What is Track and Trace?

Think about the last time you ordered something to be shipped to you. Most times you received a tracking number, allowing you to see exactly where your shipment is at every stage of its journey. This insight not only gives you a better understanding of the logistics process for your package, it also allows you to feel more in control of the situation. The same concept can be applied for businesses.

A track and trace system allows you to determine the current and past locations of products as they move down the supply chain. With serialization, each shipment is an identifiable unit that one can follow throughout its course and see its history. A unique identifier, which you can think of as a tracking number, is associated with each product or batch and can take a variety of formats including bar code, QR code, data matrix, or text. Through this unique identification system, track and trace allows businesses to have oversight and transparency across their supply chain, helping prevent product compromise, theft, insertion of fake products amongst the genuine versions, and other consumer or business-impacting problems.

barcode serialization track and trace

For some sectors, like the pharmaceutical industry, implementing a track and trace solution is a requirement. However, aside from compliance, having proper supply chain oversight through a track and trace system allows a business to:

  • identify when product theft occurs
  • identify when products or shipments get compromised, due to environmental changes, damage, or by malicious intent (such as someone placing counterfeit versions
  • obtain data that can help make distribution protocols stronger and more efficient
  • be more proactive about addressing performance issues such as delays
  • improve profit by reducing loss and optimizing processes
  • ensure the safety and quality of products delivered, even facilitating rapid product recalls if needed

Track and trace systems can also be integrated with a consumer-facing product verification tool, which allows manufacturers and distributors to get insight on product demand, purchasing trends, and even individual behavior.

Product Delivery process

With Sproxil’s track and trace system, only trusted, authorized agents can verify products at specific checkpoints using a variety of devices including scanners, customized mobile apps, or other communication equipment. The data from the verifications is displayed in a proprietary, web-based data visualization portal, allowing for real-time supply chain oversight and data analysis. The system can be easily streamlined into any current supply chain systems, from the straight-forward, local supply chain to complex, multi-national distribution.

If you would like to know more about creative ways to implement a track and trace system into your current supply chain, send us an email at team@sproxil.com

track and trace solution

Sproxil Awarded Frost & Sullivan’s Enabling Technology Leadership Award

Sproxil Awarded Frost & Sullivan’s Enabling Technology Leadership Award

Honored for its Pharmaceutical Anti-Counterfeiting

Value Added Services in East & West Africa

Cambridge, MA (May 6, 2015)Sproxil®, a leading provider of world-class brand protection for emerging markets, has received the 2015 Enabling Technology Leadership Award from Frost & Sullivan’s Best Practices Recognition program. The honor recognizes Sproxil’s work combating counterfeit pharmaceutical products and creating innovative, value-added services (VAS) in East and West Africa. The award followed a comprehensive market evaluation process that identified, analyzed, research, and ranked companies based on technology leverage and customer impact criteria.

Sproxil, best known for its anti-counterfeiting tool Mobile Product Authentication™ (MPA™), successfully expanded its product line by offering other comprehensive brand protection services, including track and trace, marketing communication and loyalty rewards, market insight, and supply chain consulting. In addition to the company’s application diversity, its focus on strategic partnerships, strong service delivery, and commitment to client relationships have made Sproxil a principal player in the pharmaceutical anti-counterfeiting VAS space.

“We’re grateful to Frost & Sullivan for recognizing the value and importance of our efforts to continue creating tangible value for patients and the pharmaceutical industry,” states Richard Rajwayi, who oversees operations at Sproxil East Africa Limited. “This type of prestigious recognition is rewarding for us, and more importantly, affirms our competitive differentiation and position as a market leader and innovator.”

In addition to its widespread adoption by leading pharmaceutical companies, Sproxil works with manufacturers and distributors across a variety of industries including personal care, electrical cabling, agribusiness, automotive aftermarket parts, and home goods.

