Sproxil Officially Launches Operations in Pakistan

FOR IMMEDIATE RELEASE

SPROXIL OFFICIALLY LAUNCHES OPERATIONS IN PAKISTAN

Company Welcomes Auto Parts Company Western Exports As The First Client

Cambridge, MA (August 4, 2015) – Sproxil®, the leading global provider of innovative brand protection and loyalty solutions, today announced that it has officially launched operations in Pakistan and welcomed their first client, further expanding the global reach of the company. Pakistani consumers will now easily be able to verify that a product is genuine by SMS texting the unique code found on the package to short code 9786, using Sproxil’s consumer verification mobile app or verifying online at sproxil.com/verify. Counterfeited products are recognized as a multi-billion dollar problem to manufacturers around the globe.

Western Exports (WE), a trusted manufacturer of high-quality automotive parts for over 40 years, will begin utilizing Sproxil’s Mobile Product Authentication™ (MPA™) technology to help differentiate their piston and ring products from counterfeited parts. Consumers will be able to quickly verify that the products are genuine using their mobile devices at the point-of-sale.

“We established the Pakistan operations in response to the growing demand of consumers who want assurance that the products they are purchasing are genuine. We look forward to engaging with the estimated 80 percent of Pakistani consumers using mobile devices,” explained Ashifi Gogo, CEO at Sproxil. “We welcome Western Exports, the prestigious multi-national auto parts company, as our first Pakistani client.”

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About Sproxil

Sproxil® is an ISO 27001 and ISO 9001 certified social enterprise that uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Mobile Product Authentication™ (MPA™) service helps ensure goods are not counterfeit or compromised, empowering consumers to verify product genuineness by SMS, mobile app, web or voice.

Compatible with any tangible item, MPA is widely used by leading pharmaceutical companies to curb the multi-billion-dollar counterfeit drug industry. MPA also protects products across multiple industries, including personal care, automotive aftermarket parts and electrical cables. The company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in healthcare and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana (serving West Africa), Kenya (serving East Africa), Mexico, Nigeria and Pakistan, with the ability to execute projects on six major continents.

About Mobile Product Authentication™ (MPA™)

MPA is simple to use and can be accessed by any mobile phone. Before purchasing a product, the consumers scratch a label to reveal a unique, one-time use code. They then SMS text the code to a secure number provided on the product package. Within seconds, Sproxil notifies the end user, via SMS, of the result. Alternatively, end users can verify using Sproxil’s iOS, Android, and Blackberry mobile apps, by web, or through the company’s call center to get results in their local language. The company provides the most channels to verify products instantly.

For more information and a full list of Sproxil’s solution suite, please visit www.sproxil.com

Pakistan Country Contact: Media Contact:
Faisal Raza Meliza Mitra
Business Development Manager
Lahore, Pakistan Cambridge, MA, USA
faisal.raza@sproxil.com meliza.mitra@sproxil.com
+92 321 607 8888