Sproxil and mHealth Company Partner to Empower Consumers in Saudi Arabia
Award-Winning Technology Will Engage and Protect Consumers through Mobile Devices
Cambridge, MA (July 8, 2015) – Sproxil®, a leading global provider of innovative brand protection and loyalty solutions, and Mobile Health Management Company (mHealth Company), a pioneer within the mobile healthcare space in Saudi Arabia, have established a partnership to bring Sproxil’s award-winning Mobile Product Authentication™ (MPA™) technology to the Saudi Arabian market. mHealth Company will offer MPA alongside its suite of mHealth services, including the YourHealth® tool, which allows users to subscribe to receive interactive content on healthy living in multiple languages.
MPA is offered free of cost (where applicable) to consumers and provides them with the ability to differentiate between fake and genuine goods that are sold in stores and open-air marketplaces. The technology helps consumers avoid counterfeit products, which may contain ingredients or components that are harmful to their health and safety. Additionally, consumers can opt-in to receive promotional offers, content, and rewards from their favorite brands that use the MPA platform, all through their mobile phone. The technology, available on any mobile device and on the web, protects products across multiple industries around the world, including pharmaceuticals, consumer packaged goods, electrical cabling, automotive parts and home goods. MPA has received worldwide recognition for its impact on anti-counterfeiting in emerging markets and is widely trusted by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry.
“mHealth Company is a premiere health resource in Saudi Arabia and a leader in the Middle East for leveraging mobile phone technology to support and promote healthier lifestyles,” states Alden Zecha, CFO and Strategist at Sproxil. “Having the opportunity to work with the organization gives us a strong advantage in the region. Through this partnership, we look forward to enabling greater consumer empowerment and engagement with mobile technology in Saudi Arabia.”
“Sproxil’s mission to improve quality of life through innovative technology solutions parallels our own goals as an organization,” states Dr. Hamad Al Omar, Chairman at mHealth Company. “We are enthusiastic about partnering with a company that shares our focus on using mobile technology to advocate information sharing. We firmly believe in Sproxil’s business and are excited to be promoting its adoption in Saudi Arabia.”
Sproxil® is an ISO 27001 and ISO 9001 certified social enterprise that uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Mobile Product Authentication™ (MPA™) service helps ensure goods are not counterfeit or compromised, empowering consumers to verify product genuineness by SMS, mobile app, web or voice. Compatible with any tangible item, MPA is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry. MPA also protects products across multiple industries, including personal care, automotive aftermarket parts and electrical cables. The company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in healthcare and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana (serving West Africa), Kenya (serving East Africa), Mexico, Nigeria and Pakistan, with the ability to execute projects on six major continents.
MPA is simple to use and can be accessed by any mobile phone. Before purchasing a product, the consumers scratch a label to reveal a unique, one-time use code. They then SMS text the code to a secure number provided on the product package. Within seconds, Sproxil notifies the end user, via SMS, of the result. Alternatively, end users can verify using Sproxil’s iOS, Android, and Blackberry mobile apps, by web, or through the company’s call center to get results in their local language. The company provides the most channels to verify products instantly.
For more information and a full list of Sproxil’s solution suite, please visit www.sproxil.com.
About mHealth Company
Established in 2008, Mobile Health Management Company Ltd. (mHC) is a pioneering leader in the use of Mobile Phone Technology to provide subscribers with trusted, accurate health information, innovative and interactive health tools, or what is now referred to as mHealth. As part of their suite of mobile technology services, mHC provides a proprietary mHealth platform for delivery of health care content, consultation services via SMS and calls, social media management, medical call centers and develops mobile apps such as Appllist for health education; Qareeboon for mental health education and psychological consultations, and Sehhatak Mobile Services, first launched in partnership with STC. mHC brings together a diverse team of highly committed consultant physicians, patient educators, nutritionists, experienced health planners, and computer technologies.
Meliza Mitra, Global Marketing Manager, Sproxil
+1 209 877 7694
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