Frost & Sullivan will be holding their Excellence in Best Practices Awards Banquet in May 2015 in London to recognize Sproxil and other Best Practices Award winners across 15 categories. The event follows their Growth Innovation and Leadership (GIL) event, an annual meeting that brings together a global network of today’s best thinkers, visionaries, and thought leaders to learn how to leverage innovation as a resource for addressing global challenges.

About MPA   

MPA empowers consumers to avoid counterfeit products like fake medicine by using two well-established technologies in emerging markets: mobile (cellular) phones and scratch cards. The technology is simple to use and can be accessed by any mobile phone, including feature phones. Before purchasing a product, consumers scratch a special security label to reveal a unique, one-time use code. They then SMS text the code to Sproxil’s secure number, which is provided on the product package. Within seconds, the company notifies the end user, via SMS, of the result. Alternatively, end users can verify using Sproxil’s iOS, Android, and Blackberry mobile apps, by web, or through the company’s call center to get results in their local language. The company provides the most channels for consumers to verify product genuineness instantly. The MPA solution has processed over 15 million product verifications, making it by far the most widely used solution of its kind.

 

About Sproxil

Sproxil® is a social enterprise that provides award-winning brand protection and mobile marketing services in high growth markets. The Company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in health care and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana, Kenya, Pakistan and Nigeria, with the ability to execute projects on six major continents. For more information and a full list of Sproxil’s solution suite, please visit Sproxil.

 

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

 

 

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Jeff Loucks

PR Manager, Sproxil

 

Acumen and SAP Collaborate to Catalyze Growth of Social Enterprises in East Africa and India

Selected Social Entrepreneurs to Take Part in Silicon Valley Fellowship Program

NAIROBI, KENYA—April 22, 2015 – Acumen and SAP SE (NYSE: SAP), a global business software leader, are working together to accelerate the growth of social enterprises in East Africa and India. Bringing together Acumen’s 14 years of investing in early-stage social enterprises with SAP’s global business and innovation expertise, this unique collaboration will connect entrepreneurs from Acumen’s portfolio from across a wide spectrum of sectors and geographical borders to deepen their business capabilities and drive faster solutions to global poverty.

“Given the importance of building more inclusive and sustainable business models, we see an exciting opportunity to link global industry leaders such as SAP with the world’s emerging entrepreneurs, especially those focused on tackling major global challenges,” said Yasmina Zaidman, Director of Strategic Partnerships at Acumen.

At the core of the collaboration is the “Social Entrepreneur Fellowship,” a 100-day program that connects the selected CEOs with Silicon Valley leaders, influencers and investors. The fellowship program, which builds upon SAP’s Emerging Entrepreneur Initiative, aims to address the shared challenges social enterprises face in emerging markets and equip the CEOs with business and technology expertise, as well as access to networks, to help them drive innovation and social impact in their respective countries.

“High-growth entrepreneurs have enormous potential to be major job engines in countries where the challenges, particularly around youth unemployment, are very high,” said Alicia Lenze, head of corporate social responsibility at SAP. “Bringing to bear SAP’s engaged employees and vast business network—we have the opportunity to propel these socially driven companies to further success in finding innovative solutions to critical social issues in East Africa and India.”

The CEOs will participate first in a two-week leadership development program in Silicon Valley in July, followed by 13 weeks of mentoring and technical support in their countries. At the fellowship’s end, the CEOs will have gained a more strategic view of growth for their companies along with a global network of social entrepreneurs, business experts and investors who can help make that growth a reality. The first of the selected entrepreneurs were announced today at the SAP Forum Africa, the company’s information and communication technology conference in Nairobi. Representing a diverse mix of enterprises from Acumen’s portfolio focused on health care, education and livelihoods, the CEOs include:

  • David Auerbach, Sanergy – Sanergy is a sanitation company that provides affordable toilets and waste management services to low-income areas in Kenya.
  • Ashifi Gogo, Sproxil – Sproxil is a mobile verification service that helps protect East African consumers from counterfeit medicine.
  • Willem Nolens, SolarNow – SolarNow is a renewable energy company selling and financing solar home systems for low-income communities in Uganda.
  • As more entrepreneurs continue to be selected, a complete list, along with bios, will be available at http://acumen.org/blog/catalyzing-the-growth-of-social-enterprises-with-sap.

