Mobile Authentication Technology Offers New Hope for Consumers’ Health & Well-being

Counterfeiting is a global problem affecting consumers, brands and the governments. Brands lose billions of dollars in revenue yearly to counterfeiting activities, the same goes for the government who lose tax revenue to this activity and thousands of consumers die yearly from consumption of counterfeit products. Almost everything gets counterfeited, from drugs to food, baby formula, automobile parts, luxury items, etc. making it a growing concern for the global community. 
Mobile Authentication Solution (MAS) is a disruptive technology that is changing the game. Key players in product authentication like Sproxil have provided this technology for consumers, brands and other stakeholders to help mitigate counterfeiting. Sproxil, the pioneer of the anti-counterfeiting technology in Nigeria, has made this technology easily accessible to consumers and brands across the globe. Consumers can access this technology on their mobile phones as codes for verification can be sent via SMS, mobile apps, the web, etc. Mobile authentication technology provides immediate responses to consumer verification requests. 

This has brought about a new hope to the global community. Consumers can now get good quality products without fear of being tricked into purchasing products of inferior quality that may lead to disastrous outcomes. They can check to verify if the product is authentic at the point of sale, while brands can deploy this technology to check counterfeiting activities related to their products. With over 75 million consumer verifications recorded on Sproxil’s platform, the impact of this technology has been prominent in continents like Africa and Asia.
Sproxil has partnered with multiple brands to protect consumers and to ensure that the affected companies recover their lost market share from counterfeiters and regain consumers' trust.

We are firmly committed to providing innovative brand protection solutions for brands and consumers across the globe.
 

Top Quality Guaranteed

 

From an award-winning anti-counterfeiting technology available for consumers, brands owners and law enforcement agencies, to a consumer loyalty solution designed to engage and incentivize consumers for genuine purchases made, and a cutting-edge track and trace technology designed to secure company’s supply chain, we stay true to our mission to provide innovative technology solutions that improve the quality of life of individuals and societies.

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We are most grateful to all our partners for trusting in our competencies. As a business service provider, we seek to develop lasting partnerships with our clients and with lots of clients spanning various sectors and millions of consumers; we remain the most experienced mobile authentication service provider across the globe. We are strongly committed to excellence through professionalism, innovative technologies, and outstanding service delivery.  

DRIVE SALES WITH AN EFFECTIVE LOYALTY PROGRAM

Customer loyalty is paramount to the success of any business; as loyal customers spend more and can quickly become brand advocates - facilitating the acquisition of new customers through word of mouth; which can generate up to over twice the sales of paid advertising.

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Gaining loyal customers is no easy task for any business, most especially businesses in highly competitive markets; consumers have numerous product options to choose from, mainly due to the fact that there are no strong barriers to entry or exit in this market. Businesses in these markets need to consider what extra benefits the consumers can derive from their products, they need to devise strategies to make their products more attractive to the consumers, and one of such approach is a customer loyalty program.

Loyalty programs are structured marketing strategies to encourage more purchases from customers. They can be targeted at attracting new customers or encouraging more frequent purchases from existing customers. Loyalty programs are said to be a more cost-effective way to acquire new customers as well as keep existing customers if implemented successfully.

The benefits of loyalty programs far outweigh the cost for those not sure about the value of implementing one. It is far more effective than branded content and advertising if done right. One of our clients – Corporate Focus, recorded over 600% increase in sales through our customer loyalty program; which was achieved within three months.  This program rewarded customers for their purchases, encouraging them to buy more. Sproxil’s loyalty program attracted not just the client’s existing customers but also new customers were acquired.

About Sproxil's Loyalty Program

Sproxil Champion™ is a flexible point-of-sale consumer rewards solution with built-in fraud protection that empowers brands to offer consumers convenient opportunities to earn and redeem gratifying rewards from the brands they desire. Sproxil provides globally-unique codes for each product unit made by the manufacturer. Each code is covered with a tamper-evident layer for additional security.  A consumer at the point of sale scratches or peels off the tamper-evident layer to reveal the unique code. To verify if a product is genuine and become eligible for a reward, the consumer sends the unique code to Sproxil using one of several   options all accessible by mobile phone. A response is immediately sent to the consumer logged in Sproxil’s online portal, allowing brands to monitor marketing spends and flag suspicious activity patterns and determine return on investment in real time. Sproxil Champion is also available as a bespoke solution for distributors to help brands ensure distributors receive genuine products and earn rewards for their trust. 

Read more here.

 

Counterfeit Free World

As we mark World Anti-Counterfeiting Day (WACD), take a moment to imagine a counterfeit free world; a system that is free of fraudulent trade activities. This would essentially mean that you, the brand owner and your consumers get value for money spent on products. In your case as a manufacturer, you gain steady increase in sales, revenue, consumers trust and loyalty. On the part of the consumers, they get their money’s worth, sound health and they can freely trust and be loyal to their preferred brands.

