How to Decrease Marketing Spend and Increase Sales

How can a business possible decrease marketing spend and increase sales? Is there something we know that your business does not. As a matter of fact, there is. The easy answer is Sproxil Champion but the long answer involves crafting the right promotion tactics to fit what your consumers expect to see.

Every marketing department is always looking for creative ways to decrease their marketing spend but improve the return on investment on said marketing spend. In tough economic times, this is more of a priority that most. The question is how to achieve this given the fact that consumers tend to decrease their spending during tough economic times. Brands are not only trying to reduce their marketing spend, they are also trying to double their sales using the same amount of money. There are a few solutions to tackle this unique issue.

For example, If brands run a scratch, text and win promotion campaign they are generating awareness of their products and their brand to their consumers. The brand stays top of mind for the consumer and even prompts them to visit the stores to purchase the product because of the perceived discount they will receive. Depending on the modalities of the promotions, they are also likely to participate multiple times in the promotions to increase their chances of winning. By doing this, sales of the product increases without the brand necessarily spending more on marketing.

Brands can also define the modalities of the promotions to encourage consumers to refer their friends to the brand during the promotion period. This helps the brand acquire more authentic consumers because they come peer-reviewed. We live in a world where consumers trust peer reviews much more than the brand messaging so it is important to incorporate creative strategies when running a sproxil champion campaign.

If your business would like to run a promo campaign, do not hesitate to contact us. How is your business thriving in these economic times?

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Counterfeiters Beware: Brands Have a New Ally in Europe


Italian company Certbrand partners with US-based Sproxil to bring their award-winning anti- counterfeiting technology to Europe

certbrand italy

Boston, MA (10 May, 2016) – Sproxil®, a global leader in mobile-based brand protection, takes on consumer goods counterfeiting in Europe through a new partnership with Certbrand as a reseller in Italy, Switzerland and Malta.

“Partnering with Certbrand allows us to break into the European market, which is home to many of the top consumer brands in the world, making them highly vulnerable to counterfeiters,” says Sproxil founder Ashifi Gogo. “Our goal is to reduce the number of fake goods manufactured under genuine European brand names.”

“Brands know they have a problem, but many don’t know how to protect themselves,” says Certbrand founder and CEO, Mauro Dezi. “We’re helping European companies maintain the integrity of their brand with technology that’s easy to implement and has built-in incentives for their customers.

certbrand and sproxil in europe

” The worldwide counterfeit trade is worth nearly half a trillion dollars a year, according to a report by the OECD. Italy and Switzerland rank second and third (respectively) in the top 5 countries whose IP rights are infringed upon, with several other countries in the EU making up the remaining top 10 (Germany, Finland, France, UK, Spain, Belgium).

In Italy alone, over $17 billion dollars in fake Italian goods are sold each year, costing the Italian government an estimated $1.5 million in taxes annually. “And the cost to the brands themselves is also high,” states Certbrand founder and CEO, Mauro Dezi. “Consumers pay $200 for jeans because it has the promise of a high end Italian brand. But if the product is counterfeit and the buyer does not know, then they will assume that the brand is producing poor quality products,” Dezi adds. The same is true for the food industry: many of the foods sold in American grocery stores that have the “Made in Italy” label, like olive oil, parmesan and mozzarella cheese, are not actually produced there.

Initially, Certbrand will focus on selling the Sproxil technology to companies in 4 key industries: Fashion (footwear was the most counterfeited type of good, with over 25,000 reported seizures), food, automotive parts and genuine leather goods – all of which make up the top most counterfeited products worldwide, according to the OEDC, but particularly in Europe.

Certbrand is using Sproxil Defender™ technology, which combats counterfeiting and increases consumer loyalty by ensuring the quality of the product purchased, protecting consumers from fraud and allowing brands to offer loyalty rewards campaigns with instant promotions. Sproxil Defender is recognized as the most popular solution in the industry, chosen by multinational companies in several industrial segments. Sproxil Defender, formerly called Mobile Product Authentication™ (MPA™), allows consumers to confirm the authenticity of a product via text message or their upcoming mobile app. Since launching, they have achieved over 21 million verifications in Africa and Asia.

