the product to its distributors and retailers who then introduce and promote the product to the consumers at the point of sale using marketing activation activities. Conversely, a company needing to boost sales of existing products and increase market share would also need to connect and engage with its channel and trade partners.

Sproxil’s Trade Loyalty program offers businesses a convenient way to connect and engage channel partners at every touch point. Our solution will:

  • Support marketing and sales efforts to boost revenue performance
  • Provide an end-to-end means for businesses to engage and reward their trade partners
  • Provide data on trade and channel partners for companies to make more informed and impactful decisions
  • Monitor trade activities conveniently without the need to be physically present in the market
  • Run targeted trade campaigns and loyalty reward programs.

The Trade Loyalty Program is a new offering within Sproxil’s award-winning product portfolio - Sproxil Champion which has helped brands - both multinational and indigenous, record significant marketing and sales success. The Sproxil Trade Loyalty Program is designed towards achieving high impact sales and revenue growth for businesses.

Are you considering a loyalty program to connect, engage and reward your channel partners? Contact us today.

Mobile Authentication Technology Offers New Hope for Consumers’ Health & Well-being

Counterfeiting is a global problem affecting consumers, brands and the governments. Brands lose billions of dollars in revenue yearly to counterfeiting activities, the same goes for the government who lose tax revenue to this activity and thousands of consumers die yearly from consumption of counterfeit products. Almost everything gets counterfeited, from drugs to food, baby formula, automobile parts, luxury items, etc. making it a growing concern for the global community. 

Mobile Authentication.jpg

Mobile Authentication Solution (MAS) is a disruptive technology that is changing the game. Key players in product authentication like Sproxil have provided this technology for consumers, brands and other stakeholders to help mitigate counterfeiting. Sproxil, the pioneer of the anti-counterfeiting technology in Nigeria, has made this technology easily accessible to consumers and brands across the globe. Consumers can access this technology on their mobile phones as codes for verification can be sent via SMS, mobile apps, the web, etc. Mobile authentication technology provides immediate responses to consumer verification requests. 

This has brought about a new hope to the global community. Consumers can now get good quality products without fear of being tricked into purchasing products of inferior quality that may lead to disastrous outcomes. They can check to verify if the product is authentic at the point of sale, while brands can deploy this technology to check counterfeiting activities related to their products. With over 75 million consumer verifications recorded on Sproxil’s platform, the impact of this technology has been prominent in continents like Africa and Asia.
Sproxil has partnered with multiple brands to protect consumers and to ensure that the affected companies recover their lost market share from counterfeiters and regain consumers' trust.

We are firmly committed to providing innovative brand protection solutions for brands and consumers across the globe.
 

Top Quality Guaranteed

 

From an award-winning anti-counterfeiting technology available for consumers, brands owners and law enforcement agencies, to a consumer loyalty solution designed to engage and incentivize consumers for genuine purchases made, and a cutting-edge track and trace technology designed to secure company’s supply chain, we stay true to our mission to provide innovative technology solutions that improve the quality of life of individuals and societies.

brand-protection-loyalty-solution

 
We are most grateful to all our partners for trusting in our competencies. As a business service provider, we seek to develop lasting partnerships with our clients and with lots of clients spanning various sectors and millions of consumers; we remain the most experienced mobile authentication service provider across the globe. We are strongly committed to excellence through professionalism, innovative technologies, and outstanding service delivery.  

DRIVE SALES WITH AN EFFECTIVE CONSUMER LOYALTY PROGRAM

Customer loyalty is paramount to the success of any business; as loyal customers spend more and can quickly become brand advocates - facilitating the acquisition of new customers through word of mouth; which can generate up to over twice the sales of paid advertising.

email-consumer-loyalty-program.png

Gaining loyal customers is no easy task for any business, most especially businesses in highly competitive markets; consumers have numerous product options to choose from, mainly due to the fact that there are no strong barriers to entry or exit in this market. Businesses in these markets need to consider what extra benefits the consumers can derive from their products, they need to devise strategies to make their products more attractive to the consumers, and one of such approach is a customer loyalty program.

Loyalty programs are structured marketing strategies to encourage more purchases from customers. They can be targeted at attracting new customers or encouraging more frequent purchases from existing customers. Loyalty programs are said to be a more cost-effective way to acquire new customers as well as keep existing customers if implemented successfully.