Sadly, this is not the reality of economies of the world today. Counterfeiting remains a global threat to nations, posing health risk to consumers and revenue loss for brands. This issue affects both the developing nations and the developed nations of the world; however it is much more predominant in the developing nations. Substandard or fake products have led to multiple fatalities and deaths even, with consumers being unaware of the originality of the products they intend to purchase and unknowingly consuming these products. The global counterfeiting market is said to be valued at $534 billion and keeps growing annualy.

Sproxil, as an organization is on a mission to make counterfeiting unprofitable and also enable genuine brand owners regain their market share as well as safeguard consumers from counterfeiters. At the core of our business are innovation, social impact, sustainable growth and collaborative competencies. We are well aware that the fight against counterfeiting should be a collaborative one hence, our commitment to partner with brand owners, stakeholders and the government to ensure put an end to this global threat.

To read about our award winning suite of solutions and their benefits to your business, click here and here to contact us.

75 Million Consumer Engagement Milestone

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We are glad to announce Sproxil's recent achievement of reaching the 75 million consumer engagement milestone - the highest in our industry! This achievement further confirms our position as the #1 Mobile Authentication Service provider and as a global consumer engagement expert. As a social enterprise, we are driven by innovation, value for life, empowerment, and trust, and we are also aware that the fight against counterfeiting will continue to be collaborative; hence, our commitment to continually partner with more brand owners, stakeholders and the government to curtail this global issue.

How will this milestone impact your business?

  • There is an increased consumer awareness about counterfeiting and their willingness to protect themselves from counterfeit products
  • Consumer's heightened trust in brands who take measures to protect them from adulterated, substandard and outright fake products
  • An opportunity to increase your brand reach using Sproxil's bespoke solutions to connect with consumers on the go
  • You can leverage Sproxil's engagement platform to delight your customers by rewarding them for their brand loyalty
  • Improved brand equity and affinity opportunities for your products
  • Opportunity to improve your sales numbers and retain, and grow your market share
  • Carry out brand health checks using Sproxil's technology to conduct consumer surveys across multiple locations


About Sproxil
Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning mobile technology drives revenue and engages consumers at the point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil’s flagship technology is touted as the most widely used solution of its kind, deployed by several large companies across ten industries and protecting millions of consumers around the world.  

 

Why your Business Needs to Focus on Customer Satisfaction

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The customer is the lifeblood of any business; they are the biggest asset any organization can have. The success of a company is determined by how much value or satisfaction customers derive from the product or service the business supplies. Customer satisfaction is an essential factor in any organization as it helps foster long-term relationships between the business and the customer and determines revenue stream. 
Based on their experiences or satisfaction levels, customers make decisions on whether to repeat purchase or not. If previous experience were positive, customers would most likely repurchase that product. If otherwise, they definitely won't revisit the product. 81% of satisfied customers are more likely to do business with you again if they have a positive experience. This proves that ongoing satisfaction leads to customer loyalty. 
Positive customer experience also impacts the bottom line of the company directly. The business retains its existing customers and acquires new ones through word of mouth. Satisfied customers share their experiences with others, recommending your company to their networks. A recent report estimates that 85% of new customers for small businesses are gained through word of mouth.  Advocacy has been proven to be the most efficient strategy in acquiring new customers for any business, and this can only be achieved if the customer derives satisfaction from the product or service supplied.


Customer satisfaction measures a company's growth potential; it provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that "a satisfied customer is the best business strategy of all." because it is a key differentiator and critical element of a business strategy. It provides the metrics business owners can use to manage and improve their businesses. According to Michael Lebouef that "a satisfied customer is the best business strategy of all."


A report by Hubspot Academy states that 80% of companies believe that they deliver superior customer service while 8% of customers feel that they experience excellent service. The statement inherently means that some companies think their customers are happy with their services while customers think otherwise. That is why the need to measure customer satisfaction should not be overlooked. It is not enough to assume that since customers are buying from you, they are satisfied or loyal to you. That is why it is important to conduct periodic customer satisfaction survey to gauge your customers' experiences and how they feel about your product or service. Surveys provide the information you need to identify problem areas associated with your product or service. Identifying problem areas are particularly important as it allows you check for areas that might lead to churn problems and revenue loss. 

Businesses who focus on customer satisfaction thrive better than customers who don't. Keeping your customers happy and satisfied should be a priority as this will lead to more revenue for your business. 

Real-Time Data Benefits for Businesses

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Data is essential for every business whether big or small. The art of data acquisition and analysis enables corporations make more informed and impactful decisions. Even more crucial is data acquired as events or activities related to a particular business or market occurs. The importance of obtaining timely and accurate information about your product, consumers, competitors or the market, in general, cannot be overstated. With a business environment that is increasingly dynamic and unstable, corporations need to keep abreast with current happenings and trends in their various industries to stay competitive, and one way to keep up with this dynamism is through real-time data acquisition.

Actively monitoring industry or market trends as they occur creates endless possibilities for businesses. One of such is the ability to check for potential disruptions and possibly readjust strategies to suit a particular objective better. Gone are the days of waiting for an extended period to obtain data or report from a specific activity. Presently, data can be collected on the go as an event or trend occurs, making it possible for the business to make more timely decisions.