    “These entrepreneurs recognize the importance of technology in bringing their companies to scale, and this fellowship will provide them with the support and technical expertise they need,” said Acumen’s East Africa Director Duncan Onyango. “Most importantly, the fellowship will create a global community of CEOs who will become invaluable resources for each other and build more effective organizations to serve East Africa.”

    About Acumen

    Acumen is working to change the way the world tackles poverty by investing in companies, leaders, and ideas. We invest patient capital in business models that deliver critical goods and services to the world’s poor, improving the lives of millions. Since 2001, Acumen has invested more than $88 million in 82 companies across South Asia and Africa. We are also working to build a global community of emerging leaders that believe in creating a more inclusive world through the tools of both business and philanthropy. Learn more at www.acumen.org  and on Twitter @Acumen.

  •  

    SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

    SAP Forward-looking Statement
    Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

    Contact:
    Carolyn Bielfeldt
    Associate Director of External Communications, Acumen 646.747.3968 | cbielfeldt@acumen.org

From Left, Sanergy Co-Founder David Aurbach, Sproxil CEO Ashif Gogo  and SAP East Africa MD Andrew Waititu during the SAP forum held at a Nairobi  Hotel

Sanergy Co-Founder David Auerbach (left) receives an award from  Acumen East Africa Duncan Onyango (centre) and SAP East Africa MD Andrew  Waititu

Sanergy Co-founder David Auerbach (left), addressing particpants  during the SAP Forum, looking on from right is SAP East Africa MD Andrew  Waititu, Sproxil CEO Ashifi Gogo and Solar Now CEO Willem No

Solar now CEO Willem Nolens (left), receives an award from SAP East  Africa CEO Andrew Waititu (right) and Acumen East Africa CEO Duncan Onyango.

Sproxil CEO Ashifi Gogo, (left), receives a certificate from Acumen  East Africa CEO Duncan Onyango (centre) and Andrew Waititu MD SAP East  Africa

Partnering to Combat Malaria

We at Sproxil recently hosted a very informative webinar with Malaria No More and Bliss GVS on the 22nd of April 2015. The theme of our webinar was partnering to combat malaria. We discussed how key players in the malaria control space are achieving progress and making an impact. We also discussed existing creative solutions and learned from a manufacturing company about a unique case they had on dealing with a counterfeiting problem for their anti-malarial drug. We also discussed the importance of strategic partnerships in eradicating Malaria. Some of the key highlights from each speaker are as below:

Martin Edlund- CEO Malaria No More

  • Increase in global funding has seen declining Malaria mortality rate.
  • There is a 58% decline rate of Child deaths in Africa due to Malaria.
  • There are a vast number of people living in these communities with malaria prevalence that do not show symptoms but may have the parasite present in their system.
  • A hypersensitive rapid diagnostic test is being developed and refined which helps to identify low levels of malaria parasite.
  • More funding is needed to push this initiative forward.
  • Malaria is building resistance to existing drugs due to their substandard or counterfeit nature.
  • Mobile is revolutionizing the process of malaria control.
  • Malaria is one of the first diseases that is being combatted with mobile solutions through the use of services like Sproxil.
  • Partnership with Malaria No More and Sproxil has been beneficial in gaining insights to eradicate the disease.

Ashifi Gogo – CEO Sproxil

  • Counterfeit drugs boost malaria resistance
  • If we eradicate malaria, we reduce the demand for drugs and eliminate the supply of fake drugs.
  • 97% people living in Nigeria are at risk constantly in getting malaria.
  • Annually ~100m malaria cases, 300,000 deaths.
  • NAFDAC (Nigerian FDA) requires consumer verifiable anti-malarial drugs.
  • Sproxil tracks malaria seasonality and is able to offer pharmaceutical companies insights on data for increased anti-malarial drugs purchase.
  • Sproxil is the anti-virus solution for anti-malarial drugs protection.
  • Recipe for malaria control success? Strong partnerships.