The benefits of loyalty programs far outweigh the cost for those not sure about the value of implementing one. It is far more effective than branded content and advertising if done right. One of our clients – Corporate Focus, recorded over 600% increase in sales through our customer loyalty program; which was achieved within three months.  This program rewarded customers for their purchases, encouraging them to buy more. Sproxil’s loyalty program attracted not just the client’s existing customers but also new customers were acquired.

About Sproxil's Loyalty Program

Sproxil Champion™ is a flexible point-of-sale consumer rewards solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and redeem gratifying rewards from the brands they desire. Sproxil provides globally-unique codes for each product unit made by the manufacturer. Each code is covered with a tamper-evident layer for additional security.  A consumer at the point of sale scratches or peels off the tamper-evident layer to reveal the unique code. To verify if a product is genuine and become eligible for a reward, the consumer sends the unique code to Sproxil using one of several   options all accessible by mobile phone. A response is immediately sent to the consumer logged in Sproxil’s online portal, allowing brands to monitor marketing spends and flag suspicious activity patterns and determine return on investment in real time. Sproxil Champion is also available as a bespoke solution for distributors to help brands ensure distributors receive genuine products and earn rewards for their trust. 

Read more here.

 

Counterfeit Free World

As we mark World Anti-Counterfeiting Day (WACD), take a moment to imagine a counterfeit free world; a system that is free of fraudulent trade activities. This would essentially mean that you, the brand owner and your consumers get value for money spent on products. In your case as a manufacturer, you gain steady increase in sales, revenue, consumers trust and loyalty. On the part of the consumers, they get their money’s worth, sound health and they can freely trust and be loyal to their preferred brands.

Sadly, this is not the reality of economies of the world today. Counterfeiting remains a global threat to nations, posing health risk to consumers and revenue loss for brands. This issue affects both the developing nations and the developed nations of the world; however it is much more predominant in the developing nations. Substandard or fake products have led to multiple fatalities and deaths even, with consumers being unaware of the originality of the products they intend to purchase and unknowingly consuming these products. The global counterfeiting market is said to be valued at $534 billion and keeps growing annualy.

Sproxil, as an organization is on a mission to make counterfeiting unprofitable and also enable genuine brand owners regain their market share as well as safeguard consumers from counterfeiters. At the core of our business are innovation, social impact, sustainable growth and collaborative competencies. We are well aware that the fight against counterfeiting should be a collaborative one hence, our commitment to partner with brand owners, stakeholders and the government to ensure put an end to this global threat.

To read about our award winning suite of solutions and their benefits to your business, click here and here to contact us.

75 Million Consumer Engagement Milestone

brand-protection-loyalty-solution

We are glad to announce Sproxil's recent achievement of reaching the 75 million consumer engagement milestone - the highest in our industry! This achievement further confirms our position as the #1 Mobile Authentication Service provider and as a global consumer engagement expert. As a social enterprise, we are driven by innovation, value for life, empowerment, and trust, and we are also aware that the fight against counterfeiting will continue to be collaborative; hence, our commitment to continually partner with more brand owners, stakeholders and the government to curtail this global issue.

How will this milestone impact your business?

  • There is an increased consumer awareness about counterfeiting and their willingness to protect themselves from counterfeit products
  • Consumer's heightened trust in brands who take measures to protect them from adulterated, substandard and outright fake products
  • An opportunity to increase your brand reach using Sproxil's bespoke solutions to connect with consumers on the go
  • You can leverage Sproxil's engagement platform to delight your customers by rewarding them for their brand loyalty
  • Improved brand equity and affinity opportunities for your products
  • Opportunity to improve your sales numbers and retain, and grow your market share
  • Carry out brand health checks using Sproxil's technology to conduct consumer surveys across multiple locations


About Sproxil
Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning mobile technology drives revenue and engages consumers at the point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil’s flagship technology is touted as the most widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.  

 

Real-Time Data Benefits for Businesses

Picture.jpg

Data is essential for every business whether big or small. The art of data acquisition and analysis enables corporations make more informed and impactful decisions. Even more crucial is data acquired as events or activities related to a particular business or market occurs. The importance of obtaining timely and accurate information about your product, consumers, competitors or the market, in general, cannot be overstated. With a business environment that is increasingly dynamic and unstable, corporations need to keep abreast with current happenings and trends in their various industries to stay competitive, and one way to keep up with this dynamism is through real-time data acquisition.