The advent and development of new technologies have played a significant role in ensuring the ease of obtaining data in real time or as events in the market unfold. Sales and market trends can be monitored daily to gain insights into a particular market. Take for example a business facing low sales and is looking to run a marketing campaign to reach its consumers and improve product sales. With a solution like Sproxil’s technology, the campaign can be monitored in real time to measure its immediate impact on the market better. Sproxil portal captures data that shows consumer purchase activities and patterns, giving users the opportunity to identify their consumers, their location, frequency of purchase, best sellers, etc. This information provided enables the business run more targeted promotions to reach its specific market, influence consumers’ usage behavior with loyalty programs and secure Return on Investment for market spends. 

Hence, for a business to remain competitive, it has to stay abreast of the changes in its market environment, and be able to take immediate or prompt business decisions that will positively impact on its sustainability and growth. It is worth stating that only the businesses that respond swiftly to the ever dynamic macroeconomic factors through insightful and useful data gathered will be around for the more challenging times to come.

To know more about Sproxil's portal, click here to send us a message.

 

Partners in Innovation - Sproxil Supports Fast Cables' Impressive Growth

Fast Cables Limited recently launched the first of its kind CCV cable manufacturing facility and aluminum alloy plant in Pakistan. The facility was inaugurated by H.E. Shahid Khaqan Abbasi, Honourable Prime Minister of Pakistan, who congratulated and appreciated the company on its innovative stride. He stated that ‘'establishment of an aluminum alloy plant in Lahore was a good omen for the country's economy".

Using Sproxil's Champion platform, Fast Cables is the pioneer of consumer-oriented electrical cable verification with prizes in Pakistan. The program which is known as Fast Tasdeeq encourages consumers to verify products at the point of purchase after which they may win a prize for genuine verifications. Every quarter, Fast Cables uses Sproxil's Champion platform to pick a winner who gets a Fast Tasdeeq grand prize.

Sproxil Pakistan Managing Director, Mr. Faisal Raza congratulates Fast Tasdeeq head, Mr. Asif Javed.

In a statement about Sproxil's partnership, Mr. Asif Javed, Head of Fast Tasdeeq stated that Fast Cables is pleased to have adopted Sproxil's technology to implement the Fast Tasdeeq scheme. The company has doubled its rewards budget since the program began.

Sproxil Pakistan Managing Director, Mr. Faisal Raza, remarked “we at Sproxil also congratulate Fact Cables on this noteworthy milestone and we look forward to celebrating additional success in the near term.”

 

 

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil's multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About Fast Cables

Established in 1985, Fast Cables Limited is a top manufacturer of electrical cables in Pakistan. Widely known for high quality and its innovative capacity, Fast Cables is recognized as one of the most consistent and trusted brands in the Cable Industry of Pakistan. See more at www.fast-cables.com.

Sproxil Launches Tanzanian Country Office In Partnership With UKAID, The Human Development Innovation Fund, and The Tanzanian Private Sector Forum

Global Anti-Counterfeiting & Consumer Engagement Company Formally Commences Operations In Fifth African Country.

 CEO Tanzanian Private Sector Foundation gives a statement to members of the press, flanked by the country director, Sproxil Tanzania (L), and regional director, Sproxil Africa (R)

CEO Tanzanian Private Sector Foundation gives a statement to members of the press, flanked by the country director, Sproxil Tanzania (L), and regional director, Sproxil Africa (R)

Dar es Salaam- Tanzania (October 27, 2017) – Sproxil, a global leader in mobile-based brand protection and consumer engagement technology, has opened a country office in Tanzania. The launch event was  held on the 26th of October to formally present its award-winning suite of solutions to corporate entities, regulatory bodies, and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting. 


In addition to introducing Sproxil’s solutions to corporate Tanzania, the event served as a platform for fostering understanding and mapping out areas of collaboration between all stakeholders in the anti-counterfeiting and consumer engagement space. To represent the regulatory bodies, there were presentations from the Tanzanian Board of Standards, and the Tanzanian Food & Drug Administration. There was also a panel of representatives from law enforcement, as well as strategically chosen directors of Tanzanian private companies to represent the interests of their respective sectors. 


Speaking on the significance of the launch to society in general, Chinedum Chijioke, Managing Director, Sproxil Africa, said “fake, illegal or substandard products are a danger to the health of the public, financial and reputational health of well-meaning brands, and also negatively impact the economy.  When this happens, the low-income earners in the society are most vulnerable, which is why it is the duty of both the private & public sector to empower them through the adoption of easy to use, effective solutions like Sproxil Defender.” 


Speaking of UKAID's motivation for partnering with Sproxil, David McGinty, the team leader for HDIF Tanzania, said: "Sproxil’s consumer interaction technology is a good example of innovative, scalable, information and communication technologies for development (ICT4D), that we believe have the potential to achieve sustainable societal impact."
Although illegal and counterfeit pharmaceutical inputs were the focus of the workshop, Sproxil’s verification service can be used by brands from any sector.  With a mobile phone, Tanzanian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system.  Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.