Chandni Thakkar Senior executive, International Business Development Bliss GVS

  • Anti Malaria drugs are one of the most counterfeited drugs in Africa.
  • 85% of malaria deaths occur in Children under five years of age in Africa.
  • Past anti-counterfeiting solution like 3D Hologram was introduced which failed to meet the desired results for Bliss GVS.
  • Partnered with Sproxil 5 years ago.
  • 648,339 – The number of consumers reached in the first 18 months of launching the MAS(Mobile authentication service) with Sproxil.
  • Sproxil + Bliss GVS partnership helped intercept a stolen anti-malarial product in the supply chain.

The key takeaway from the webinar was the importance of partnerships. Whether it involved governmental organizations or private institutions, the Public Private partnership in malaria control is a key element. Organizations need to find a way to work with regulatory bodies, NGO’s and other key stakeholders as long as there is a common goal which in this case is, “Eradicating malaria.”

We are thrilled that we hosted this webinar to inspire organizations to start thinking of strategic partnerships to form that will benefit their organizations. If you attended, we hope you enjoyed it. If you did not, you can download the webinar slides from here

You can also watch the webinar video here

hands_holding_jigsaw_202588

Would you like to host a webinar with us in the future? Send us an email at team@sproxil.com 

 

Free Webinar: Malaria No More, Sproxil and Bliss GVS

Webinar: Partnering to Combat Malaria

April 22, 2015
10:00am – 11:00am EST
Webinar link to be provided to registered attendees
malaria no more_sproxil_bliss gvs webinar
With World Malaria Day (April 25) swiftly approaching, Sproxil, Malaria No More and Bliss GVS Limited have partnered together to present a free webinar on the state of the disease and the collaborative efforts toward a Malaria-free future for all.

Who should attend this webinar?

Everyone can benefit from learning more about the fight against malaria: Pharmaceutical industry professionals, Sproxil consumers, malaria control organizations, NGO’s who focus on malaria eradication efforts, consumer protection groups, social impact investors, medical professionals, medical technology manufacturers, companies focused on malaria prevention and the general public.

How will I benefit?

The focus of World Malaria Day is on investing in the future and eradicating malaria. To that end, the primary focus of the webinar is to discuss the progress and impact made by three key stakeholders in the malaria control space. You will learn about some of the creative ways organizations are fighting malaria around the world. This is also a great opportunity to connect with other organizations who would be interested in collaborating with you to combat malaria.

Important: For organizations interested in exploring partnerships with other like-minded organizations, please fill out your company name and title when you sign up. We will reach out to you after the webinar to discuss your goals and how you could partner with Sproxil, Malaria No More, and other webinar attendees.

Sign Up for the webinar, register at this link http://tinyurl.com/kro95dc

 

Tweet About This Webinar!

Now that you’ve signed up, encourage your friends and colleagues to join in by promoting the webinar on Twitter!

Sample tweets:

Tweet: Join @malarianomore, @sproxil and Bliss GVS at this informative webinar on Malaria Control. Register: http://ctt.ec/BG4fk+

Tweet: Join the discussion about creative solutions to combat malaria with @malarianomore, @sproxil & Bliss GVS! http://ctt.ec/0UnA1+

 

About Malaria No More

Malaria No More is determined to end malaria deaths. We’re helping the world get it done by engaging leaders, rallying the public, and delivering life-saving tools and education to families across Africa. Malaria No More is a global nonprofit organization dedicated to ending malaria deaths. The organization focuses on raising awareness of the impacts of malaria among the public and policymakers and reducing the burden of the disease through programs and partnerships that deliver malaria treatment, education and prevention. For more information, visit www.MalariaNoMore.org

Economic Impacts of Malaria on Communities

3.4 billion people live in areas at risk of malaria transmission in 106 countries and territories (source: CDC).

