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What do you do? »
We provide software and systems that capture market intelligence in emerging markets using cell phones.
Our service provides automatic protection against counterfeiters.
Why does it matter? »
Brand and product pirates in emerging markets pose a significant risk to legitimate manufacturers, leading to brand degradation, decrease in sales, consumer purchasing apprehension and exposure to lawsuits.
Over $500 billion in counterfeit products are traded yearly, depriving genuine businesses of significant revenue while compounding the job of government enforcement and regulatory bodies.
How does it work? »
As consumers purchase a product, they scratch & text a simple numeric code unique to the product, instantly receiving confirmation of authenticity. Brand owners can then:
- Send personalized real-time offers at the point of purchase.
- Lock down supply chains to prevent product diversion.
- Access live market intelligence in cash-based societies.
It’s more secure than holograms: the booming multi-billion dollar mobile phone market has been using this method for the last 15 years without any major flaws.
For the Press »
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Sproxil, Inc., a privately backed organization, provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Simple, easy to use and with no consumer capital investment, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product AuthenticationTM (MPA) solution, Sproxil enables consumers to text message an item-unique code for a rapid response that confirms a brand’s genuineness. Our solution also helps companies connect directly to their consumers through customized text message responses – such as health management tips – and ads that specifically target those demographics with known buying behaviors. Learn more at www.sproxil.com.
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