In Memory of Dora Akunyili

It is with heaviness in our hearts that we see the passing of a very close friend and anti-counterfeiting advocate, Dora Akunyili, without whom our company would not be where it is now.

Dora Akunyili. Image from newsrescue.com.

During her time as Director General of NAFDAC, Dora championed the war against fake drugs and dedicated her life to the pursuit of positive change for Nigerian citizens.

She changed the course of Sproxil as well. In what seemed like many years ago, she invited our young and eager team to Nigeria to introduce an innovative solution that would help citizens avoid counterfeit drugs.

Through her successor, Dr. Paul Orhii, who continues the legacy of Dora’s work and in his own right is creating a legacy of his own, we successfully launched our Mobile Product Authentication™ (MPA™) solution in Nigeria and have helped millions of citizens get access to safe drugs.

A burial for Dr. Akunyili, who passed away in June, will be held today, Thursday, August 28th.

Dora, thank you for believing so strongly in the right to good health for every citizen. Thank you for believing so strongly in your vision and ours.

May we come to see your vision fulfilled.

Sproxil with MassChallenge at NASDAQ Opening Bell Ceremony

We had a really wonderful opportunity to be a part of MassChallenge’s Opening Bell Ceremony at NASDAQ. The organization invited its alum to join them on stage as they rang the NASDAQ opening bell in NYC this morning.

Co-founders Alden Zecha (CFO) and Ashifi Gogo (CEO), representing Sproxil, were able to snap some really great photos in front of the NASDAQ bell as those at Sproxil who couldn’t make eagerly watched the live stream from our desks!

MassChallenge is the world’s largest startup accelerator and competition and the first of its kind to support high-impact, early-stage entrepreneurs with no strings attached. The organization aims to catalyze a global startup renaissance.

Sproxil is a MassChallenge alum from the class of 2010.

We would like to thank MassChallenge for inviting us to share in this incredible experience.

Photos of the event below:

NASDAQ-MC Sproxil Alden 2014

Alden Zecha in front of the NASDAQ bell
NASDAQ-MC Sproxil Ashifi 2014

Ashifi Gogo in front of the NASDAQ bell
NASDAQ Masschallenge

MassChallenge and MassChallenge alum in front of the NASDAQ bell

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MassChallenge on the big screen outside of NASDAQ, as seen from inside
Screen Shot 2014-08-27 at 9.30.54 AM

MassChallenge on the big screen outside of NASDAQ, as seen from the live stream

Genuine Customer Satisfaction: Wilson from Kenya

Wilson is a farmer in Kenya who relies on effective products like Juanco’s Bestox 100EC pesticide for his farm. By using Mobile Product Authentication™ (MPA™) to ensure that products like these are genuine, he can effectively get rid of unwanted bugs and protect his crops.

While he has only used the solution a few times, he said that he can already see the long term positive effects of buying genuine. He believes that farmers like him can use MPA to protect their crops and their livelihood.

Customer Testimonial Wilson 2014-08-12

Genuine Customer Satisfaction: Gabriel from Kenya

Gabriel is an electrician who insists on using only genuine electrical cables. As a professional, he insists that his company do the same. In fact, he makes sure they look for the Mobile Product Authentication™ (MPA™) stick-on label found on East African Cables (EAC) electrical cables so that they can verify the authenticity of their products for free. By using this solution to verify his products, he knows that he can avoid costly and dangerous overheating and fire break outs caused by cheap, fake cables.

Customer Testimonial Gabriel 2014-08-05

Genuine Customer Satisfaction: Peter from Kenya

Today, we meet Peter from Kenya, who, unhappy with seeing the fake versions of East African Cables electrical products in the market, recently learned about a unique way to avoid them and buy only genuine: Sproxil’s Mobile Product Authentication™. By verifying that he buys only real East African Cables products, he can be truly confident of the quality of his electrical goods.
Customer Testimonial Peter 2014-07-29

Genuine Customer Satisfaction: Mercy from Kenya

We’re so excited to publish the fifth post in our Genuine Customer Satisfaction series!