Malaria is a disease that is caused by a plasmodium parasite, which is transmitted by the bite of an infected mosquito. Malaria symptoms usually begin between ten to fifteen days after an individual has been bitten. Additionally, if the individual is not treated properly or consumes counterfeit anti-malarial drugs, the disease can recur months later.

The first few symptoms of malaria are fever, chills, headaches and vomiting. While these symptoms are not necessarily unique to the disease, if you are in an area where mosquitos are prevalent and you have any of these symptoms, please visit your doctor immediately to test for malaria.

MALARIA SYMPTOMS

 

Some Facts About Malaria

  • Malaria is not contagious from interacting with infected persons
  • 207 million clinical cases of malaria were recorded worldwide in 2012. 627,000 cases of those were fatal
  • Children are especially at risk: 85% of malaria deaths occur in children under five years of age in Africa
  • The malaria disease typically breeds in tropical climates where there is an abundance of rain and humid conditions
  • Pregnant women are extremely vulnerable to the disease and can pass it on to their infant, which could result in low birth weight

Its Impact on Communities

The Malaria disease impacts communities in obvious and subtle ways: governments, health care facilities, businesses and citizens are all affected by malaria.

Cost to Governments

  • Cost of implementing public health interventions and providing educational materials for citizens
  • Loss of economic growth due to deaths and illness that can cripple overall productivity
  • Reduced tourism for fear of contracting disease
  • If applicable, increased cost of providing drugs and other supplies to public hospitals and health care facilities

Cost to Health Care Facilities

  • Increased strain on health care facilities staff and resources to accommodate infected patients
  • Increased cost of purchasing drugs and other supplies
  • Inability to provide quality care to all patients due to reduced resources

stethoscope

Cost to Businesses

  • Increased work absenteeism can reduce business growth potential
  • Impact on operating costs due to lower productivity
  • Increased health care spending

Cost to Community Members

  • School and job absenteeism
  • Loss of pay and increased strain on financial wellbeing of family
  • Increased risk of mortality for infants and mothers
  • Cost of burial expenses in the event of fatality
  • Out of pocket medical treatment expenses

While malaria can have a negative impact on an entire community, there are dedicated people who are working to combat the issue. With the help of stakeholders and organizations like Malaria no More, we are seeing significant efforts to eradicate the disease.

This year, World Malaria Day falls on the 25th of April 2015 and what better time to strengthen the awareness efforts of malaria control than on this day? Since 2013, the day’s theme is “Invest in the future, Defeat malaria.” In line with that theme, we are doing our part by offering a tool that helps consumers avoid dangerous, substandard anti-malarial drugs. We help the clients ensure that safe malaria tablets get into the hands of the community members so that we can all remain productive and healthy members of society. However, that is not enough. Through consumer awareness and education efforts, we can help empower people to stop a disease that plagues communities around the world.

To get further educated and to have the opportunity to discuss malaria control efforts and meet with like-minded organizations, join this informative webinar on the 22nd of April 2015 at 10-11am EST. The panelists will be Malaria no More, Sproxil, and Bliss GVS India. Click this link to register.

Let us continue to work together to eradicate malaria and give members of society a chance at living a normal life – a life free from malaria.

african_girls

Health Innovation Round Up April

We are beginning a new series on the blog called the “Health Innovation Round Up” where we post 5 links every month to interesting innovations that we discovered in the health space. The purpose of this series is to inspire other entrepreneurs in the health industry or would like to enter the health industry to learn about the current innovative solutions that exist in the market today. Perhaps even help these new innovations find great partners through our blog posts. Please share these posts with your network and comment if you have any interesting innovative solutions not listed on our post and we would feature it on the next round-up post we do. Here is our first list:

Symphony® CGM System

Image Source: Echotx.com

Image Source: Echotx.com

This is a needle-free glucose monitoring system for diabetic patients. Echo Therapeutics in Philadelphia has begun developing technologies that would replace the painful process of pricking your finger with using a patch instead. “Symphony is being designed to provide reliable, continuous blood glucose data in order to improve patient monitoring of blood glucose to allow for better overall clinical outcomes for patients in hospital critical care units and, subsequently, for people with diabetes.”