Actively monitoring industry or market trends as they occur creates endless possibilities for businesses. One of such is the ability to check for potential disruptions and possibly readjust strategies to suit a particular objective better. Gone are the days of waiting for an extended period to obtain data or report from a specific activity. Presently, data can be collected on the go as an event or trend occurs, making it possible for the business to make more timely decisions.

The advent and development of new technologies have played a significant role in ensuring the ease of obtaining data in real time or as events in the market unfold. Sales and market trends can be monitored daily to gain insights into a particular market. Take for example a business facing low sales and is looking to run a marketing campaign to reach its consumers and improve product sales. With a solution like Sproxil’s technology, the campaign can be monitored in real time to measure its immediate impact on the market better. Sproxil portal captures data that shows consumer purchase activities and patterns, giving users the opportunity to identify their consumers, their location, frequency of purchase, best sellers, etc. This information provided enables the business run more targeted promotions to reach its specific market, influence consumers’ usage behavior with loyalty programs and secure Return on Investment for market spends. 

Hence, for a business to remain competitive, it has to stay abreast of the changes in its market environment, and be able to take immediate or prompt business decisions that will positively impact on its sustainability and growth. It is worth stating that only the businesses that respond swiftly to the ever dynamic macroeconomic factors through insightful and useful data gathered will be around for the more challenging times to come.

To know more about Sproxil's portal, click here to send us a message.

 

Partners in Innovation - Sproxil Supports Fast Cables' Impressive Growth

Fast Cables Limited recently launched the first of its kind CCV cable manufacturing facility and aluminum alloy plant in Pakistan. The facility was inaugurated by H.E. Shahid Khaqan Abbasi, Honourable Prime Minister of Pakistan, who congratulated and appreciated the company on its innovative stride. He stated that ‘'establishment of an aluminum alloy plant in Lahore was a good omen for the country's economy".

Using Sproxil's Champion platform, Fast Cables is the pioneer of consumer-oriented electrical cable verification with prizes in Pakistan. The program which is known as Fast Tasdeeq encourages consumers to verify products at the point of purchase after which they may win a prize for genuine verifications. Every quarter, Fast Cables uses Sproxil's Champion platform to pick a winner who gets a Fast Tasdeeq grand prize.

Sproxil Pakistan Managing Director, Mr. Faisal Raza congratulates Fast Tasdeeq head, Mr. Asif Javed.

In a statement about Sproxil's partnership, Mr. Asif Javed, Head of Fast Tasdeeq stated that Fast Cables is pleased to have adopted Sproxil's technology to implement the Fast Tasdeeq scheme. The company has doubled its rewards budget since the program began.

Sproxil Pakistan Managing Director, Mr. Faisal Raza, remarked “we at Sproxil also congratulate Fact Cables on this noteworthy milestone and we look forward to celebrating additional success in the near term.”

 

 

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil's multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About Fast Cables

Established in 1985, Fast Cables Limited is a top manufacturer of electrical cables in Pakistan. Widely known for high quality and its innovative capacity, Fast Cables is recognized as one of the most consistent and trusted brands in the Cable Industry of Pakistan. See more at www.fast-cables.com.

Sproxil Launches Tanzanian Country Office In Partnership With UKAID, The Human Development Innovation Fund, and The Tanzanian Private Sector Forum

Global Anti-Counterfeiting & Consumer Engagement Company Formally Commences Operations In Fifth African Country.

 CEO Tanzanian Private Sector Foundation gives a statement to members of the press, flanked by the country director, Sproxil Tanzania (L), and regional director, Sproxil Africa (R)

CEO Tanzanian Private Sector Foundation gives a statement to members of the press, flanked by the country director, Sproxil Tanzania (L), and regional director, Sproxil Africa (R)

Dar es Salaam- Tanzania (October 27, 2017) – Sproxil, a global leader in mobile-based brand protection and consumer engagement technology, has opened a country office in Tanzania. The launch event was  held on the 26th of October to formally present its award-winning suite of solutions to corporate entities, regulatory bodies, and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting. 


