In our latest of our Genuine Customer Satisfaction series, we meet Wicliff, an electrician who uses East African Cables products for his work projects.
Sproxil Hits 10 Million Verification Milestone
Expansion of Counterfeit Protection, Launch of Loyalty & Mobile Marketing
Applications Key to Accelerating Usage
Cambridge, Mass. (July 1st, 2014) – Sproxil®, a leading provider of world-class brand protection, announces that its Mobile Product Authentication™ (MPA™) solution has processed more than ten million verifications, continuing to make it the most widely-used solution of its kind. The Company hit the 10 million milestone just over 4 years after its February 2010 launch. The MPA solution, first implemented to combat counterfeit medication, is compatible with virtually any tangible product and has enjoyed expansion into a variety of product categories including agri-business, automotive aftermarket parts, health & beauty products, food and beverage, bedding, and textiles & clothing.
Before purchasing a product, customers scratch a label that reveals a one-time use code. Next the consumer texts the code to a secure number provided on the product package, the text message is then processed to determine product genuineness. Within seconds, Sproxil notifies the end user, via text, of the result. Alternatively, purchasers can verify using Sproxil’s iOS or Android apps, verify by web, or call the company’s consumer support desk to get results in their local language. Another benefit: the service is free of charge to the consumer.
“This is an incredibly exciting milestone for Sproxil and our partners. Even more impressive is how quickly usage is accelerating. It took almost two years to reach the one million milestone, then in just one more year we hit 5 million; now 10 months later we’ve doubled that number to 10 million,” states Jaime Stern, Sproxil’s Director of Sales. “Our expansion in emerging markets where consumers have high levels of access to mobile phones, and are familiar with ‘scratch & text’ practices, has played an important role in our rapid growth. Another major factor is our roll-out of new applications for MPA including our consumer loyalty and targeted marketing platforms.”
The MPA technology is also deployed for mobile marketing services that provide extra value to end-users and product manufacturers or distributors. Consumer engagement and loyalty applications create one-way or two-way conversations with end-users to communicate important information about products, program or service options, such as rewards programs, special promotional offers, important product information, refill instructions. Clients such as Lux Premium Innerwear and Mouka Lifestyle Limited are already seeing accelerated growth of consumer verifications due to their Sproxil-powered mobile marketing campaigns.
In addition to brand protection and consumer loyalty benefits, data and analytics collected with MPA technology provides companies with valuable insight into consumer purchasing trends, leveraging multi-channel survey tools that are MPA-enabled to enhance the consumer experience while protecting confidentiality and privacy.
Sproxil® is a social enterprise that provides award-winning brand protection and mobile marketing services in high growth markets. Its flagship Mobile Product Authentication™(MPA™) solution helps ensure goods are not counterfeit or compromised, empowering consumers to verify product genuineness by SMS, mobile app, web, or voice. Compatible with any tangible item, MPA is widely used by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry. MPA protects products across more than ten industries, including personal care, automotive aftermarket parts and electrical cables. Sproxil’s mobile marketing and consumer loyalty services help brand owners increase consumer loyalty and differentiate themselves from competitors.
The company has been recognized globally for its efforts against counterfeiting and is endorsed by regulatory bodies in Nigeria and Kenya. Sproxil received the U.S. Patent and Trademark Office 2013 Patents for Humanity Award in Information Technology, the 2010 IBM SmartCamp Boston Award and the 2009 Clinton Global Initiative Outstanding Commitment Award. In 2013, Sproxil was named the most innovative company in health care and #7 overall by Fast Company Magazine. Headquartered in Cambridge, Massachusetts, United States, Sproxil has operations in India, Ghana, Kenya, and Nigeria, with the ability to execute projects on six major continents.
For more information and a full list of Sproxil’s solution suite, please visit www.sproxil.com.
 Rosenberg, Tina. “The Fight Against Fake Drugs.” The New York Times 4 June 2014
We spoke with customers who use our flagship Mobile Product Authentication™ (MPA™) product verification technology and asked them about their experience with using our solution.
In the first edition of our Genuine Customer Satisfaction series, we meet John, a Kenya-based electrician who uses Sproxil’s MPA solution to verify that he buys only genuine electrical cables.
Thank you to our loyal friend, John, for letting us share your story! Stay tuned for more editions of our Genuine Customer Satisfaction series!