For more information on how this needle-free device works, check out their website

Whatsapp for Ebola

“The BBC World Service is launching a WhatsApp service in West Africa to give users of the chat app more information about the Ebola virus. The service will deliver information on preventative care, health tips and breaking news bulletins specific to the region about the virus in French and English, and often in audio formats.” This is a great initiative considering there is a high mobile penetration at the moment in West Africa. This is especially beneficial to help them reach people in remote area and provide the right information to them. Read More

 Wutuband for the Elderly

Image Source: ixonos.com

Image Source: ixonos.com

This smart wristband was designed to help simplify the lives of elderly people in the society. The wristband takes multiple actions and simplifies them in an intuitive interface. “The elderly population is significantly growing and is a big potential market for smart products. Our reference device incorporates simple interaction design with digital services. It is minimally designed, friendly and interactive, offering a rich and rewarding user experience. The design is intuitive and has been developed with today’s active and independent elderly people in mind.” Learn more about this interactive wristband on their website

Organovo

3D printing has been gaining a lot of traction within the medical industry these days and Organovo is one of the companies tapping into this space with their bio printers that print internal body parts like organs and vessels.This 3D bio-printers have an intuitive software that enables engineers construct a model of the body tissues even before the printer begins producing the physical version of the vessel or organ. Read more about their technology here.

Medisafe

Image Source: Medisafe.com

Image Source: Medisafe.com

The Medisafe app and its cloud-synced database enables friends and family help a loved one who needs medical care. The app enables friends and families facilitate medication adherence remotely so their loved ones either young or elderly can stay on top of their meds as necessary. In one of our blog posts, we talked about how medical adherence was a huge costly problem, this app helps eradicate this problem. Read More about this great app

Here at Sproxil, we are excited to see the strides in the health innovation space being players in the industry, it is important we highlight the efforts others are making to improve the healthcare industry. This fosters more collaboration within the industry and enables feasible scaling which improves the lives of others.

How Does Sproxil Create Value?

Sproxil was founded in 2009 with a mission to empower consumers to combat drug counterfeiting with a simple text message. We first launched our award-winning Mobile Product Authentication™ (MPA™) technology in Nigeria to help patients avoid dangerous fake medicine at point of sale, becoming Africa’s first mobile-based product verification service.

Market presence

From the overwhelming success of our pilot, we realized the strong demand for our technology. We now have operations in the U.S. (our headquarters), India, Pakistan, Ghana, Kenya, and Nigeria, with presence in Mexico. We can even execute projects across six major continents through our global service, which utilizes a globally accessible phone number, mobile app, and web app to deliver services to markets where we do not yet have physical presence.

sproxil expansion plan

Industry presence

Following our success in the pharmaceutical industry, we also expanded our services to protect products across various industries such as FMCG, automotive, agribusiness, beauty, cosmetics and personal care, electrical, food, chemical, oil and gas, home goods and more. But, the fight against counterfeit medicine is not over: we still maintain a strong focus on helping patients avoid dangerous, counterfeit pharmaceuticals.

How it works

We partner directly with legitimate manufacturers and distributors to apply a special security label with a scratch-off panel to each product. At point of purchase, consumers will find the security label and scratch off the panel to reveal a unique, single-use code, which they then SMS text to us. Our cloud-based technology processes the code and returns a response confirming that the product is genuine or warning that it is suspicious. Consumers can also access the service through a mobile app (available on iOS, Android, and Blackberry), web app (http://Sproxil.com/verify), or by calling the company’s local 24/7 call centre (which supports major local languages).