About Sproxil
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About  UKAID
Established in 1997, the Department for International Development (DFID) leads the UK’s work to end extreme poverty through the UKaid program. DFID tackles the global challenges of our time including poverty and disease, mass migration, insecurity, and conflict. Our work is building a safer, healthier, more prosperous world for people in developing countries and the UK too. We work in countries across Africa, Asia, and the Middle East, many of which are fragile or at risk from fragile neighbors. We also have regional programmes in Africa, Asia and the Caribbean, and development relationships with three aid dependent Overseas Territories – St Helena, the Pitcairn Islands, and Montserrat. In addition to working directly in countries, DFID also gives UK Aid through multi-country global programmes and core contributions to multilaterals.


About HDIF
HDIF aims to identify and support innovations that have the potential to create social impact in education, health and, water, sanitation and hygiene (WASH) across Tanzania. With a focus on market-driven solutions, HDIF catalyzes the development, testing and scaling of innovative models of service delivery, information and communication technologies for development (ICT4D), and product solutions in health, education, and WASH. With a mission to catalyze social impact through innovation in education, health and WASH (Water, Sanitation and Hygiene) by supporting innovators through a challenge fund and expert assistance; the three main components of the programme are Inspiring, Catalyzing, and Transforming.


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Contact

Ashok Maurya
Country Manager, Sproxil Tanzania
ashok.maurya@sproxil.com
 

Sproxil India to Participate in MASCRADE 2017

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The Federation of Indian Chambers of Commerce & Industry (FICCI) is organizing its flagship annual event under the title: MASCRADE 2017 ( Movement Against Smuggling and Counterfeit Trade) on 12-13 October 2017 in New Delhi. The theme of this year's conference is Protect Your Brand Globally: Fight Counterfeiting, Smuggling, and Piracy. The conference will focus on various aspects of brand protection, countering illicit market operations and building collaborations with law enforcement agencies. 

 As one of the foremost brand protection and consumer engagement firms in India, Sproxil will be participating in this event. The conference has been structured to ensure that both national and international stakeholders can dialogue and deliberate to identify opportunities for joint action between governments, the private sector, and enforcement machinery to combat illegal trade.  It also aims to design tangible solutions to counter illicit trade in global markets. To this end, Sproxil will be contributing from its wealth of experience working with both governments and private organizations. 

 

Case Study: Nigerian Beauty Brand Boosts Sales By Over 600% With Sproxil Champion

Case Study: Nigerian beauty brand boosts sales by over 600% with Sproxil Champion.
The unfortunate truth about brand infringement is that by the time the product owner realizes his brand is under attack, this attack is already well under way. By this time a portion of his revenue has been lost to the counterfeiter, as well as potential earnings from consumers who have deserted the brand due to bad experiences with the product.


When this happens, many companies turn to product verification solutions like Sproxil Defender. In some cases, the problem has to be managed discreetly; otherwise, paranoia about the existence of substandard copies of the product will lead to a mass boycott.
This is the beauty of the Sproxil Champion solution. The allure of guaranteed or possible incentives helps to propel the consumer past their initial doubt to give the product another chance to win their loyalty. Very often, this is all that is needed, as Mr. Emeka Okonkwo, the Nigerian distributor of Otentika; a Swiss  cosmetic brand found out. Within three months, sales which had declined to an occasional trickle were revived and boosted beyond his expectations. 


To read more about how Sproxil Champion helped Mr Okonkwo's business recoup market share and increase sales, download the case study here.
 

Event Retrospective: Sproxil India Hosts Clients, CEO and Partners to Conversation & Cocktails

At the heart of Sproxil’s mission is the desire to make lives safer, healthier, and business more profitable for hard working brands. We are committed to providing our clients with quality solutions, but also actively working to scale their value and impact, whether geographically or by incorporating industry feedback into our processes.

We’ve had a lot of external activity in the past few weeks, the latest of which was a cocktail event hosted by our Indian office. We’ve been busy lately – we recently opened an office in Mali which is our first entry into a French-speaking country.

In February, Sproxil surpassed the 50 million verifications mark, the highest number of interactions processed in our industry. As a consumer engagement company among other things, we know the value of the appreciating the clients who helped us achieve this feat. With an ever increasing customer base as we steadily advance towards the 75 million mark, Sproxil India wanted to celebrate our progress and discuss the future with its clients and partners. And so July 20th was set for a roundtable and cocktail event.

After guests had arrived at the venue, the Hyatt Regency in Mumbai, the event started with a welcome address from Sproxil’s CEO Dr. Ashifi Gogo. Dr. Gogo’s presentation was on the most recent developments in anti-counterfeiting space globally. The next presentation was by Pradeep Dhargalkar, the head of packaging development for Unichem Laboratories Ltd; a big pharmaceutical brand in India. Mr. Dhargalkar gave an overview of preventive measures in the pharmaceutical industry. 