According to Dezi, there is another reason why they chose to be a Sproxil reseller: “This technology will also allow our customers to increase sales of their brands on the internet by guaranteeing unequivocally the authenticity of their products to the consumers purchasing their goods through the net,” he says. On a global level, counterfeit products cost the legitimate designers and manufacturers millions of dollars in lost sales, as well as the ability to offer well-paying jobs. Counterfeiting also produces knockoffs that endanger lives — auto parts that fail, pharmaceuticals that make people sick, toys that harm children, baby formula that provides no nourishment and medical instruments that deliver false readings.



About Sproxil®
Sproxil® uses mobile technology and a proprietary fraud detection platform to launch secure, data-driven consumer engagement programs globally. Sproxil’s solutions are deployed by multinational manufacturers and brands across multiple industries to prevent supply chain fraud, amplify brand awareness, and optimize marketing spend. With teams of experts in Africa, Asia and America, Sproxil has executed projects across five continents and has the ability to offer services in over 100 countries worldwide. They have earned numerous awards and honors, including the 2009 Clinton Global Initiative Outstanding Commitment Award and named the most innovative healthcare company in the world by Fast Company Magazine, ranking #7 overall. Sproxil is ISO 9001 and ISO 27001 certified.

Laurence Huntley, VP of Global Growth
+1 781 566 0544


About Certbrand
Certbrand is an official Sproxil products reseller for Italy, Malta, and Switzerland that advises medium and large organizations on how to protect their brands from counterfeiters and protects products covered by the “Made in Italy” brand. The company is lead by CEO, Mauro Dezi and a team of experienced sales professionals boasting a leading experience in IT, Telecommunications and Management Consulting for major companies such as British Telecom, Orange, Data General and Siemens. Their partners operate throughout Europe and share their goal of protecting and maintaining the high quality reputation of European brands. For more information, please go to  or email

Value proposition of Mobile Authentication Services

Mobile Authentication Services stormed the emerging nations approximately 6 years ago to provide a solution to counterfeiting. In 6 years, lessons have been learned, problems have been solved and even new businesses have resulted from this initial idea.

Sproxil entered emerging markets initially to solve the problem of counterfeit drugs as this was very prevalent. Lives were being lost due to the consumption of these drugs. People were developing resistance to the drugs they were taking because they did not have the right amounts of active ingredients or some were just outright harmful.

Sproxil as well as other mobile authentication service providers developed a solution of placing labels on these drugs so consumers could scratch and text the unique pin to a short code to verify the drug was genuine. This simple technology application resulted in overall positive results in communities. Acumen, one of Sproxil’s partners recently conducted a survey asking people in a community to indicate how the introduction of Sproxil had helped them and they had the following results.

  • 53% of people indicated recovery from illness which would otherwise have not been the case
  • 31% indicated ability to detect fake products
  • 14% said they had peace of mind when consuming the drugs and felt a sense of safety
  • 2% gave other reasons

sproxil mobile authentication services

Following the success in the pharmaceutical, mobile authentication services have expanded into other markets. Agricultural products, cosmetics, food and beverages are all industries that have suffered the plague of counterfeiting so companies like Sproxil went into the market with a new product that embodies the mobile authentication service but takes it a step further to enable companies not only protect their brands but increase sales as well. The Sproxil champion product was introduced as a solution to this problem. Using this product, brands can apply the labels on their products as a way for consumers to verify the product they have purchased is genuine but also the brands can run promotions on those products. With the promotions, brands can gather more data on their consumers and market to them more efficiently, they weed out counterfeiters using this service and recover market share.

The value propositions are endless with this simple technological application. As a brand regardless of the industry you play in, there are solutions to protect your products, increase sales, recover market share and also receive positive feedback from your consumers.

Are you currently protecting your products? Contact us and let us discuss creative options for your business.

The Role of Health Professionals in Preventing Counterfeit Drugs

The penetration of counterfeit drugs in the Sub Saharan African market has experienced a significant decline according to the regulatory authorities especially in Nigeria called NAFDAC. [ Peoples Daily NG]  This is as a result of the awareness that has been created about the problem, the implementation of technological solutions like Sproxil and the awareness of the presence of the solution. The power of creating awareness is sometimes underestimated by stakeholders. Given the situation of counterfeiting, it has proven to be an effective method of eliminating the problem in conjunction with other solutions.