Scratch

How does Sproxil add value to the consumer?

  • It empowers consumers: it provides consumers with a sense of security and trust when making purchase decisions about a product.
  • Consumers can avoid wasting time and money and risking their wellbeing on substandard fakes. There are many examples that illustrate fake products are simply a bad investment: fake automotive parts can lead to malfunctioning cars, which lead to more unnecessary costs and high risk of hurting passengers or the vehicle. Fake drugs can worsen a patient’s health. (We have a good example on the effects of counterfeit Multi Drug Resistant Tuberculosis drugs in one of our posts here). Fake, substandard electrical cables are a fire risk. The reasons are endless
  • It enables consumers to take an active role in the fight against counterfeit products by providing information to brand owners that can help them identify areas where counterfeiting or product theft may be present
  • It creates a channel for consumers and brands to communicate. Finally, consumers can have a way to provide feedback to brands so that brands can deliver better services and products back to loyal customers

How does Sproxil add value to your business?

  • It can increase sales and regain market share once lost to counterfeiters
  • Businesses can obtain detailed insight from data collected, thereby giving brands a better understanding of consumers in cash-based markets where few data exists
  • It creates a channel for consumers and brands to communicate important information, including supporting medical adherence efforts. From consumer feedback, brands can improve their service and product delivery to meet the ever changing needs of their loyal customers
  • They can boost their brand’s reputation by deploying loyalty campaigns and rewarding customer purchasing
  • They can source information from consumers about suspicious counterfeiting or theft activity
  • They can save their brand and restore consumer’s trust

How sproxil provides business value

How does Sproxil add value to government?

  • With the client’s consent, Sproxil can provide the government with information that could help them track down the counterfeiters and thieves
  • The government can save time and resources tracking down criminal activity using consumer-sourced leads
  • Sproxil and its clients can assist government with public awareness campaigns and consumer education efforts

By using Sproxil, all stakeholders profit. If your organization is looking for an easy way to integrate comprehensive, consumer-driven brand protection solution, contact us.

Dealing with Counterfeit Electrical Products

Schneider Electric, a company that specializes in efficient energy management, recently published a survey conducted in Africa on counterfeit electrical products. The aim of the survey was to assess the current situation in eleven countries across Africa where counterfeiting seemed prevalent. They were also interested in measuring the awareness by professionals about the existence of counterfeit products within their market and analyzing their understanding of its impact to their business and to their consumers.

The survey results show that counterfeit electrical products are widely spread in all the African countries surveyed and even accounts for up to 40 to 80 percent of their markets. Items like sockets, cables, switches, and extension cords are some of the most counterfeited electrical products. A more detailed result of the survey is available here.

Counterfeit and substandard electrical products pose a serious fire safety concern for both professionals and consumers. These substandard products could endanger the lives of consumers and result in unnecessary extra expenses from damage. If you remember the MGM fire in Las Vegas in the early 80s, it was due to combustible materials, including cables, burned at extreme speed and intensity. 84 people lost their lives that day. If you are cutting costs by buying substandard fake materials, you are only delaying and even exacerbating the problem further.

fire counterfeit electrical products

Ways to Spot Counterfeit Electrical Products

Incorrect certification marks – Depending on the country that you live in, there are certain certification bodies that provide verification marks on products to help consumers determine the authenticity of the product they are purchasing. Additionally, given the level of sophistication of some verification marks, counterfeiters sometimes it may be more difficult (although not impossible) to replicate it. This would be the first tip-off to the consumer that the product is not genuine. Most products use the UL number worldwide from a safety and certification company and other products may use alternative verification marks. Be sure to note which ones apply and use that as a tip to verify authenticity.

Instructions, warnings and warranties – Are the instructions on the packaging clear? Do they match the product in the package? Are the warnings equally relevant to the product in the package? What warranties are they offering? Sometimes these counterfeiters just copy and paste a generalized blurb of information on warranties and instructions on any packaging, whether it is relevant to the product or not. Be sure to read the instructions and verify that it matches the product you are purchasing.