Today, we meet Mercy.  Mercy trusts Juanco’s Bestox 100EC to prevent hungry pests from eating up her vegetables and uses our MPA solution to verify that she buys only original Juanco.

Customer Testimonial Mercy 2014-07-10

Press Release: Sproxil Hits 10 Million Verification Milestone

Sproxil Hits 10 Million Verification Milestone

Expansion of Counterfeit Protection, Launch of Loyalty & Mobile Marketing

Applications Key to Accelerating Usage

Screen Shot 2014-07-01 at 12.35.21 PMClick the image above to watch out ticker hit 10 million!

Cambridge, Mass. (July 1st, 2014) – Sproxil®, a leading provider of world-class brand protection, announces that its Mobile Product Authentication™ (MPA™) solution has processed more than ten million verifications, continuing to make it the most widely-used solution of its kind[1].  The Company hit the 10 million milestone just over 4 years after its February 2010 launch. The MPA solution, first implemented to combat counterfeit medication, is compatible with virtually any tangible product and has enjoyed expansion into a variety of product categories including agri-business, automotive aftermarket parts, health & beauty products, food and beverage, bedding, and textiles & clothing.

Before purchasing a product, customers scratch a label that reveals a one-time use code. Next the consumer texts the code to a secure number provided on the product package, the text message is then processed to determine product genuineness. Within seconds, Sproxil notifies the end user, via text, of the result. Alternatively, purchasers can verify using Sproxil’s iOS or Android apps, verify by web, or call the company’s consumer support desk to get results in their local language.  Another benefit:  the service is free of charge to the consumer.

“This is an incredibly exciting milestone for Sproxil and our partners.  Even more impressive is how quickly usage is accelerating.  It took almost two years to reach the one million milestone, then in just one more year we hit 5 million; now 10 months later we’ve doubled that number to 10 million,” states Jaime Stern, Sproxil’s Director of Sales.  “Our expansion in emerging markets where consumers have high levels of access to mobile phones, and are familiar with ‘scratch & text’ practices, has played an important role in our rapid growth. Another major factor is our roll-out of new applications for MPA including our consumer loyalty and targeted marketing platforms.”

The MPA technology is also deployed for mobile marketing services that provide extra value to end-users and product manufacturers or distributors.  Consumer engagement and loyalty applications create one-way or two-way conversations with end-users to communicate important information about products, program or service options, such as rewards programs, special promotional offers, important product information, refill instructions. Clients such as Lux Premium Innerwear and Mouka Lifestyle Limited are already seeing accelerated growth of consumer verifications due to their Sproxil-powered mobile marketing campaigns.

In addition to brand protection and consumer loyalty benefits, data and analytics collected with MPA technology provides companies with valuable insight into consumer purchasing trends, leveraging multi-channel survey tools that are MPA-enabled to enhance the consumer experience while protecting confidentiality and privacy.

 

About Sproxil

Sproxil® is a social enterprise that provides award-winning brand protection and mobile marketing services in high growth markets. Its flagship Mobile Product Authentication™(MPA™) solution helps ensure goods are not counterfeit or compromised, empowering consumers to verify product genuineness by SMS, mobile app, web, or voice. Compatible with any tangible item, MPA is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry. MPA protects products across more than ten industries, including personal care, automotive aftermarket parts and electrical cables. Sproxil’s mobile marketing and consumer loyalty services help brand owners increase consumer loyalty and differentiate themselves from competitors.

 

The company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in health care and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana, Kenya, and Nigeria, with the ability to execute projects on six major continents.

 

For more information and a full list of Sproxil’s solution suite, please visit www.sproxil.com.

 


[1] Rosenberg, Tina. “The Fight Against Fake Drugs.” The New York Times 4 June 2014