The next industry speaker was Shreedhar Parundekar; Head of Brand Protection & Product Safety, for Pidilite Industries Limited, who shared insights on general brand protection strategies and intelligent packaging.  The final address of the evening was from Anand Mehta, Sproxil India’s managing director, who shared customer success stories achieved with our solutions.

After the presentations were over, guests were treated to a stand-up set by a comedian as well as dinner and cocktails. Then they took tours of the Sproxil Defender Experience Center, where they interacted with the solution at the various stages of the process.  They scratched labels of different genuine and fake products gotten from the market and received appropriate SMS responses to their mobile phones. Real-life images of exactly identical authentic & counterfeit goods were also displayed on a screen for them to observe. They were able to witness firsthand, how authentication labels are often the surest way to know the origin of a product before using it.

For the application stage, there were samples of semi-automatic packaging machines which could be used to apply labels to products, as well as demonstrations of other machines on one of the screens. Another screen was used to display the Sproxil data visualization portal.

Guests went home with a practical demonstration of Sproxil Champion; scratch cards with which they received vouchers for various services. It was an entertaining and informative event, and we would like to thank everyone who honored our invitation. For those who couldn’t, we took some pictures to share!

The road to 75 million verifications; India celebrates Sproxil


 Sproxil was founded in 2010 primarily to give pharmaceutical companies and consumers a way to fight back against counterfeiting. This simple system backed by sound technology was so well received that our solutions quickly spread from brand protection to consumer engagement technology, as well as supply chain security.


In the seven years since, our clientele list has grown from pharmaceutical companies to brands from all sectors. We have worked with local companies as well as blue chip multinationals worth millions of dollars. We have received numerous awards, recognition from international agencies, and we are immensely honoured by them.  One of our greatest achievements came this February, when we surpassed the 50 million verifications mark: the highest recorded. We are particularly proud of this milestone because of what it stand for; veritable proof that our solution continues to provide value. Each one of those interactions we have processed represents trust; of our clients in us, and their consumers in them.  


As we advance towards the 75 million mark, Sproxil India is taking a moment to celebrate the story thus far. On July 20th in India, business executives from various brands, as well as Sproxil’s CEO Dr Ashifi Gogo, will be hosted to a celebration of this milestone. Guests will be treated to discussions on brand protection best practices, a review of anti-counterfeiting and packaging solutions, as well as cocktails afterward. If you are in India and would like to attend this event, please send an email to afrin.kazi@sproxil.com.
 

SPROXIL LAUNCHES MALI OFFICE IN PARTNERSHIP WITH USAID, THE U.S DEPARTMENT OF COMMERCE, AND ICRISAT

Global Anti-Counterfeiting & Consumer Engagement Company Set To Formally Commence Operations In Mali

Hon. Minister of Agriculture (middle) presents plaque to CEO of Sproxil Mali's first client (left) with support from Sproxil CEO (right).

Bamako - Mali (July 11, 2017) – Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology, is opening a country office in Mali. A two-day launch event will be held on July 11 - 12, to formally introduce its services to corporate entities and the government, as well as facilitate discussions on a cohesive approach to fighting counterfeiting.

Key executives in attendance will also participate in a workshop on the prevention of counterfeit and illegal agricultural and pharmaceutical products. Panelists will include representatives from agricultural input suppliers and other companies, the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), and USAID, who are partnering with Sproxil to launch this initiative. This project is one of the results of an initiative led by the Commercial Law Development Program at the US Department of Commerce to prevent counterfeiting on a global scale.

“The only person who wins when fake and substandard goods are passed off as original items is the criminal. We are excited to extend our mandate of consumer protection to Mali. Our solution will empower consumers to confirm the authenticity of their purchases and provide brand owners the opportunity to take hold of their businesses” said Chinedum Chijioke, Managing Director, Sproxil, Africa. 

Speaking of USAID's motivation for partnering with Sproxil, Charles Davis, the acting USAID/Mali Economic Growth Office Director noted that, "counterfeiting is a major deterrent to the uptake of improved agricultural inputs, and we believe in the potential of this partnership solution to mitigate this danger."

Although illegal and counterfeit agricultural inputs are the focus of the workshop, Sproxil’s verification service can be used by brands from any sector.  With a mobile phone, Malian consumers will now be able to verify the authenticity of their goods in seconds, by sending the unique codes on the products to Sproxil’s designated verification system.  Since the launch of this service in 2010, Sproxil has fielded over 50 million direct consumer interactions for brands globally, the highest number recorded.

About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s multi-award winning solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing expenditure. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide. Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com.

About USAID

The United States Agency for International Development (USAID) is the United States Government agency which is primarily responsible for administering civilian foreign aid. USAID’s global mission isto partner to end extreme poverty and to promote resilient, democratic societies while advancing the security and prosperity of the United States.” USAID has worked with the people of Mali for over 50 years to achieve major development gains, particularly in the fields of health, agriculture, and education. The Sproxil Public Private Partnership is supported through the Feed the Future Initiative, which is led by USAID and draws on the agricultural, trade, investment, development and policy resources and expertise of 11 federal agencies.