We have successfully met the eligibility criteria of the GS1 India Barcode Solution Partner programme and are officially recognized as a GS1 India solution provider! This means that our award winning Mobile Product Authentication™ (MPA™) solution officially supports the use of GS1 global supply chain standards for bar codes. We join a community of other qualified solution providers for GS1 India and GS1 Global to uphold the organization’s standards for barcodes.
The GS1 India Barcode Solution Partner programme helps build strong working relationships between Solution providers and GS1 India subscribers. Through the initiative, we also have access to various educational resources and workshops to promote GS1 standards.
As we continue to raise the standards for innovative product verification solutions, we look forward to working with other organizations to further our mission and remain the most widely-used solution provider for mobile-based product protection solutions in high-growth markets.
The solution provider page can be found at http://www.gs1india.org/Support/SolutionProvider/140
Since our 2010 pilot in Nigeria to protect Diabetes patients from buying fake treatments, we have expanded to five operations across three continents to protects products in over ten industries, including pharmaceuticals, beauty & personal care, and automotive parts. Our award-winning solution, Mobile Product Authentication™ (MPA™), has been recognized globally for protecting a vast array of important and life-saving drugs such as malaria treatments. To date, we have processed the most product verifications for a solution of our kind: we boast over 8.5 million consumer engagements.
To further our vision of empowering consumers and improving societal well-being through technological solutions, we are happy to announce our receipt of a Netri Fund Loan.
The Netri Microfinance Fund was created in 2007 by the Netri Foundation to achieve social and financial returns, with capital appreciation supporting the foundation’s grant-driven development projects. The Netri Foundation’s activities are animated by a conviction that absolute poverty in the face of significant inequality is untenable, creating an imperative for those with resources to help.
The Foundation’s mission is to offer help and hope to the most disadvantaged, to the poorest of the poor, so that they can lead the dignified life all human beings deserve. Its mission is pursued by supporting a diverse scope of interventions to address the essential causes of poverty in a holistic manner.
The Netri Foundation supports philanthropic activities around the developing world, with a particular focus in Africa and Latin America.
The loan will be used for technology enhancements and expansion into new markets and the development of existing sales and marketing operations in India, Kenya, and Ghana. The Fund has calculated that the impact attributable directly to its investment is to enable over 400,000 people to verify their products, which extrapolating from the current incidence of issue alerts, could expose at least 13,000 counterfeit products.
For more information on the loan, visit the Netri Fund Loan website.
In Campaign Against Fake Medicines
Fight the Fakes gives a voice to those who have been personally impacted by fake medicines and shares the stories of those working to put a stop to this threat to public health. Fight the Fakes seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on individuals and communities around the globe.
Fake medicines put patients and the general public at risk. Patients believe they are receiving genuine treatment, but instead they are getting potentially dangerous products that could increase resistance to real treatments, and cause further illness, disability or even death. Many myths need to be dispelled, such as only branded medicines can be counterfeit, or only lifestyle pills are faked. Both these statements are incorrect. Sproxil protects both brand-name and generics, and different therapeutic classes of medicines, such as anti-bacterials, anti-hypertensive, anti-infective, anti-malarial, diabetes medicines, hormones, and oral hormonal contraceptives.
“We’re very proud to align with Fight the Fakes and join together with the other commendable partners in the fight against fakes,” states Sproxil’s Global Business Coordinator Meliza Anne Mitra. “I’m confident the campaign will work effectively to raise awareness on the dangers of fake medicines. We are making strides to not only protect and educate consumers, but also to empower and provide them with the tools to combat fake medicines in the marketplace.”
By joining Fight the Fakes, Sproxil lends its support in helping spread the word about the dangers of fake medicines, leveraging the expertise acquired through developing its flagship solution, Mobile Product Authentication(tm) (MPA(tm)). MPA(tm) allows consumers to verify that products they buy are genuine by using a mobile phone and a simple, free text message. The solution uses a scratch card method, similar to that used for replenishing cellular talk-time. This allows users to reveal a one-time-use code on products and text the code to a call center phone number. Within seconds a response is dispatched, indicating whether the product is genuine, potentially fake, or stolen.
Fight the Fakes partners share the belief that all actors involved in public health should be vigilant and should coordinate their efforts to tackle this public health threat.