One of our esteemed partners at Sproxil, Acumen recently conducted a survey to evaluate customer feedback and understand the depth of the impact Sproxil has made. Their questions ranged from understanding how they heard about the Sproxil service to the translated benefits of using the service in their homes. The results were astonishing. 50% of respondents mentioned that they heard about the Sproxil service from their doctors and pharmacists., 17% said radio, 16% said family & friends etc.

health professionals prevent counterfeiting

The results of this survey shows that the health care professionals play a significant role in eliminating the use of counterfeit drugs in the society in which they live in. If a consumer walks into a drug store and wants to buy an anti-malarial drug, the pharmacist hands it over to them. The next step is for that pharmacist or health professional on duty to notify the consumer about the importance of verifying their drug before consumption. That way, the consumer is aware of the possibility of counterfeit versions of that drug and would always ask to scratch a label before purchasing. They are also subconsciously aware of the solution that exists to combat this problem. Which then makes them inform that family and friends and the chain of awareness is created.

How have you been creating awareness in your community about the dangers of counterfeit drugs?

How to get products off the shelf

The number one question that companies ask the marketing and sales department is “How to get products off the shelf?” This question translates into how do we improve our sales performance and generate revenue for the company? If your company is facing this, you are not alone. For countries in subsaharan Africa, this is a pressing question especially because of the tough economic situations they are facing. Prices of goods have gone up due to the unstable economy and consumers are bearing the brunt of this situation. How do you convince a consumer that was not loyal to your brand initially to switch to your product in these turbulent times? Especially if they do not consider your product a necessity in their lives? Here are some interesting tactics to improve sales performance of your products.

How to get products off the shelf

Play on consumer’s current needs

Emphasize the benefits of the products you are offering, how it solves their problems and helps them reduce cost. This can be done through a campaign where you highlight what you feel your consumers are more likely to respond to. Creativity plays a key role in executing this type of campaign as consumers are money conscious at this point.

Offer Incentives

Yes, the consumer may not be a current user of your products but you can offer incentives to lure them to use your products. Some companies provide bundle packages just to increase sales of their products. They find a complementary product to their brand, partner with the brand owner and run a unique promotion campaign offering the consumer more of an incentive to purchase their product.

Focus on keeping your customer for life

These new consumers have now purchased your product but what are you doing to stay in constant contact with them? How are you engaging them so your brand stays top of mind for them? For example; if you run a Sproxil Champion promo campaign for your customers, they scratch to verify the genuineness of their product and also stand a chance to win a gift, their information is stored in the Sproxil backend and you can engage your consumers long after the promotion is over. You can provide tips, offer discounts to consumers that have purchased and verified multiple times etc. This is more effective in constantly getting your products off the shelf because you have built a stronger relationship with your consumer.

The stronger bond you build with your customer, the more loyal they remain to you and the more products they buy from your brand which removes them from shelves and results in profits for your organization. Contact us to discuss other creative strategies you can use to run a campaign that would get your products off the shelf.

how to get products off the shelf

World Malaria Day 2016

“We have a dream that one day we would end malaria for good.”

Another World Malaria Day has come and a theme has been set to “end malaria for good.” While this theme is very appropriate for this year given all the achievements made, we all still need to be more proactive in making it happen so this goal does not fall under the wishful thinking category. Malaria is a disease that has plagued different parts of the world for far too long and is proving stubborn to leave.

There has however been strength in numbers which is the reason why the fight against malaria has progressed to the point that it currently is at. Partnerships, collaborations and valuable investments have been made towards fighting this plague which has resulted in a 60 percent decrease in malaria mortality in the last 15 years. [World Malaria Day website]

Private-Public Partnerships have played a key role in making this happen. Awareness about the disease has been generated, preventive health methods have been communicated, drugs have been made available and technology has played a role in protecting these drugs from counterfeiting. Great progress has been made but we have to build on existing efforts and step up our activities. More awareness needs to be created on preventive methods, authentic drug supply needs to increase as well. Collaborations across other industries that could potentially offer a helping hand to eradicate this disease need to be explored. We need to keep fighting to build on the work that has been done and look for ways to improve our activities. With the right partnerships, we can turn our dream of ending malaria into a reality.