About CLDP

Established in 1992, CLDP is a division of the U.S. Department of Commerce that helps achieve U.S. foreign policy goals in developing and post-conflict countries through commercial legal reforms. CLDP’s unique, government-to-government technical assistance draws upon highly-experienced regulators, judges, policymakers, business leaders and attorneys from both the public and private sectors to deliver results that make meaningful and lasting changes to the legal and business environments of our host countries.

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Contact

Sproxil Mali

abdoul.diallo@sproxil.com

+223 91 91 91 96

SPROXIL LANCE AU MALI SES ACTIVITIES EN PARTENARIAT AVEC L'USAID ET L'ICRISAT

L’Anti-contrefaçon mondiale et l’Engagement des entreprises consommateurs commencent officiellement leurs opérations (activités) au Mali.

L'hon. Le ministre de l'Agriculture (milieu) présente une plaque au PDG du premier client de Sproxil Mali (à gauche) avec le soutien du PDG de Sproxil (à droite).

Bamako-Mali (le 11 Juillet 2017) – SPROXIL, un leader mondial dont le service est basé sur la protection des marques des produits et la technologique d’engagement des consommateurs a ouvert une Direction Nationale au Mali. Les deux (02) dudit lancement seront tenus les 11 et 12 Juillet afin d’introduire officiellement ses produits aux entités corporatives et au Gouvernement, aussi bien pour faciliter une approche de cohésion dans le combat de la contrefaçon.

L’Exécutive Clef en présence participera également à un atelier sur la prévention de la contrefaçon et les agro-alimentaires illégaux et autres produits. Les panelistes seront composés des représentants des Agro-alimentaires d’entrée et autres entreprises, L’Institut International de la Recherche de la Culture pour les Pays Semi-Arides et Tropicaux (ICRISAT), et L’USAID qui sont  les associés de  SPROXIL pour le lancement de cette initiative (événement).

"Toute personne qui gagne sa vie en faisant passer des marchandises contrefaits, de fausses marques pour des produits originaux est un criminel. Nous avons hâte d’obtenir notre mandat de protection des consommateurs au Mali, autonomisant ainsi lesdits consommateurs afin de confirmer l’authenticité leur achat et fournir aux propriétaires de marque l’opportunité de prendre en main leurs affaires" disait Chinedum Chijioke, le Directeur Général, SPROXIL en Afrique.

En parlant de la motivation de L’USAID pour le partenariat avec SPROXIL, Mamadou Sene "Contrefaire, au-delà de son effet immédiat, est une menace de l’économie pour n’importe quelle nation et nous croyons à la performance (potentiel) de cette solution afin d’atténuer ce danger."

Même si les agro-alimentaires d’entrée illégaux/contrefaits sont la caractéristique de l’atelier, le service de vérification de SPROXIL peut être utilisé par des marques de n’importe quel secteur. Avec un téléphone portable, un consommateur malien sera maintenant capable de vérifier l’authenticité de leurs marchandises en quelques secondes, en envoyant les uniques codes sur les produits au service de désignation de SPROXIL de code court de vérification. Depuis le lancement de ses activités en 2010, SPROXIL a dépassé  cinquante (50) millions d’interactions direct des consommateurs pour les marques, le nombre le plus élevé déjà enregistré.

A PROPOS DE SPROXIL

SPROXIL utilise la technologie mobile la plateforme de détection de fraude propriétaire afin de les sécuriser, L'engagement des consommateurs de données à l'échelle mondiale. Les multiples solutions primées de SPROXIL a été déployées par les multinationaux de fabrications et création de marques à travers les multiples industries afin de prévenir la fraude de la chaîne d’approvisionnement, augmenter la notoriété de la marque  et optimiser les dépenses du marketing. Avec une équipe des experts d’Afrique, d’Asie et d’Amérique, SPROXIL a exécuté des projets dans les cinq (05) continents et a pu offrir ses services à plus de cent (100) pays dans le monde entier. SPROXIL est le seul Protection experte de la marque et la  fidélisation des consommateurs avec à la fois deux certification d’ISO : l’ISO 9001 et l’ISO 27001. Pour plus d’information et pour une liste complète des produits des SPROXIL, merci de visiter le site web : www.sproxil.com

A PROPOS DE L’USAID

L’Agence Internationale des Etats –Unis pour le Développement est l’Agence du Gouvernement des USA qui est le premier responsable pour administrer l’aide aux civils étrangers. L’unité décentralisée de l’USAID des missions des champs  résidants est dessiné diriger le Gouvernement des USA (USG), les programmes des pays à faible revenu pour une croissance considérable. L’USAID adopté sa mission à travers ce discours : ^^S’associé pour mettre fin à l’extrême pauvreté afin de promouvoir le résilient, les sociétés démocratiques tout en avançant (rehaussant) la sécurité et la  prospérité des Etats-Unis.^^ Du financement au l’assistance technique, l’USAID fournit aux pays en voie de développement des ressources nécessaires pour améliorer la qualité de vie de leurs citoyens.