In addition to introducing Sproxil’s solutions to corporate Tanzania, the event served as a platform for fostering understanding and mapping out areas of collaboration between all stakeholders in the anti-counterfeiting and consumer engagement space. To represent the regulatory bodies, there were presentations from the Tanzanian Board of Standards, and the Tanzanian Food & Drug Administration. There was also a panel of representatives from law enforcement, as well as strategically chosen directors of Tanzanian private companies to represent the interests of their respective sectors. 


Speaking on the significance of the launch to society in general, Chinedum Chijioke, Managing Director, Sproxil Africa, said “fake, illegal or substandard products are a danger to the health of the public, financial and reputational health of well-meaning brands, and also negatively impact the economy.  When this happens, the low-income earners in the society are most vulnerable, which is why it is the duty of both the private & public sector to empower them through the adoption of easy to use, effective solutions like Sproxil Defender.” 


Speaking of UKAID's motivation for partnering with Sproxil, David McGinty, the team leader for HDIF Tanzania, said: "Sproxil’s consumer interaction technology is a good example of innovative, scalable, information and communication technologies for development (ICT4D), that we believe have the potential to achieve sustainable societal impact."
Although illegal and counterfeit pharmaceutical inputs were the focus of the workshop, Sproxil’s verification service can be used by brands from any sector.  With a mobile phone, Tanzanian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system.  Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.


About Sproxil
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About  UKAID
Established in 1997, the Department for International Development (DFID) leads the UK’s work to end extreme poverty through the UKaid program. DFID tackles the global challenges of our time including poverty and disease, mass migration, insecurity, and conflict. Our work is building a safer, healthier, more prosperous world for people in developing countries and the UK too. We work in countries across Africa, Asia, and the Middle East, many of which are fragile or at risk from fragile neighbors. We also have regional programmes in Africa, Asia and the Caribbean, and development relationships with three aid dependent Overseas Territories – St Helena, the Pitcairn Islands, and Montserrat. In addition to working directly in countries, DFID also gives UK Aid through multi-country global programmes and core contributions to multilaterals.


About HDIF
HDIF aims to identify and support innovations that have the potential to create social impact in education, health and, water, sanitation and hygiene (WASH) across Tanzania. With a focus on market-driven solutions, HDIF catalyzes the development, testing and scaling of innovative models of service delivery, information and communication technologies for development (ICT4D), and product solutions in health, education, and WASH. With a mission to catalyze social impact through innovation in education, health and WASH (Water, Sanitation and Hygiene) by supporting innovators through a challenge fund and expert assistance; the three main components of the programme are Inspiring, Catalyzing, and Transforming.


###
Contact

Ashok Maurya
Country Manager, Sproxil Tanzania
ashok.maurya@sproxil.com
 

Sproxil India to Participate in MASCRADE 2017

FICCI-Logo

The Federation of Indian Chambers of Commerce & Industry (FICCI) is organizing its flagship annual event under the title: MASCRADE 2017 ( Movement Against Smuggling and Counterfeit Trade) on 12-13 October 2017 in New Delhi. The theme of this year's conference is Protect Your Brand Globally: Fight Counterfeiting, Smuggling, and Piracy. The conference will focus on various aspects of brand protection, countering illicit market operations and building collaborations with law enforcement agencies. 

 As one of the foremost brand protection and consumer engagement firms in India, Sproxil will be participating in this event. The conference has been structured to ensure that both national and international stakeholders can dialogue and deliberate to identify opportunities for joint action between governments, the private sector, and enforcement machinery to combat illegal trade.  It also aims to design tangible solutions to counter illicit trade in global markets. To this end, Sproxil will be contributing from its wealth of experience working with both governments and private organizations. 

 

Case Study: Nigerian Beauty Brand Boosts Sales By Over 600% With Sproxil Champion

Case Study: Nigerian beauty brand boosts sales by over 600% with Sproxil Champion.
The unfortunate truth about brand infringement is that by the time the product owner realizes his brand is under attack, this attack is already well under way. By this time a portion of his revenue has been lost to the counterfeiter, as well as potential earnings from consumers who have deserted the brand due to bad experiences with the product.