Colour – If you have been buying the product for a while, you will come to know what the original colour is supposed to be. Even if you are uncertain, you can verify through the company’s website to ensure it is the right product you are purchasing. This is not perfect as re-branding a product may change the product’s packaging or color.

Printing – Is the printing on the package low quality? Most electrical companies take special care in packaging their products to reflect the high quality nature of the brand. If the print on the package does not match the level of quality you have experienced previously, it is likely the product is not directly from that brand. Pay close attention to the logo on the packaging as well and match it with the logo of the brand you are buying.

Weight – Does the product seem heavier or lighter than usual? Some companies state on their website the exact specification of their products so if the product you have purchased does not match that specification, this may be another tip-off for you.

Price – This is usually an important indicator. If the price of the product is unusually low, there is a high possibility that the product is not from its genuine source.

East African Cables, a premier cable manufacturer that functions in East and Central Africa, realized the issue of counterfeit electrical products much earlier in their business cycle. They searched for easy to integrate technological solutions to incorporate in their current business processes and decided to employ Sproxil’s services. So far, their client’s have had nothing but good news to report regarding this service as seen below.

anti counterfeit solutions electrical cables

counterfeit electrical cables solution

 

Are you a an electrical company looking for easy-to-implement solutions that protect your brand and ensure consumer safety? Reach out to us via email and let us help you figure out the next steps.

The Effect of Counterfeit Drugs on Tuberculosis

March 24th is World Tuberculosis (TB) day. The purpose of this day is to raise awareness about the TB epidemic and to support all control efforts around the world. This yearly event signifies the date when Robert Koch first discovered and announced the existence of Mycobacterium Tuberculosis back in 1882. Over the years, significant progress has been made towards eradicating the disease worldwide and this is reinforced through annual recognition and a call to action for continuous progress. While we have yet to wipe out TB completely, progress so far has been incredible. According to WHO, “about 37 million lives were saved worldwide between 2000 and 2013 through TB diagnosis and treatment and 86% of people who developed TB and were put on treatment in 2012 were successfully treated.

World tuberculosis day 2015

While significant advances are being made towards eradicating TB, counterfeiters are equally as relentless in their efforts to halt progress by pumping counterfeit and substandard drugs into the market. Tuberculosis can be cured with several rounds of heavy antibiotics with the correct amount of active ingredients. Unfortunately, counterfeiters produce drugs without the right amount of the active ingredient; this can cause the bacteria in the patient’s body to develop resistance to the drugs because the drug is not potent enough to completely destroy the bacteria.

Based on this according to the WHO:

  • Multi-drug resistant TB (MDR-TB) does not respond to standard treatments and is more difficult and costly to treat. MDR-TB is a form of TB that is present in virtually all countries surveyed by WHO. The primary cause of multi-drug resistance is the inappropriate or incorrect use of anti-TB drugs.
  • An estimated 480,000 people developed MDR-TB in 2013. In some cases an even more severe form of multi-drug resistant TB may develop with bad treatment. Extensively drug-resistant TB (XDR-TB) is a form of TB that responds to even fewer available medicines.

Why do substandard TB medication exist in these countries?

– There are unregistered drugs present in pharmacies

– There are food and drug regulatory bodies with limited resources and oversight

– There is weak customs and border control

How can we tackle this?

– Enforce registration policies for all consumer products that enter the market

– Set up in-country facilities to test medicines before they are sold to the public

– Strengthen border control and food and drug regulatory resources

– Partner with organizations working to combat tuberculosis such as Stop TB , TB Alliance , KNCV TBC

– Partner with experienced technology providers to ensure that genuine TB drugs get in the hands of each TB patient

 

On this World Tuberculosis Day, Sproxil is calling on all regulatory bodies, organizations working to fight TB and healthcare service providers to join this fight against counterfeit drugs.

Let us work to end Tuberculosis worldwide together.