CONTACT
SPROXIL MALI
abdoul.diallo@sproxil.com

+223 91 91 91 96


 

Sproxil Testifies At U.S. Senate Committee Hearing

Press

CEO Of Mobile Anti-Counterfeiting Technology Company Outlines Three-Point Plan To U.S. Congressional Committee For Making Intellectual Property Rights More Effective.

 

 Sproxil CEO Ashifi Gogo as he testifies on Capitol Hill in Washington, D.C. Tuesday, April 25th, 2017 before the Senate Committee on the Judiciary for the hearing titled "Intellectual Property � Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive", in Dirksen 226.


Washington, DC (25 April 2017) – Dr. Ashifi Gogo, CEO of Sproxil®, a global leader in mobile-based brand protection and consumer engagement technology,  testified at a hearing held by the United States Senate Committee on the Judiciary. Titled ‘Intellectual Property – Driver of Innovation: Making Our Lives Healthier, Safer, and more Productive,' the hearing was presided over by Senator Chuck Grassley who is chairman of the committee on the judiciary as well as co-chair of the relaunched Congressional Trademark Caucus.

The senator expressed his pleasure at the fact that companies like Sproxil who had been recipients of the Patents for Humanity award from the United States Patent and Trademark Office were testifying at the hearing about how their award winning inventions had helped communities in need across the globe. Senator Grassley noted that innovation not only directly benefits society through the creative output of innovators but through the enormous economic impact it has on the American economy. He concluded by revealing that the Patents for Humanity Program Improvement Act had been reintroduced to encourage and reward companies that innovate and use patented technology to address humanitarian needs.

In his statement on what could be done to make defending intellectual property rights more effective, Dr. Ashifi Gogo gave three courses of action which are:

  • Secure supply chains and educate consumers to drive purchase decisions which make copyright theft unprofitable.
  • To encourage partnerships between global e-commerce websites, content distribution platforms, and law enforcement.
  • Increase inter-agency and private sector collaboration using technology platforms to share intelligence securely.

Dr. Gogo concluded with this quote: ‘Our society needs greater awareness and broad agreement to align our collective actions to reject support for intellectual property violators. We need to promote the discovery of new knowledge and innovations by individuals, corporations, research entities, and various other legitimate organizations, both large and small. I continue to believe that technology can play a key role as we work together to achieve that goal.’

Other witnesses at the hearing were: the acting assistant director of the Intellectual Property Rights Center in Washington, the General Manager Health & Life Science for Intel Corporation Ms. Kay Eron,  Dr. Conor F. Madigan, Co-Founder & COO of Kateeva, and Dr. Neal Gutterson, VP of Research & Development at DuPont Pioneer.

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil's solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and can offer services in over 100 countries worldwide.

They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award, the 2013 White House Champions of change award, and the 2014 Schwab Foundation for Social Entrepreneurship award for Social Entrepreneur of the year. They were also named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall.  In 2015, Sproxil hit the 55 million verifications mark; the highest number of fielded verifications recorded. Most recently, they were nominated for the Unilever Global Development Award category of Business in The Community's Responsible Business Awards.

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil's product suite, please visit www.sproxil.com

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Contact

Sproxil

Ireti Oluwagbemi

ireti.oluwagbemi@sproxil.com

+234 816370 2561

Beyond Organizational Scale : Sproxil Celebrates Launch Of Schwab Foundation Report

 The world is a better place because of the people who have made it so.  A portion of these people are social entrepreneurs; men and women using the principles of business to run organizations whose goal is improving the quality of life. Social entrepreneurs understand that the world is a network of complicated systems interacting with each other to give the results that many accept as reality. For many, the need to improve this reality is what inspires what they do, so they study, analyze and integrate themselves into the system to begin to influence it. 

The process of influencing systems is often riddled with bureaucracy, cultural resistance, and outright antagonism. Sometimes they start to see results, real life validation that the work they do is veritably changing an element of the system. Naturally following this is the desire to scale operations; geographically for example, so that more people can benefit from the solution, thus increasing its impact. However, in some cases that will never be enough. And while their organizations might be thriving by strict business definitions, the frustration that comes with this realization always leaves more to be desired.


Confronting the complicated and often resistant systems that stand in the way of social impact is difficult enough, but some social entrepreneurs are taking an even more subversive approach: seeking to change the system itself. Rather than brainstorming solutions that are scalable organizationally, these social change agents look at how their solutions can be structured to achieve systemic scale. It begins with a reorientation so fundamental that it sometimes requires a reworking of the business model itself or establishment of a whole new organization to address the problem.