What ideas do you have to fight this plague that is Malaria? Share them with us in the comments and let us collaborate to fight this disease.

world malaria day 2016

Effects of Supply Chain Vulnerability

Supply chain vulnerability is an issue plaguing many businesses in today’s world. Some have figured out some creative solutions to their problems and some are still loosing valuable business because of how vulnerable their supply chains are. What is supply chain vulnerability anyway? It is the point of weakness in your supply chain network that causes your business to decline in growth due to inefficient business operations. Supply chain vulnerability results in issues like theft, illegal product diversion, fraudulent activities and parallel importation of your products. These issues affect the way your business is likely to operate going forward. Some effects are seen immediately and some are long-term. Here are some issues they may result when your supply chain is compromised.

Effects of Supply Chain Vulnerability

  • Prevent Lower sales growth
  • Prevent Growth in Cost
  • Prevent Reduced operating income
  • Prevent brand image erosion

Sales Growth 

When products are stolen from your supply chain, it may or may not impact your business immediately because depending on the volumes you are handling, some theft is easier to write off as defected products. When the theft is consistent over a period of time with varying amounts, it affects the estimated growth of sales the company was anticipating and therefore stifles the company’s growth.

Cost Growth

The higher the theft rate, the higher your cost rate. The cost your company uses to purchase raw materials will not match the bottom line because products are being stolen consistently. Therefore the lack of traceability within your supply chain will cost you more.

Reduced Operating Income

This ties in to the previous points on sales growth and cost growth. The income expected due to business operations is reduced as a result of a defect in your supply chain.

Brand Image

If your business is not efficient at meeting your consumers needs then this reflects on your overall brand. This can be caused by an inefficient supply chain. If products are being diverted and the accounted for demand is not matching the supply, then it creates problems in your operations.

There have been many technological solutions developed to handle this issue for companies of all sizes. Track and Trace solutions being the most popular of them. Sproxil has a product called the Sproxil Informer, which helps businesses optimize their current supply chains. This is done by helping brands secure and monitor their global supply chains, from the manufacturer through the warehouse to the retailer and all points in-between, with optional consumer engagement to provide true end-to-end security.

To learn more, contact us at

supply chain vulnerability

Corruption and Counterfeiting

Substandard goods are filtering into the country! Counterfeit goods are endangering lives daily! Deaths as a result of fake anti malarial drugs are on the rise” These are all headlines that have been gracing the pages of newspapers and screens of news reports in emerging markets and even some developed markets. The prevalence of counterfeiting is on the rise and corruption is playing a huge role in this increase. Corruption and counterfeiting go hand in hand in the sense that the basis and the idea of counterfeiting comes from a corrupt state of mind, corrupt values, corrupt way of doing business amongst other things.

Levels of Corruption and Counterfeiting


The individual that chooses to make corrupt decisions to produce counterfeit products is a principal factor in the eco system. The individuals decide to make these products for personal financial gain by destroying the lives of their fellow individuals. Some may argue that if they make fake bags and shoes in comparison to the original, they are not harmful to the person’s health. They are however financially hurting the individual especially when they were deceived that they were getting an expensive product from the original manufacturers.


The economy also plays a part in encouraging counterfeiting. No individual should be moved by hardship to start a business that harms others. However, some may argue that due to the harsh economic times, they resorted to easier ways to make money. These methods may not necessarily be easier as they still require efforts but they leverage on the existing brand names to push their substandard goods into the market. In some emerging markets where corruption is prevalent, there is also a high penetration rate of counterfeit goods.

Government Officials

When goods are shipped into a country, the government officials at the borders are responsible for ensuring that only original and quality products are allowed into the country. The consumables need to be tested, research of the logistics of those products need to be researched and fake products intercepted. Sometimes, this is not the case. Government officials are sometimes bribed to allow those goods filter through the markets. The rewards from these deals may seem more attractive to them due to harsh economic conditions and also the values of the individual are compromised.

From the few areas discussed, it is clear that based on human behavior and circumstances surrounding them, they are more likely to make less than desirable decisions that may end up affecting thousands or even millions of people because of corrupt desires. While this is a harder problem to solve, technology helps to filter through human behaviors.

Once brands agree on implementing technology into their overall supply chain, they can weed out human error and possibly corruption from their supply chain. The products leave their original location, companies track them even through customs to the retailers and even to the intended consumer. The consumers scratch the labels on the products to verify they have purchased an original product and they consume safe products. One of such technologies that can help with this issue is the Sproxil Informer. The Sproxil Informer is a robust track and trace system that helps brands secure and monitor their global supply chains, from the manufacturer through the warehouse to the retailer and all points in-between, with optional consumer engagement to provide true end-to-end security.