When this happens, many companies turn to product verification solutions like Sproxil Defender. In some cases, the problem has to be managed discreetly; otherwise, paranoia about the existence of substandard copies of the product will lead to a mass boycott.
This is the beauty of the Sproxil Champion solution. The allure of guaranteed or possible incentives helps to propel the consumer past their initial doubt to give the product another chance to win their loyalty. Very often, this is all that is needed, as Mr. Emeka Okonkwo, the Nigerian distributor of Otentika; a Swiss  cosmetic brand found out. Within three months, sales which had declined to an occasional trickle were revived and boosted beyond his expectations. 


To read more about how Sproxil Champion helped Mr Okonkwo's business recoup market share and increase sales, download the case study here.
 

Event Retrospective: Sproxil India Hosts Clients, CEO and Partners to Conversation & Cocktails

At the heart of Sproxil’s mission is the desire to make lives safer, healthier, and business more profitable for hard working brands. We are committed to providing our clients with quality solutions, but also actively working to scale their value and impact, whether geographically or by incorporating industry feedback into our processes.

We’ve had a lot of external activity in the past few weeks, the latest of which was a cocktail event hosted by our Indian office. We’ve been busy lately – we recently opened an office in Mali which is our first entry into a French-speaking country.

In February, Sproxil surpassed the 50 million verifications mark, the highest number of interactions processed in our industry. As a consumer engagement company among other things, we know the value of the appreciating the clients who helped us achieve this feat. With an ever increasing customer base as we steadily advance towards the 75 million mark, Sproxil India wanted to celebrate our progress and discuss the future with its clients and partners. And so July 20th was set for a roundtable and cocktail event.

After guests had arrived at the venue, the Hyatt Regency in Mumbai, the event started with a welcome address from Sproxil’s CEO Dr. Ashifi Gogo. Dr. Gogo’s presentation was on the most recent developments in anti-counterfeiting space globally. The next presentation was by Pradeep Dhargalkar, the head of packaging development for Unichem Laboratories Ltd; a big pharmaceutical brand in India. Mr. Dhargalkar gave an overview of preventive measures in the pharmaceutical industry. 

The next industry speaker was Shreedhar Parundekar; Head of Brand Protection & Product Safety, for Pidilite Industries Limited, who shared insights on general brand protection strategies and intelligent packaging.  The final address of the evening was from Anand Mehta, Sproxil India’s managing director, who shared customer success stories achieved with our solutions.

After the presentations were over, guests were treated to a stand-up set by a comedian as well as dinner and cocktails. Then they took tours of the Sproxil Defender Experience Center, where they interacted with the solution at the various stages of the process.  They scratched labels of different genuine and fake products gotten from the market and received appropriate SMS responses to their mobile phones. Real-life images of exactly identical authentic & counterfeit goods were also displayed on a screen for them to observe. They were able to witness firsthand, how authentication labels are often the surest way to know the origin of a product before using it.

For the application stage, there were samples of semi-automatic packaging machines which could be used to apply labels to products, as well as demonstrations of other machines on one of the screens. Another screen was used to display the Sproxil data visualization portal.

Guests went home with a practical demonstration of Sproxil Champion; scratch cards with which they received vouchers for various services. It was an entertaining and informative event, and we would like to thank everyone who honored our invitation. For those who couldn’t, we took some pictures to share!

The road to 75 million verifications; India celebrates Sproxil


 Sproxil was founded in 2010 primarily to give pharmaceutical companies and consumers a way to fight back against counterfeiting. This simple system backed by sound technology was so well received that our solutions quickly spread from brand protection to consumer engagement technology, as well as supply chain security.


In the seven years since, our clientele list has grown from pharmaceutical companies to brands from all sectors. We have worked with local companies as well as blue chip multinationals worth millions of dollars. We have received numerous awards, recognition from international agencies, and we are immensely honoured by them.  One of our greatest achievements came this February, when we surpassed the 50 million verifications mark: the highest recorded. We are particularly proud of this milestone because of what it stand for; veritable proof that our solution continues to provide value. Each one of those interactions we have processed represents trust; of our clients in us, and their consumers in them.  


As we advance towards the 75 million mark, Sproxil India is taking a moment to celebrate the story thus far. On July 20th in India, business executives from various brands, as well as Sproxil’s CEO Dr Ashifi Gogo, will be hosted to a celebration of this milestone. Guests will be treated to discussions on brand protection best practices, a review of anti-counterfeiting and packaging solutions, as well as cocktails afterward. If you are in India and would like to attend this event, please send an email to afrin.kazi@sproxil.com.