In 2010 when Sproxil introduced its anti-counterfeiting solution to Nigeria, a pilot was run with Biofem, a leading pharmaceutical distributor. The results were so good that the Nigerian government didn’t only endorse the solution but implemented legislation that compelled manufacturers or distributors of certain pharmaceutical products to adopt the technology. 
If these results were scaled to cover the rest of the world, for instance, the pharmaceutical industry would be secure. However, even a cursory look at the number of products which can lead to fatal outcomes if their counterfeits are ingested still show millions of consumer products largely uncovered, not to mention the economic loss to brands. 


Even if all governments were as centralized and thus powerful as the Nigerian government, they could not compel every manufacturer to adopt consumer protection solutions. A new product needed to be created with which Sproxil could engage brands directly, with enough value added to incentivize them positively. With the Sproxil Champion solution, Sproxil can engage manufacturers of other consumer products on a much wider scale and influence the system to ensure a lot of brands can provide authentic products to their customers. This is one among many examples of systems thinking detailed in the Schwab report.


As more social entrepreneurs converge around the idea of ‘systems change’ the Schwab Foundation for Social Entrepreneurship, in collaboration with the Bertha Centre for Social Innovation & Entrepreneurship, UCT  Graduate School of Business, has put together ‘Social Entrepreneurship and Systems Entrepreneurship: From Organizational to Systemic Scale’ an insight report launched on the 2nd of May, to help social entrepreneurs  understand systems change thinking. 


Alongside Sproxil, five other social entrepreneurship from various continents were researched, and their case studies, as well as core lessons from their examples,  are included in the report, which will be very helpful reference material for social entrepreneurs.
Sproxil is honored to have been among the six social enterprises that were the subject of this study. We would like to thank the Schwab Foundation, the Bertha Centre for Social Innovation & Entrepreneurship, and every person who put in the time or lent their expertise to this project. We hope this report inspires you to be systemic in your thinking so that we can generate even more innovative ideas for changing the world on a broader scale.

Sproxil Surpasses 50 Million Consumer Engagement Mark

New Product From Tech Company Helps Consumers and Major Corporations Combat Counterfeiting While Building Brand Equity and Rewarding Loyal Customers

Boston­, MA (15 February 2017) – Sproxil®, a brand engagement specialist for emerging markets, has exceeded 50 million consumer engagements, providing tens of millions of loyal consumers with automatic protection from counterfeit products while securely receiving rewards. Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions.

In the last year, Sproxil launched Sproxil Champion, a mobile loyalty program that offers consumers convenient, point-of-sale rewards and built-in fraud protection while helping brands set themselves apart from the competition. The tool, which helps consumers avoid knock-offs and make smarter, data-driven decisions, gained almost immediate traction, accelerating the company’s rate of transactions. Since its launch, Sproxil, with its brand partners, has distributed more than USD 2.5 million in prizes—ranging from a few cents of prepaid cell phone credit to a Mercedes Benz—to loyal consumers who purchase authentic products.

"We have leveraged our success in the pharmaceutical industry to develop new offerings that appeal to all brands across a variety of industries, from clothing to automotive, selling packaged goods in emerging markets," said Sproxil Founder and CEO Ashifi Gogo. "Our milestone validates the demand for new ways to engage with consumers directly on their mobile phone at the point of sale, while protecting them from counterfeit and diverted products. Sproxil Champion delivers precisely that."

Large multinational brands in the fast-moving consumer packaged goods industries face complex messaging constraints as they expand to emerging markets. While traditional barriers such as language and cultural differences exist, new threats of counterfeiting and negative brand impact are rapidly emerging as market expansion risks. Cross-border counterfeit and pirated product trade is projected to grow to USD 991 billion in 2022 from USD 461 billion in 2013.

Sproxil Champion's built-in anti-counterfeiting protection enables brands to gather critical crowdsourced supply chain intelligence while maintaining a covert anti-counterfeit program. "As a result of signing on to our Sproxil Champion program, multinational brands have grown sales, regained market share, rewarded tens of millions of their customers and collected opt-in consumer profile data that has driven their future marketing strategy," said Ashwin Dhumal, Sproxil’s Regional Sales Director based in Mumbai, India.

"Sproxil has achieved impressive scale in a short period with service in more than eight countries, covering products ranging from life-saving antibiotics to fast-moving consumer products," said Justus Kilian of Acumen, one of Sproxil’s key investors who helped get the Champion program off the ground. "Our investment in Sproxil has already yielded some of our largest impact numbers, and we look forward to future milestones and strong growth."

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About Sproxil

Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and has the ability to offer services in over 100 countries worldwide. They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award and named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. 

Sproxil is the only consumer loyalty and brand protection expert with both ISO 9001 and ISO 27001 certification. For more information and a full list of Sproxil’s product suite, please visit www.sproxil.com

About Acumen

Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $106 million in 96 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies. Learn more at www.acumen.org and on Twitter @Acumen.

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Contact

Sproxil
Atim Ukoh
atim.ukoh@sproxil.com
+1 209 877 7694

Acumen
Carolyn Bielfeldt, Associate Director of Communications
cbielfeldt@acumen.org
+1 646 747 3968