Sproxil Informer

track and trace technology corruption and counterfeiting

What other ways can corruption be linked to counterfeiting?

4 Basic Customer Expectations of your Brand

Customer expectations have evolved in more recent years. The more educated your customer is, the more expectations they have of your brand. Companies no longer have the luxury of hiding behind a generic brand message. They can no longer over promise, under deliver and not face the consequences of their actions. Consumers are reading, cross checking and peer reviewing so it is only natural that their level of expectations are more sophisticated than before. How do brands catch up? How does your brand know what customer expectations are?

4 Basic Customer Expectations

  • Transparency
    What you have is what you should sell. No matter what your competitors are selling, do not try to over promise and under deliver. It backfires on your brand. Clearly state your accurate delivery dates, be transparent about the amount of products you have available to avoid running out of stock. This creates a culture of trust with you and your customers. It builds a base of loyal customers who will always support your brand and defend it when necessary.
  • Personalization
    Don’t you hate it when you get a very generic message that seems like it was forwarded to a million people without you in mind? That is exactly how your customers feel. If you run a Sproxil Champion campaign for your brand, it is important that when reaching out to these customers again, you send relevant messaging. You may not be able to gather everyone’s name but there should be a common theme with the group of people you are sending information out to. Targeted messaging is the new way to market in today’s world.

customer expectations sproxil

  • Flexibility
    As a brand, you may sometimes need to consider flexibility over efficiency when dealing with customers. Customers expect efficiency in all your processes yes! but they also expect that you may customize your processes to fit their needs. This still ties into personalization. Your brand must be flexible enough to handle their demands as they come up with reasonable dealings.
  • Light but Constant Contact
    Customers will never tell you that they want to constantly hear from you. They however do. It may not be in an aggressive way but in subtle non-intrusive ways. As long as the information you intend to provide is relevant, you should engage with customers beyond the point of purchase. This would also be a great medium to inform people of updates to your products and services. These light contact points also translate to increase in sales as you stay top of mind with your consumers. Bi-weekly text messages containing useful tips sent through the Sproxil Champion platform is an example of how to stay in touch. You can also target them through social media.

scratch text and win promotions

Customer expectations are increasing these days and Sproxil is listening and assisting businesses implement these expectations in their business processes. Talk to us and let us work with you to take your business processes to the next level.

Sproxil to combat counterfeit drugs in Pakistan

If you have been paying attention to the news, you would have noticed the growing problem of the market of counterfeit drugs in Pakistan. The issue is a complex one as it involves several layers of corruption. These layers range from the lucrative industry of the actual counterfeit drugs to the fake dentists and doctors that prescribe and sell these drugs to the unsuspecting individuals. [Source: Al Jazeera]

In 2012, Sproxil wrote a blog post that talked about the issues of substandard drugs in Pakistan. There was a case of counterfeit cardiac medication being dispensed that led to hundreds of casualties in Pakistan.  Fast forward to 2015, and Sproxil launched operations in Pakistan in response to the growing demand of consumers who wanted assurance that the products they purchased were genuine.

Recently, Sproxil has taken even more strides to connect with key stakeholders in Pakistan and one of such recent meetings was with Imran Khan. Imran Khan is a Pakistani Politician who is also a philanthropist, a cricket commentator amongst other things. In 2012, he was ranked the third on the list of the top nine world leaders by Global Post. He has also received prestigious awards from the Asia Society, Royal College of Physicians of Edinburgh, Asian Sports Awards and a host of others.

Imran Khan Sproxil Pakistan

With the discussions had with Imran Khan, we hope to expand our presence in Pakistan to key organizations that need our services so we can work together to eradicate Counterfeit drugs in Pakistan. We also hope to work with the appropriate authorities to minimize the level of corruption in the system through the technology that we have. If you live in Pakistan, look out for the Sproxil labels on your pharmaceutical products and be sure to scratch, text and verify the product you are about to consume to prevent counterfeiting.


Imran Khan counterfeit drugs in pakistan

If you have questions or concerns or would like to reach us to protect your products, contact us using the methods below.

Questions? Interest? Call +92 800 09786 or contact our team at at